A Trade Show Booth Rental - To Impress Customers

New exhibitors who take a trade show booth rental have a misconception that making their booths very flashy will impress potential customers. The number of visitors at a booth is not so critical. Rather, how interested are they is what matters. The goal of a trader who engages a trade show booth must be to impress customers. A memorable trade exhibit can create sales or create a lasting impression in peoples minds.

The following tips for the displays are quite useful to make the best use of your trade show exhibits:
Make it neat and clearly visible
Create a positive impression
Make it a crowd puller
Have interesting giveaways
Give product information clearly
Have the right personnel
Engage visitors
Follow up immediately

Trade show exhibits must be neat, clearly visible and uncluttered. If the display is way above the eye level of average people, it can only be read at a distance but not close. Prices and product details must be clearly marked and visible to make the people think seriously about it. The display must create the right impression that the products are in high demand. Strategic sold signs on some products can give the impression that your products are in demand and interest more customers. This is can be achieved by making your display a crowd puller.

Engage people by having a prize draw, quizzes, computer games and such. This works really well because it makes people know that this is a booth where interesting things are happening. This makes your booth a crowd puller. More people will get interested and by having a contest with a prize draw, you can get contact information of visitors. You can also have scheduled demonstrations to attract people. For example, a company that sells juicers or blenders can have a demo and give a free taste to visitors. People will be interested and seeing the crowd, more people will naturally follow them.

Have small, tasteful, yet inexpensive giveaways at your booth that will remind people about your business. Ensure the giveaways are placed in a place where people have to walk through your booth exhibit rentals to get to them. Having the right promotional material on attractive looking literature racks is important. This will help visitors know more about the products your company deals in, prices, shipping costs and other information. This saves them the trouble of waiting to get the information from salespeople. Apart from interesting color brochures or fliers, have some price sheets, order forms and business cards handy to give to visitors.

Media at trade shows are also an important way to let people know about your products, so, have a press kit ready to give them. Make sure that the trade show booth is not left unmanned at any time even lunch hours. Have some technical staff to answer product queries apart. Make sure there are enough order forms and stationery ready to take information from customers.

Personnel at the trade show booth must be welcoming and be able to engage visitors. Always have a friendly smile and however annoying a visitor maybe, do not let them see it. Chat with visitors in a pleasant way, find out what they are looking for and offer sensible solutions to them. Do not be an over aggressive salesperson and do not intimidate visitors to the booth. Get contact details from interested customers and make sure that a follow up is done promptly after the trade show is over. Use email or call up visitors for the sooner you make contact, your company will stand out in their minds and you are likely to score over competitors.

So, when you take a trade show booth rental, there are two main things you need to consider. The first is to ensure the trade show exhibits are interesting and visible. Once the visitors get there, make sure they are duly impressed by the interesting and neat display. Trade shows can generate an enormous amount of business if done in the right way.

Article by Mark Delacruz of PopAndExhibits, who is a specialist in exhibit displays. For more information on trade show display and booth display rental, visit his site today.