Thursday, September 8, 2011

Get Tips For Innovative And Interesting Themes For Trade Show Exhibits

A trade show is a place where a companys profile can soar or it can be a waste of time and resources. It all depends on how trade show exhibits and booths are decorated and organized. An ordinary trade show exhibit is a recipe for disaster since these are places where at a time even 300-400 companies can showcase their products and services. If companies want the maximum foot traffic to their booth, they must go all out to attract customers in any way possible.

Before going for the exhibits at a trade show, companies think about the size, type and design of booths. Some companies go with their own portable booths while others opt for a trade show booth rental. Portable booths are simple to set up and can be done up attractively and come in three types:
Modular displays
Self-supporting display booth
Kiosk
The first is a basic booth and is the most flexible one. It consists of interrelated modular displays that can be kept on a table. It can be arranged to create different effects.

The advantage of the modular units is that they can be added or removed based on the size of the trade show booth space that will vary from venue to venue. Since it can be easily transported, set up and removed, it is easy to take from one city to another. It can also be used on top of a table and hence more visible to the public. It is the least expensive of portable booths and new businesses with not much of an expo budget can opt for this initially. It is not as impressive as other types of booth displays and must be used only if price is a constraint.

The self-supporting display booth is more attractive. It is usually a pre-fabricated pop-up model and takes slightly more time to set-up and remove. Companies who dont want to transport these around can rent these booths from local event managers. These booths are ideal where there is lot of booth space to set-up and still have enough space for other displays, presentations, contests and so on.

Kiosk-style booths are the most expensive but give the best visual impact too. Many established companies feel that the extra cost is worth it as aggressive marketing and exclusive designs are possible with these. After all, a trade show is to make ones presence felt and hence the kiosk-style booth is ideal choice many companies although it is more difficult to put up and remove as against the other two types of portable booths. If company directors plan to buy their own portable booths, it is better to go with an established manufacturer to get the reliable one and that comes with its own carry case.

Once you have decided on the type of booth, think of the trade show exhibits. To attract the customers, companies can:
Arrange Live demonstrations
Have interesting Giveaways
Conduct Contests
Provide Edibles
Live demonstrations attract the customers to a trade show exhibit to a great extent. This let the customers see how the product is used in real life. If the product is too large to give a live demonstration at a venue, you can use computer to give a presentation.

A traditional way of attracting people to exhibit rentals is through giveaways. People always prefer a promotional product to freebies. So it gives greater publicity to the product. You can even have different giveaways all promoting your company and product and give them according to the age group of the booth visitors. A popular trade show contest is the prize wheel that can be customized to a companys requirements.

Visitors enjoy turning the wheel and winning a prize and the noise and crowd that it generates will ensure your booth is a popular spot at the show. Giving snacks to visitors is also a popular way to attract them. Simple and fun food like cookies, candies or a drink is always popular at these venues especially if kids tag along. Above all ensure the personnel manning the booth are sociable, welcoming and interesting people who can engage the attention of the visitors.

Article by Mark Delacruz of PopAndExhibits, who is a specialist in exhibit displays. For more information on trade show displays and trade show exhibit rental, visit his site today.

Trade Show Exhibit Rentals Can Be Efficient And Economic Options

Several companies try to have an expo budget that includes hotel rooms, travel cost, cost of shipping, cost of purchasing trade show exhibits and other miscellaneous expenses. Very often, if company directors decide on attending several trade shows in different cities, the cost can go high. Yet this can also be considered an investment in the future of the company. But most companies try to cut costs wherever possible. One option they consider is to rent, lease or purchase exhibit rentals.

Trade show exhibit rentals are a great way to minimize the cost and maximize exposure at all trade shows. Use trade show exhibit rentals after considering some key factors:
Number of trade shows the company want to participate in
Size of the venue
Shipping costs
Storage and handling costs
Going for rentals or purchasing own platform depends on the number of trade shows your company plans to participate in. If they plan for a large number of expos, then buying a display platform is cheaper option than going for a rental one.

On the other hand, if they plan to attend just a select trade shows a year, they can go in for exhibit rentals. These help you to save money and also save platform storage and maintenance costs and many other attendant hassles. These platforms can be quite large, finding the ideal storage place is difficult, and permanent storage options can work out quite expensive. Another reason to opt for going with a trade show booth rental company as against buying your own platform is the size of trade show venues. No two venues are the same some can be large with a lot of floor space and others cramped.

In such cases, it is not easy for a company to buy and store multiple sizes of platforms. Opting for a trade show booth rental company is a better, more sensible and cheaper option. Most exhibit rental companies have different sizes, shapes and designs of display platforms and choosing the best suited one is not that difficult for company personnel. First visit the venue along with a representative from the rental company, try and book a spot in the most ideal location, discuss with the rental company representative as to which booth style and size will suit the space and then rent that particular platform.

If you want to have your own exhibit platform it is an expensive exercise. You have to bear additional shipping costs, handling costs at airports, storage costs at the trade show venue etc., Otherwise, if you use a permanent rental company, they will handle all these. On the other hand, you can choose to go with display rental companies at different cities where the expo is being held. This is a better idea as it will eliminate all transport costs. For established companies it may not necessary to take part in many trade shows. However, there are times when any company will need to make its presence felt. One such occasion is when they are launching a new product or service. Trade show is a great place to attract consumers and seeing a product in person can be a great way to convince them to buy rather than reading about it in a magazine advertisement.

An attractive booth made from panels or frames is easy to set up and dismantle. An eye-catching booth is necessary so that people will choose to visit it over many other booths. After all, a trade show venue is a place where many companies that produce similar products e.g. televisions display their wares. The more interesting or unique the booth decoration and exhibits, the more likely it is that visitors will head to this booth. The more the foot traffic, the more likely is it that it will translate to future sales.

A high quality trade show booth exhibit always delivers. This is one fact. Another critical factor is the personnel manning the booth. They should be knowledgeable and friendly as they are the interface between the business and visitors. The visitors will form a favorable or negative opinion about the company and its products based on the reception they receive at the booth. So, consider all these factors when you plan to participate in a trade show.

Article by Mark Delacruz of PopAndExhibits, who is a specialist in exhibit displays. For more information on trade show display and trade show rentals, visit his site today.

Wednesday, September 7, 2011

A Trade Show Booth Rental - To Impress Customers

New exhibitors who take a trade show booth rental have a misconception that making their booths very flashy will impress potential customers. The number of visitors at a booth is not so critical. Rather, how interested are they is what matters. The goal of a trader who engages a trade show booth must be to impress customers. A memorable trade exhibit can create sales or create a lasting impression in peoples minds.

The following tips for the displays are quite useful to make the best use of your trade show exhibits:
Make it neat and clearly visible
Create a positive impression
Make it a crowd puller
Have interesting giveaways
Give product information clearly
Have the right personnel
Engage visitors
Follow up immediately

Trade show exhibits must be neat, clearly visible and uncluttered. If the display is way above the eye level of average people, it can only be read at a distance but not close. Prices and product details must be clearly marked and visible to make the people think seriously about it. The display must create the right impression that the products are in high demand. Strategic sold signs on some products can give the impression that your products are in demand and interest more customers. This is can be achieved by making your display a crowd puller.

Engage people by having a prize draw, quizzes, computer games and such. This works really well because it makes people know that this is a booth where interesting things are happening. This makes your booth a crowd puller. More people will get interested and by having a contest with a prize draw, you can get contact information of visitors. You can also have scheduled demonstrations to attract people. For example, a company that sells juicers or blenders can have a demo and give a free taste to visitors. People will be interested and seeing the crowd, more people will naturally follow them.

Have small, tasteful, yet inexpensive giveaways at your booth that will remind people about your business. Ensure the giveaways are placed in a place where people have to walk through your booth exhibit rentals to get to them. Having the right promotional material on attractive looking literature racks is important. This will help visitors know more about the products your company deals in, prices, shipping costs and other information. This saves them the trouble of waiting to get the information from salespeople. Apart from interesting color brochures or fliers, have some price sheets, order forms and business cards handy to give to visitors.

Media at trade shows are also an important way to let people know about your products, so, have a press kit ready to give them. Make sure that the trade show booth is not left unmanned at any time even lunch hours. Have some technical staff to answer product queries apart. Make sure there are enough order forms and stationery ready to take information from customers.

Personnel at the trade show booth must be welcoming and be able to engage visitors. Always have a friendly smile and however annoying a visitor maybe, do not let them see it. Chat with visitors in a pleasant way, find out what they are looking for and offer sensible solutions to them. Do not be an over aggressive salesperson and do not intimidate visitors to the booth. Get contact details from interested customers and make sure that a follow up is done promptly after the trade show is over. Use email or call up visitors for the sooner you make contact, your company will stand out in their minds and you are likely to score over competitors.

So, when you take a trade show booth rental, there are two main things you need to consider. The first is to ensure the trade show exhibits are interesting and visible. Once the visitors get there, make sure they are duly impressed by the interesting and neat display. Trade shows can generate an enormous amount of business if done in the right way.

Article by Mark Delacruz of PopAndExhibits, who is a specialist in exhibit displays. For more information on trade show display and booth display rental, visit his site today.

It Exhibits Must Reflect A Companys Image And Wares Trade Show.

On investment is setting up trade show exhibits on a regular basis a fantastic return. For they are a way for the company to showcase its wares and it a fine way to represent the company's image any CEO of a company realizes the importance of trade shows. By a large pool of customers it is also a way to check out the competition and to be assessed. In all trade shows that represent their business it does not mean that every company must participate. So they can select a few well chosen shows and take a trade show booth rental in these places this could eat a lot into their budget.

In most businesses and hence the theme of trade show exhibits plays a vital role in attracting clientele the competition is tough and cut throat. Before deciding on which ideas will be the most eye catching trade show exhibits, the event managers and advertisers hired by the company must consider the following factors:
Clients budget
Booth area available
Products that will be displayed
Target group
Kind of theme and exhibits that will appeal to people in different cities.

Once the above factors have been decided along with the client, the event managers can go ahead and plan booth themes and trade show exhibits.

For that particular booth the key factor is to make the trade show exhibits and the booth so attractive and eye-catching that potential customers will make a beeline. On the company staff clothing, banners, tablecloth etc first in order of priority is to ensure the company logo is displayed prominently on stand-alone boards. In such a way that it will remain in the minds of viewers is of utmost importance displaying the logo. The entire booth can be color-coded using the company's color schemes. Most companies have special color codes that will be used on the uniforms, logo and on furniture, walls etc of their offices.

In the trade show displays this same color scheme must be used. With some colored balloons and such especially if the target audiences are families with kids make a booth interesting. If you are at an international venue or showcase international products, then you can go with an international theme that will be striking. To take a second look at the booth for example, a French style display with small models of the Eiffel Tower or Arc de Triomphe will attract customers.

While at the same time showcasing the products too if the trade show is being held during festival time, then you can give the booth the flavors of the season. Certain display boards like banners and literature racks can be rented out rather than bought by the company sometimes. On their trade show budget these exhibit rentals can help a company save. For a company to launch new products and showcase their existing ones trade show exhibits and booth themes are a good way.

Into the type of marketing booth designer he chooses since trade show exhibits and booth theme designs are so important, the company CEO must put a lot of thought. To suit the most demanding clients a good designer will have a diverse portfolio of designs. With different types of businesses both big and small in diverse fields like electronics, clothing, household products, and children's educational products and such the designer should have dealt. For the client to choose from the designer must also have elaborate and simple designs.

The booth designs must be transported easily at minimum cost. The booth designer should also be able to customize options depending on products to be showcased, brands etc. He must have plenty of standard options and even some high end and elaborate schemes like complex island themes or simple elegant rack display options. Using a reliable booth designer for trade shows is essential for a company to maximize their presence at a trade show.

So, visit a few trade shows and see the most attractive displays and eye-catching booth designs. Get the name of the booth designer and have a consultation with them about their client portfolio and costs next. Like cost of design, exhibit rental cost, design implementation cost etc discuss all price points. To kill a business is to have a shabby and antiquated booth display at a prominent trade show is the best way. Ensure you get the right booth designer to help build your companys brand image so.

Article by Mark Delacruz of PopAndExhibits, who is a specialist in exhibit displays. For more information on trade show exhibits and displays and trade show exhibit, visit his site today.

The Best Trade Show Exhibits Attract Attention To The Services Or Products Of A Company.

Where consumers and companies are brought together a trade show is an exhibition held on large grounds or exhibition halls. Where companies can display their products and services trade shows are the forum. Whether to purchase them or not consumers who visit these venues can interact with the company's salespeople, examine the products in real time and then decide. For the event planning agencies to plan trade shows, booth themes, construction and design of trade show exhibits, booth rentals and such it is the role. On the part of the consumer these trade show exhibits are critical to attracting customers and an excellent exhibit can even lead to impulse buying.

To make the most of the trade show opportunity after getting a good deal on a trade show booth rental, it is the job of each company. These opportunities can help a company garner a whole lot of new sales. To getting immediate returns and succeeding in the extremely competitive environment of a trade show carefully thought of marketing strategies are the key.With the same products display their exhibits at the same venue most trade shows are a place where all the companies dealing. A trade show dealing with household products will bring together all sellers of microwave ovens, grills, washing machines, juicers, blenders and so on for example.

Identify the best locations and book the spot early on before investing in a trade show booth or exhibit rentals, scope out the venue. To find out who your competition will be i.e. other companies who plan to rent a trade show booth it is also important. To adopt and which kind of trade show exhibit to go for this will help you know the best marketing strategy. The best and most eye-catching trade show exhibits are listed below:
Pop-up displays
Banner stands
Literature racks
Tabletop panels
PowerPoint presentation.

Typically a pop-up display is made from vinyl, fabric or plastic and will have a graphic image. Take down and transport to and from the venue pop-up displays are easy to set-up.

As freestanding or tabletop options and can be part of a larger trade show exhibit or as a small display pop-up displays are available. Pop-up displays come in a carry case and are usually not adjustable. Ease of transport, assembly and product warranty when choosing one, check on the durability. The banner made from fabric or vinyl are the next popular trade show exhibits. With retractable stands that have single, double or three-sided display options most banners come. These stands even have lights attached that can enhance and make the display more prominent.

To make a real impact can even opt for hanging banners those who want. That will hold product and information most trade show booths will have a literature rack in some corner. These are usually made from aluminum or plastic, are collapsible and can be easily transported. In many sizes, colors and capacities usually 3 to 10 pockets literature racks are available. Who work the trade show circuit all over the country roll-away fabric racks are popular with those companies.

More durable than pop-up displays and are usually rectangular compact pieces that can be easily transported are tabletop panels. To assemble as pop-up displays but are popular to display trade show exhibits for the company colors and logo can be painted on them these are not as easy. To carry briefcase style cases which users find practical when taking displays from one city to another they come with easy.

The PowerPoint presentation can be run continuously in a trade show booth with information about the company and products it sells. This is also an easy way for customers to know about a company and products without having to all the time listen to a salesman's pitch. It also gives the marketing people a breather from having to sell all day long. Those who are new to working at trade shows can visit a few prior to committing to a trade show booth rental.

It can help company staff pick up hints on how booths are done up, which kind of display attract the maximum floor traffic and such visiting these shows. At trade shows must have a separate budget that should include booth rental, exhibit rental, shipping costs, travel expenses for out of city shows, staff expenses, etc those who plan on exhibiting their products regularly. Finding innovative ways of attracting customers to a booth is winning half the battle.

Article by Mark Delacruz of PopAndExhibits, who is a specialist in exhibit displays. For more information on displays and exhibits and trade show display rental, visit his site today.