Several companies try to have an expo budget that includes hotel rooms, travel cost, cost of shipping, cost of purchasing trade show exhibits and other miscellaneous expenses. Very often, if company directors decide on attending several trade shows in different cities, the cost can go high. Yet this can also be considered an investment in the future of the company. But most companies try to cut costs wherever possible. One option they consider is to rent, lease or purchase exhibit rentals.
Trade show exhibit rentals are a great way to minimize the cost and maximize exposure at all trade shows. Use trade show exhibit rentals after considering some key factors:
Number of trade shows the company want to participate in
Size of the venue
Shipping costs
Storage and handling costs
Going for rentals or purchasing own platform depends on the number of trade shows your company plans to participate in. If they plan for a large number of expos, then buying a display platform is cheaper option than going for a rental one.
On the other hand, if they plan to attend just a select trade shows a year, they can go in for exhibit rentals. These help you to save money and also save platform storage and maintenance costs and many other attendant hassles. These platforms can be quite large, finding the ideal storage place is difficult, and permanent storage options can work out quite expensive. Another reason to opt for going with a trade show booth rental company as against buying your own platform is the size of trade show venues. No two venues are the same some can be large with a lot of floor space and others cramped.
In such cases, it is not easy for a company to buy and store multiple sizes of platforms. Opting for a trade show booth rental company is a better, more sensible and cheaper option. Most exhibit rental companies have different sizes, shapes and designs of display platforms and choosing the best suited one is not that difficult for company personnel. First visit the venue along with a representative from the rental company, try and book a spot in the most ideal location, discuss with the rental company representative as to which booth style and size will suit the space and then rent that particular platform.
If you want to have your own exhibit platform it is an expensive exercise. You have to bear additional shipping costs, handling costs at airports, storage costs at the trade show venue etc., Otherwise, if you use a permanent rental company, they will handle all these. On the other hand, you can choose to go with display rental companies at different cities where the expo is being held. This is a better idea as it will eliminate all transport costs. For established companies it may not necessary to take part in many trade shows. However, there are times when any company will need to make its presence felt. One such occasion is when they are launching a new product or service. Trade show is a great place to attract consumers and seeing a product in person can be a great way to convince them to buy rather than reading about it in a magazine advertisement.
An attractive booth made from panels or frames is easy to set up and dismantle. An eye-catching booth is necessary so that people will choose to visit it over many other booths. After all, a trade show venue is a place where many companies that produce similar products e.g. televisions display their wares. The more interesting or unique the booth decoration and exhibits, the more likely it is that visitors will head to this booth. The more the foot traffic, the more likely is it that it will translate to future sales.
A high quality trade show booth exhibit always delivers. This is one fact. Another critical factor is the personnel manning the booth. They should be knowledgeable and friendly as they are the interface between the business and visitors. The visitors will form a favorable or negative opinion about the company and its products based on the reception they receive at the booth. So, consider all these factors when you plan to participate in a trade show.
Article by Mark Delacruz of PopAndExhibits, who is a specialist in exhibit displays. For more information on trade show display and trade show rentals, visit his site today.
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