Choosing the appropriate trade show exhibits is of paramount importance in your likelihood of making it successful. Below are five kinds of exhibits that you ought to identify as it will make you decide which one you should go for depending on needs.
Personalized
Custom-made modular
Movable
Pre-owned
Rental
The personalized booths are built according in the requirements of the space that will be provided to you by the organizers of the trade show. You will have a say in the materials that will be used in the setting up of the booth. Honestly, of all the five types, this can be considered the best option especially when you are to make known a significant event or launching pioneering product.
A custom unit is very expensive to build and can be used only in specific spaces. The custom modular exhibit is cheaper than the custom model. This offers the owners flexibility in reconfiguring or redesigning the booth. This is especially useful when the size of the booth space changes from show to show as it normally does. The unit has inter-changeable components like counters, back walls, exterior panels and display pedestals. Custom modular units are usually lightweight and hence easy to assemble and take down.
Another good thing about it is that it comes in packages that are not bulky; thus, it can be transferred from one place to another without much hassle. In addition, it doesnt eat up much storage space. Normally, custom modular exhibits are made up of Plexiglas, high quality fabrics and aluminum. This is the perfect choice if you are after flexibility, affordability and quality booths. There are firms that put up for sale pre-owned displays. You can also often save money without sacrificing the impressive display that they long for.
Quite a few enterprises which have a hefty budget tend to keep their own booth and would just refurbish it from time to time. They would rather sell their old booths to firms that deal with displays and use the money to buy a brand new one. Depending on the deal that you are eyeing on, you may save money from buying pre-owned booths. For one, you would no longer have to think about hiring and paying people that will construct the display. All you need is to alter it according to your preferences and requirements. For all you know, there may be some visual or other old materials that you will find still usable, saving you more money, effort and time. Companies who cut costs can opt for such booths.
As for portable booths, it is the least inexpensive type among five. If you are the type who participates into multiple shows every year, this is the best for you. They are very portable as they are lightweight. In addition, you can install and disassemble it with no trouble. In addition, it provides flexibility too just like custom modular as it has detachable panels that come with the basic skeletal frame. You can set it up like an island or tabletop displays without hassle. Counters, alcoves, backlights and other similar items can be used to improve the overall look of the booth.
Since it is so flexible, portable units can be used in various types of spaces and being easy to store and transport are the most economical of all units. First-time exhibitors who do not have a large budget can go in for this option. Those who participate in smaller trade shows in far off regional areas can get a portable booth. The best and most economical option is the trade show booth rental. This is the perfect solution for start-ups or those who participate in limited shows.
Exhibit rentals are also an economical choice. Imagine if you are to partake into multiple trade shows that will be held in different sites and you possess only one or two booths. Will you think it would be a worthy investment to purchase multiple booths just for that single occasion? Going for the booth rentals will grant you a number of advantages. One of which is that you will have to spend less. Another is flexibility and wide range of choices. Rental firms also offer personalization. This may have slightly higher rates than usual but you can be sure that it will tailor fit the specifications to your needs.
When you buy a display unit, you need to spend on maintenance, transportation and disposal costs. When you rent, you do not have these costs but just the rental costs. Renting booths also means you can participate in several shows at the same time and save on transporting your exhibits from city to city. So, explore all these alternatives and go with the one that suits your companys needs the best.
Article by Mark Delacruz of PopAndExhibits, who is a specialist in exhibit displays. For more information on trade show displays and booth display rental, visit his site today.
Wednesday, December 28, 2011
Revolutionary Means to Entice Audience in Trade Show Exhibits
Those who plan trade show exhibits will take a lot of effort to identify the goals they plan to achieve by participating in a show, the type of displays and booths to use and the kind of target audience they wish to attract. They will spend hours renting out the best trade show booth rental, build eye-popping exhibits and use their best marketing professionals to deal with customers. Then they may sit back and wait for the customers to come by. While seasoned exhibitors will know that all these preparations are not enough to attract foot traffic to their booth, a newcomer may consider the groundwork that they have done is sufficient.
There may be instances where trade shows will be indeed large. In fact, it may eve give room to your direct rivals. You shouldnt be surprised if they will be sitting next to you. But the real folly of such kind of setup is that because there are too many booths in the venue, the customers may miss yours. Your marketing team would benefit from the strategies below, drawing more people into your trade show booth rental.
Booths location
Banners at the entrance of the site of the show
Upbeat music
Aesthetic value of the visuals
Attention-getters and ushers
Presentation of your frontliners
Freebies
Inventive allocation of space
If you want to generate as much traffic as you want, it would be best to secure a good spot in the site where the trade show will be held. It can be in the point not very far from the entrance or exit. Regardless of your preference, you ought to guarantee that you will be placed along the primary pathways or you would risk being missed out by the audience. You must bear in mind that people tend to go to directions where there is commotion as they perceive there is something to see in there. In addition, they have very little interest. They wouldnt bother to look at the booths in the back if they think that lane presents similar products. Not pleasant spots can be remedied by catchy entrance banners.
Your banner may have multihued lights in order to steal the attention of the audience. If you deem it fit, it may even have your enterprises name printed in bold letters. Include your booth number so that they will know where to find you. It will be helpful if you will play music that can make enliven their dampen spirits. It will keep them walking around to find your booth. Keep the music in appropriate volume so that it would not affect the conversation between the audience and your marketing team. Too loud sounds are more likely to make their heads ache. Your visuals should be fascinating as well. You may install 3D designs or huge monitors.
It is imperative that you have competent marketing team who could draw people into your booth. They are normally referred to as people movers. As their name implicates, they will move audience into your place by convincing them to engage into your activities. This will be the chance of your frontliners to talk about your products and services, what is in it for them and why the leads should buy from you. It will be bets to give the prospective clients brochures they can read later on. Of course it should contain your contact details.
Have a visitors book where they can leave their information, if so desired, and they can be contacted later. Depending on the products being sold, you can even have a live presentation. For example, if you are a company that sells healthy snacks for the family, you can have a presenter who speaks about the products, gives everyone present a complimentary hat or balloon with the company name printed, and have a lucky draw that will win them a years supply of healthy snacks.
Include the audience into your activities. It is one of the surefire ways to make them feel that hey are important. Awarding of freebies is another good way to increase your chances of converting leads into clients. In addition, your exhibit rentals should be enthralling too. It ought to be different from the rest in order to further generate traffic to your booth. You can achieve it through checking on the aesthetic value of every part including the flooring as you will be noticed by everyone who would enter.
Little creativity can be your ray of light. Take for instance the inventiveness of one US firm who partook in trade show exhibit in Chicago. They had a concept that resembles the famous footprints in the sand parable. Their flooring was fully carpeted with sands on it. They put in 3-dimensional footprints that the visitors could follow. It would take them along some popular Chicago landmarks and all the way through Lake Michigan. Certainly, it enhanced the whole looks of their booths and many people took time to make that little adventure. Little dab of imagination can get you somewhere too. For all you know, it will take you to generation of sales.
Article by Mark Delacruz of PopAndExhibits, who is a specialist in exhibit displays. For more information on displays and exhibits and trade show rentals, visit his site today.
There may be instances where trade shows will be indeed large. In fact, it may eve give room to your direct rivals. You shouldnt be surprised if they will be sitting next to you. But the real folly of such kind of setup is that because there are too many booths in the venue, the customers may miss yours. Your marketing team would benefit from the strategies below, drawing more people into your trade show booth rental.
Booths location
Banners at the entrance of the site of the show
Upbeat music
Aesthetic value of the visuals
Attention-getters and ushers
Presentation of your frontliners
Freebies
Inventive allocation of space
If you want to generate as much traffic as you want, it would be best to secure a good spot in the site where the trade show will be held. It can be in the point not very far from the entrance or exit. Regardless of your preference, you ought to guarantee that you will be placed along the primary pathways or you would risk being missed out by the audience. You must bear in mind that people tend to go to directions where there is commotion as they perceive there is something to see in there. In addition, they have very little interest. They wouldnt bother to look at the booths in the back if they think that lane presents similar products. Not pleasant spots can be remedied by catchy entrance banners.
Your banner may have multihued lights in order to steal the attention of the audience. If you deem it fit, it may even have your enterprises name printed in bold letters. Include your booth number so that they will know where to find you. It will be helpful if you will play music that can make enliven their dampen spirits. It will keep them walking around to find your booth. Keep the music in appropriate volume so that it would not affect the conversation between the audience and your marketing team. Too loud sounds are more likely to make their heads ache. Your visuals should be fascinating as well. You may install 3D designs or huge monitors.
It is imperative that you have competent marketing team who could draw people into your booth. They are normally referred to as people movers. As their name implicates, they will move audience into your place by convincing them to engage into your activities. This will be the chance of your frontliners to talk about your products and services, what is in it for them and why the leads should buy from you. It will be bets to give the prospective clients brochures they can read later on. Of course it should contain your contact details.
Have a visitors book where they can leave their information, if so desired, and they can be contacted later. Depending on the products being sold, you can even have a live presentation. For example, if you are a company that sells healthy snacks for the family, you can have a presenter who speaks about the products, gives everyone present a complimentary hat or balloon with the company name printed, and have a lucky draw that will win them a years supply of healthy snacks.
Include the audience into your activities. It is one of the surefire ways to make them feel that hey are important. Awarding of freebies is another good way to increase your chances of converting leads into clients. In addition, your exhibit rentals should be enthralling too. It ought to be different from the rest in order to further generate traffic to your booth. You can achieve it through checking on the aesthetic value of every part including the flooring as you will be noticed by everyone who would enter.
Little creativity can be your ray of light. Take for instance the inventiveness of one US firm who partook in trade show exhibit in Chicago. They had a concept that resembles the famous footprints in the sand parable. Their flooring was fully carpeted with sands on it. They put in 3-dimensional footprints that the visitors could follow. It would take them along some popular Chicago landmarks and all the way through Lake Michigan. Certainly, it enhanced the whole looks of their booths and many people took time to make that little adventure. Little dab of imagination can get you somewhere too. For all you know, it will take you to generation of sales.
Article by Mark Delacruz of PopAndExhibits, who is a specialist in exhibit displays. For more information on displays and exhibits and trade show rentals, visit his site today.
Explore Ways To Make Your Exhibit Rentals Pay Off
If you were to involve yourself in trade show exhibits, you need to take into account renting of displays as it would require less budget if you would put it side by side with purchasing your own booths. This way, you will not need to think of its maintenance, transportation to different sites and security in storage. Whether it is rented or bought, it is very important in your attendance to the show. It will play a significant part in enticing people to go over your booth and make sales.
So, follow some trade show booth rental tips offered by experts that will give you a successful experience at each show you attend.
Find a display that can be easily transported or set-up
Opt for lightweight displays
Look for flexible displays
Get creative and impressive designs
Create an environment that customers will remember
Even if there are numerous on-call exhibit rentals that are just hanging around the locality of the venue of the show, there are still chances wherein you have to transfer the booth to and fro the site of the show. This is why you ought to get one that can be easily set up. Besides, the rental firm may not send someone to install it for you. There will be extra charge if they would. As long as the booth is in your possession, it will be your responsibility. One more thing, the booth will signify your company even if it is just a rental so you have to make sure that it is in perfect condition. Take into account the quality of the booth upon choosing which to employ.
With all the milestones in the technology, it has vastly improved the roster of display options made available to companies. Innumerable designs have been invented by the rental companies such as curved and straight modular displays. You can even come across ones that are made from high-quality aluminum. They will fuel your imagination and allow you to customize your booth in order to make it appear that it is yours. Just mix and match them until it gets tailored fit to your needs. Keep in mind to get a robust display.
It is of paramount importance that you carefully lay out the floor plan of your booth. This is to allocate carefully the space that will be given to you. It will also be great if some parts of the displays will serve many purposes. For instance, the dividers can serve as free standing displays where you can out in interactive screens and other equipments which can clients use to browse on something. You can also set aside a space where you can entertain leads that are highly interested with your products and/or services.
It is also vital that you present exhibits that are not only informative but is striking and clutter-free as well. You should get rid of unnecessary things that would only eat up space. Keep in mind that your booth should have aesthetic value as it is where the clients and leads will look at. One more thing, the clutters may only affect the flow of human traffic, not to mention that it will not be pleasing to the eyes of your audience; thus, causing them to leave your booth and move to another. Choose a booth that will be able to handle all your needed tools.
Since the organizers will not likely reveal to you which companies would attend the trade show with you, you would have no clue if there will be direct competitors. You can eliminate or have an edge in the competition by coming up with an alluring booth that conveys your marketing message that can be easily understood. Keep the audience coming through installing gobo lights, 3D or laser displays or even huge banners. This will keep your booth visible even from a distance. If this wouldnt grab their attention, you can perform interactive games such as quiz shows or you may give perks they will surely love.
They also love freebies, so get some pens, pencils, sweets or chocolates all with your company name embossed boldly. This will draw people to your display, entertain and engage them and send them away happy. This could partly be converted into sales in the future. The booth display must be a place where customers can freely interact with friendly sales people. So, make sure you have qualified personnel and informative marketing literature. An innovative and imaginative trade show display can be done with excellent rental facilities available. So, explore this possibility before investing in buying an entire booth and exhibit materials.
Article by Mark Delacruz of PopAndExhibits, who is a specialist in exhibit displays. For more information on trade show exhibits and displays and trade show booth rental, visit his site today.
So, follow some trade show booth rental tips offered by experts that will give you a successful experience at each show you attend.
Find a display that can be easily transported or set-up
Opt for lightweight displays
Look for flexible displays
Get creative and impressive designs
Create an environment that customers will remember
Even if there are numerous on-call exhibit rentals that are just hanging around the locality of the venue of the show, there are still chances wherein you have to transfer the booth to and fro the site of the show. This is why you ought to get one that can be easily set up. Besides, the rental firm may not send someone to install it for you. There will be extra charge if they would. As long as the booth is in your possession, it will be your responsibility. One more thing, the booth will signify your company even if it is just a rental so you have to make sure that it is in perfect condition. Take into account the quality of the booth upon choosing which to employ.
With all the milestones in the technology, it has vastly improved the roster of display options made available to companies. Innumerable designs have been invented by the rental companies such as curved and straight modular displays. You can even come across ones that are made from high-quality aluminum. They will fuel your imagination and allow you to customize your booth in order to make it appear that it is yours. Just mix and match them until it gets tailored fit to your needs. Keep in mind to get a robust display.
It is of paramount importance that you carefully lay out the floor plan of your booth. This is to allocate carefully the space that will be given to you. It will also be great if some parts of the displays will serve many purposes. For instance, the dividers can serve as free standing displays where you can out in interactive screens and other equipments which can clients use to browse on something. You can also set aside a space where you can entertain leads that are highly interested with your products and/or services.
It is also vital that you present exhibits that are not only informative but is striking and clutter-free as well. You should get rid of unnecessary things that would only eat up space. Keep in mind that your booth should have aesthetic value as it is where the clients and leads will look at. One more thing, the clutters may only affect the flow of human traffic, not to mention that it will not be pleasing to the eyes of your audience; thus, causing them to leave your booth and move to another. Choose a booth that will be able to handle all your needed tools.
Since the organizers will not likely reveal to you which companies would attend the trade show with you, you would have no clue if there will be direct competitors. You can eliminate or have an edge in the competition by coming up with an alluring booth that conveys your marketing message that can be easily understood. Keep the audience coming through installing gobo lights, 3D or laser displays or even huge banners. This will keep your booth visible even from a distance. If this wouldnt grab their attention, you can perform interactive games such as quiz shows or you may give perks they will surely love.
They also love freebies, so get some pens, pencils, sweets or chocolates all with your company name embossed boldly. This will draw people to your display, entertain and engage them and send them away happy. This could partly be converted into sales in the future. The booth display must be a place where customers can freely interact with friendly sales people. So, make sure you have qualified personnel and informative marketing literature. An innovative and imaginative trade show display can be done with excellent rental facilities available. So, explore this possibility before investing in buying an entire booth and exhibit materials.
Article by Mark Delacruz of PopAndExhibits, who is a specialist in exhibit displays. For more information on trade show exhibits and displays and trade show booth rental, visit his site today.
Growing Companies Can Opt For A Trade Show Booth Rental
A trade show is a great way for a company to promote itself to a wider audience. New companies who are interested in establishing their names in the minds of customers must take part in trade shows. New companies may not have the wherewithal to spend a lot on their trade show exhibits. One way out is to go in for a trade show booth rental that can work out much cheaper for many reasons. Many exhibit rental companies provide custom made booth displays that companies can rent out for the duration of the shows.
Most exhibitors are puzzled as to whether they should opt for exhibit rentals or buy an entire booth. The general advise given by experts is that if you take part in multiple shows using the same exhibits then it is best to purchase one or else rent it. To help companies decide whether to rent or buy, here are some good reasons to go with a rental.
Start ups with less capital outlay
Those who want large displays
Not enough exhibit inventory for simultaneous shows
Different marketing strategies
Size requirements
International exhibitors
Even enterprises which have old booths from the previous trade show exhibits they have partaken in may have problems with restoring its splendor. In some cases, it would be cheaper to buy or rent a new one than to refurbish an old exhibit. Smaller companies share the same problem, the only difference is that there is nothing to restore but they cannot buy new one as well. Lack of budget is the most common reason why firms decide to rent out. Of course, you will have the freedom to customize your very own exhibits once you have enough resources. Owning one wouldnt be impossible especially if you will do well in the show.
IPO executives would often prefer to have as little as possible capital assets on their balance sheet. This is why they would definitely deem procuring a booth as a superfluous venture. As for some firms, they might have a liking for colossal and bulky displays but they dont have enough budgets to spend. This is another group who should consider hiring a rental firm. In some cases, organizers conduct simultaneous trade shows in different venues and the participants will be compelled to partake in both sites. It would not be a great investment for your firm to buy multiple booths just for rare occasions.
There are times when a firm deals with wide range of products/services. For instance, a corporation may be engaged with a line of clothing and snacks. There will be probabilities that they will need to partake to entirely different trade shows just to market all the products. It will be their best bet to take into account the hiring of rental companies for their booths. In addition, they have no power over the size of venue and the magnitude of the show. Renting out will give them the flexibility to adjust their needs and choices.
In this fashion, you will determine what size of booth you will request for the rental firm after you have asked for specifications from the organizers. Also, you will have the freedom to choose from a wide range of booths. You can choose to settle on pop-up displays or modular choices, whatever you will deem fit for the occasion. It might never be wise to invest all your capital in purchasing booths particularly if you are participating on trade shows often. Depending on your circumstances, owning exhibits may be a worthy investment. Discern well whether or not to rent out.
Even so, such firms may consider opting for rentals because they will prefer that their intended audience would see something new every time. In the case of companies which take their chances in international trade show exhibits, their best bet is to settle on rental companies rather than bring their very own. Aside from saving money from transportation and storage, they will have fewer hassles in paperwork and customs. It would be a relief to not think much about the logistics. Renting out a pop-up and modular display often constitute only a third of amount of a new one.
Another great advantage of renting rather than purchasing display exhibits are the variety you have at your disposal when you rent. With improvement in technology, you can find a range of interesting and striking display options like sophisticated double-decker island displays or fun-looking pop-up ones. So, rent a trade show booth display and save not purchasing cost, insurance fees, storage costs, refurbishment costs, transportation costs and finally disposal costs when the unit needs to be replaced.
Article by Mark Delacruz of PopAndExhibits, who is a specialist in exhibit displays. For more information on displays and exhibits and trade show display, visit his site today.
Most exhibitors are puzzled as to whether they should opt for exhibit rentals or buy an entire booth. The general advise given by experts is that if you take part in multiple shows using the same exhibits then it is best to purchase one or else rent it. To help companies decide whether to rent or buy, here are some good reasons to go with a rental.
Start ups with less capital outlay
Those who want large displays
Not enough exhibit inventory for simultaneous shows
Different marketing strategies
Size requirements
International exhibitors
Even enterprises which have old booths from the previous trade show exhibits they have partaken in may have problems with restoring its splendor. In some cases, it would be cheaper to buy or rent a new one than to refurbish an old exhibit. Smaller companies share the same problem, the only difference is that there is nothing to restore but they cannot buy new one as well. Lack of budget is the most common reason why firms decide to rent out. Of course, you will have the freedom to customize your very own exhibits once you have enough resources. Owning one wouldnt be impossible especially if you will do well in the show.
IPO executives would often prefer to have as little as possible capital assets on their balance sheet. This is why they would definitely deem procuring a booth as a superfluous venture. As for some firms, they might have a liking for colossal and bulky displays but they dont have enough budgets to spend. This is another group who should consider hiring a rental firm. In some cases, organizers conduct simultaneous trade shows in different venues and the participants will be compelled to partake in both sites. It would not be a great investment for your firm to buy multiple booths just for rare occasions.
There are times when a firm deals with wide range of products/services. For instance, a corporation may be engaged with a line of clothing and snacks. There will be probabilities that they will need to partake to entirely different trade shows just to market all the products. It will be their best bet to take into account the hiring of rental companies for their booths. In addition, they have no power over the size of venue and the magnitude of the show. Renting out will give them the flexibility to adjust their needs and choices.
In this fashion, you will determine what size of booth you will request for the rental firm after you have asked for specifications from the organizers. Also, you will have the freedom to choose from a wide range of booths. You can choose to settle on pop-up displays or modular choices, whatever you will deem fit for the occasion. It might never be wise to invest all your capital in purchasing booths particularly if you are participating on trade shows often. Depending on your circumstances, owning exhibits may be a worthy investment. Discern well whether or not to rent out.
Even so, such firms may consider opting for rentals because they will prefer that their intended audience would see something new every time. In the case of companies which take their chances in international trade show exhibits, their best bet is to settle on rental companies rather than bring their very own. Aside from saving money from transportation and storage, they will have fewer hassles in paperwork and customs. It would be a relief to not think much about the logistics. Renting out a pop-up and modular display often constitute only a third of amount of a new one.
Another great advantage of renting rather than purchasing display exhibits are the variety you have at your disposal when you rent. With improvement in technology, you can find a range of interesting and striking display options like sophisticated double-decker island displays or fun-looking pop-up ones. So, rent a trade show booth display and save not purchasing cost, insurance fees, storage costs, refurbishment costs, transportation costs and finally disposal costs when the unit needs to be replaced.
Article by Mark Delacruz of PopAndExhibits, who is a specialist in exhibit displays. For more information on displays and exhibits and trade show display, visit his site today.
Expanding Your Enterprise Through Trade Show Exhibits
Trade show exhibits offer the perfect opportunity for businesses to showcase their products and services to a wider audience. This can help their business grow in leaps and bounds since it serves as a platform to entice new customers. When exhibit rentals are displayed in the best possible manner, it can reduce marketing hassles for trade shows are a wonderful place to target a wider audience. Depending on the companys budget and scale of operations, you can opt for a trade show booth rental or go and buy your own booth exhibits.
If you want to improve your chances to make it successful in participating in exhibits, you better take heed of the five basic guiding principles listed below. It will surely help out both veteran and inexperienced exhibitors.
Keep in mind all your reasons why you are at that exhibit all the time.
Be certain on the audience you want to cater.
Make sure that you set aside enough budgets.
Come up with ways to persuade possible clients.
Convert leads to customers by swaying them to make purchases.
Exhibit rentals serve many purposes to launch a new product or service, introduce a cutting edge technological or industrial breakthrough, announce a new acquisition or merger, introduce a change in business tactics of your company or just keep your companys name and products in the mind of the customer so that you have an edge over your competitors. These are some of the main reasons why people participate in trade shows, so having a clear idea will enable you to set up the right strategy.
You need a fail-safe plan to be successful in trade shows. You can start with putting together realistic goals. Afterward, you ought to take time in setting up ways on how you can achieve such objectives. Next in your agenda would be appointing people who would carry out the plan. You cannot do it all by yourself as there are so much to do. Keep in mind though that everyone in the team must have the best interest of the company at heart so that success will be obtained. The ones in the frontlines should know how to keep the audience coming to the booth and get them entertained. When the show has ended, measure your success by determining if your objectives are attained.
Your booth must have an informative presentation that customers can easily understand. Ensure that qualified personnel are available to give a proper explanation to customers. For example, if you have an engineering display make sure you have engineers among your marketing team who can answer pertinent queries, your marketing team must be shrewd enough to identify those who are potential customers and those who do not qualify as future business prospects and courteously dismiss the latter.
The budget that you set aside for trade shows will greatly determine the path you wish to take. Some large companies will have their own exhibits and take them from show to show. Others will opt for trade show booth rental that can be hired from exhibit rentals in the city where the show is being held. This saves on investing in permanent booths and displays, transportation and storage costs. Always remember that while your display need not be elaborate and expensive, it must be attractive, neat and informative. So, do not cut too many corners and have a shoddy display for this creates a negative image about your company.
It would be great to allow your clients and leads to have a sneak peek on what you will have for the trade show. This is one way of advertising of your attendance as well. There are innumerable ways to reach them such as sending them emails or promoting it through a print advertisement in a newspaper that has wide readership. If you can increase the traffic to your own website, it will be better. Improve your website through making overhead signs or other designs such as gobo lights. Ensure that it will certainly get their attention in the little time that they will take in visiting. As for your booths, holographics can surely be an attention-getter.
Assessing your success in the trade show exhibit can be made through measuring the return on investment. Software packages are great tools that will come in handy when you are trying to estimate how much you can make with leads turned to clients. In addition, it will help you group them basing upon their capacity to give you revenues. You will have an idea whom you should chase, which ones would need more convincing powers and whom you should disregard. Taking heed of the abovementioned strategies will help you get all the benefits that trade shows can provide.
Article by Mark Delacruz of PopAndExhibits, who is a specialist in exhibit displays. For more information on trade show displays and trade show exhibit, visit his site today.
If you want to improve your chances to make it successful in participating in exhibits, you better take heed of the five basic guiding principles listed below. It will surely help out both veteran and inexperienced exhibitors.
Keep in mind all your reasons why you are at that exhibit all the time.
Be certain on the audience you want to cater.
Make sure that you set aside enough budgets.
Come up with ways to persuade possible clients.
Convert leads to customers by swaying them to make purchases.
Exhibit rentals serve many purposes to launch a new product or service, introduce a cutting edge technological or industrial breakthrough, announce a new acquisition or merger, introduce a change in business tactics of your company or just keep your companys name and products in the mind of the customer so that you have an edge over your competitors. These are some of the main reasons why people participate in trade shows, so having a clear idea will enable you to set up the right strategy.
You need a fail-safe plan to be successful in trade shows. You can start with putting together realistic goals. Afterward, you ought to take time in setting up ways on how you can achieve such objectives. Next in your agenda would be appointing people who would carry out the plan. You cannot do it all by yourself as there are so much to do. Keep in mind though that everyone in the team must have the best interest of the company at heart so that success will be obtained. The ones in the frontlines should know how to keep the audience coming to the booth and get them entertained. When the show has ended, measure your success by determining if your objectives are attained.
Your booth must have an informative presentation that customers can easily understand. Ensure that qualified personnel are available to give a proper explanation to customers. For example, if you have an engineering display make sure you have engineers among your marketing team who can answer pertinent queries, your marketing team must be shrewd enough to identify those who are potential customers and those who do not qualify as future business prospects and courteously dismiss the latter.
The budget that you set aside for trade shows will greatly determine the path you wish to take. Some large companies will have their own exhibits and take them from show to show. Others will opt for trade show booth rental that can be hired from exhibit rentals in the city where the show is being held. This saves on investing in permanent booths and displays, transportation and storage costs. Always remember that while your display need not be elaborate and expensive, it must be attractive, neat and informative. So, do not cut too many corners and have a shoddy display for this creates a negative image about your company.
It would be great to allow your clients and leads to have a sneak peek on what you will have for the trade show. This is one way of advertising of your attendance as well. There are innumerable ways to reach them such as sending them emails or promoting it through a print advertisement in a newspaper that has wide readership. If you can increase the traffic to your own website, it will be better. Improve your website through making overhead signs or other designs such as gobo lights. Ensure that it will certainly get their attention in the little time that they will take in visiting. As for your booths, holographics can surely be an attention-getter.
Assessing your success in the trade show exhibit can be made through measuring the return on investment. Software packages are great tools that will come in handy when you are trying to estimate how much you can make with leads turned to clients. In addition, it will help you group them basing upon their capacity to give you revenues. You will have an idea whom you should chase, which ones would need more convincing powers and whom you should disregard. Taking heed of the abovementioned strategies will help you get all the benefits that trade shows can provide.
Article by Mark Delacruz of PopAndExhibits, who is a specialist in exhibit displays. For more information on trade show displays and trade show exhibit, visit his site today.
Saturday, December 3, 2011
When to Hire Trade Show Booth Rental?
Nobody can argue that trade show exhibits remain to be one of the popular marketing strategies that can have a significant impact on the profitability of any business. Its fame has been sustaining the rental companies that have emerged since then. Such events give your business a boost. It requires loads of time, effort and planning to make it work favorably on your side. There are times when hiring them would be your best bet. If you dont have knack for such things, go through these.
Lack of manpower such events require laborious preparations. You will have to deal with lots of things from making transportation arrangements, coming up with striking displays right down to assigning staffs who would deal with the customers. You cannot do all these things by yourself in time. You need sufficient manpower. Hiring a rental firm would save you the effort of not just the finding the right person for the job but the burden that you ought to do everything right at the best of your knowledge as well.
Lack of budget you may think that hiring a rental firm would be costly. But this is not the case if you will have a closer look. Even if you will work by yourself, you will have to spend lot of money. It can be more economical only if you know what you are doing. Only then you would have confidence on your actions. But if you dont have experience in conducting shows like that and you do not have that much money, go for professional help. Why should you lose money with failed efforts?
Lack of time If you hire a trade show booth rental enterprise, you need not to worry about so many things as they will be handled by them. You need not waste your time and you can use that time in more worthwhile matters instead such as coming up with your sales message or coming up with activities that will help you draw people to your booth. You can count on the rental firm to take care of your displays. Otherwise, they wont be paid. If you are running on tight schedules, calling them would be the best solution.
Lacking storage space Not all booths are collapsible. There are high possibilities that there are bulky designs as well. If you were to work on your own, obviously you would need a big storage space for your displays. If you dont have one, you have to rent a place to accommodate them. This is quite expensive thing. Hiring such enterprise will save you from this problem as they will get hold of their creations before and after you need it. They will surely have a storage place for bulky displays as it is their business in the first place. You can save rental fees as well.
Running out of creative juices just the thought of making all the essential preparations for the trade show is already draining, let alone executing your plans. This would naturally exhaust you especially of there arent enough people to help you out. This could drain your creative juices as well. The stress that it brings about could stop you from coming up with amazing ideas for your displays. The rental firms will be more than willing to do the job for you. You have nothing to worry about as they will meet your requirements and conditions so you are still the boss.
Dont want to be accountable if you do not want to be accountable with the booths, you should hire a rental firm. You would not have to keep worrying that it will be ruined as long as it is not in your possession. More often than not, they get it back right after the shows so chances are, you would not even have to bother with the exhibit rentals transportation back and forth. You will have less accountability with it.
There are so many good reasons why you should call for professional help. When you think calling for their help is your best bet, do not hesitate to do so.
Article by Mark Delacruz of PopAndExhibits, who is a specialist in exhibit displays. For more information on trade show exhibits and displays and trade show rental, visit his site today.
Lack of manpower such events require laborious preparations. You will have to deal with lots of things from making transportation arrangements, coming up with striking displays right down to assigning staffs who would deal with the customers. You cannot do all these things by yourself in time. You need sufficient manpower. Hiring a rental firm would save you the effort of not just the finding the right person for the job but the burden that you ought to do everything right at the best of your knowledge as well.
Lack of budget you may think that hiring a rental firm would be costly. But this is not the case if you will have a closer look. Even if you will work by yourself, you will have to spend lot of money. It can be more economical only if you know what you are doing. Only then you would have confidence on your actions. But if you dont have experience in conducting shows like that and you do not have that much money, go for professional help. Why should you lose money with failed efforts?
Lack of time If you hire a trade show booth rental enterprise, you need not to worry about so many things as they will be handled by them. You need not waste your time and you can use that time in more worthwhile matters instead such as coming up with your sales message or coming up with activities that will help you draw people to your booth. You can count on the rental firm to take care of your displays. Otherwise, they wont be paid. If you are running on tight schedules, calling them would be the best solution.
Lacking storage space Not all booths are collapsible. There are high possibilities that there are bulky designs as well. If you were to work on your own, obviously you would need a big storage space for your displays. If you dont have one, you have to rent a place to accommodate them. This is quite expensive thing. Hiring such enterprise will save you from this problem as they will get hold of their creations before and after you need it. They will surely have a storage place for bulky displays as it is their business in the first place. You can save rental fees as well.
Running out of creative juices just the thought of making all the essential preparations for the trade show is already draining, let alone executing your plans. This would naturally exhaust you especially of there arent enough people to help you out. This could drain your creative juices as well. The stress that it brings about could stop you from coming up with amazing ideas for your displays. The rental firms will be more than willing to do the job for you. You have nothing to worry about as they will meet your requirements and conditions so you are still the boss.
Dont want to be accountable if you do not want to be accountable with the booths, you should hire a rental firm. You would not have to keep worrying that it will be ruined as long as it is not in your possession. More often than not, they get it back right after the shows so chances are, you would not even have to bother with the exhibit rentals transportation back and forth. You will have less accountability with it.
There are so many good reasons why you should call for professional help. When you think calling for their help is your best bet, do not hesitate to do so.
Article by Mark Delacruz of PopAndExhibits, who is a specialist in exhibit displays. For more information on trade show exhibits and displays and trade show rental, visit his site today.
Foolproof Plan To Achieve Success in Trade Exhibits
Every successful trade show exhibits had a well thought-out and strategic plan. Planning is indeed very important as it will be your blueprint to the realization of your goals. It will guide you through and help you stay on track. It would assist you in allocating your resources properly. Most of the time, you tend to spend for things that you do not really need just because some rental company convinced you that you have a need for it. But just how on earth you can make such plan? This article offers practical words of advice that will give you a hand in devising a foolproof, strategic one.
Write down specific goals. You cannot count on the idea that you already have your objectives fixed in your mind as there will be certainly lots on it as you do all the preparations. It is most likely that it will be buried and forgotten. So better you write it down in a piece of paper and put it somewhere you can always see. Make the written objectives specific like increased sales and more leads generated. When your aims are specific and clear, it would be easy for you to reach them. This is because you are clear on what are you doing and what you want to achieve.
Set reasonable budget. of course you cannot pull off a trade show if you will not spend a single penny. However, it would not be wise either to consume all your money just for it. Remember that its success is not dependent on how much money you are willing to shell out. Like other resources, you need to utilize it well. The process of setting up a reasonable budget starts from making an estimate cost of each department such as logistics and staff. Do not forget to make room for miscellaneous expenditures so that you can be sure that everything will be covered.
Come up with spectacular booths. Depending on your staffs skills, you may have to rely on a trade show booth rental. Theres really nothing wrong in going for it especially if you fell that it will really help you more in achieving your goals and so long as your budget allows it. Keep in mind that booths will play a big role in the success of the exhibit. If you want to use graphics, make sure that they effectively depict your sales message. Your display functions not just a decoration piece but something that will entice your target market to come to your booths.
Coach your employees. Your staff will be your men in the frontlines. They are the people who interact with the consumer all the time. They play a very important role in the realization of your objectives. You allow them to share with you the same desire to achieve your goals. In order to achieve this, you should invest in them through honing their skills. This will put you both in win-win situation. They can reinforce their proficiency and your chances in obtaining success will increase effectively. So finance their training.
Pay attention to logistics. Logistics is very important and it should be handled well. No matter where the venue of the show is, plan to get there quite early. You are not the attendee so you cannot be late. Time is of the essence and you must ensure that you will not fall behind the schedule. Make the necessary travel arrangements for your booths and employees. Also make sure that all the needed supplies are in your boxes a day before the exhibit. Have a backup plan so that in the event that your prior arrangements fail, you will not have a problem.
Make a follow-up on your leads. your efforts will not end after you have returned exhibit rentals. You need to make a follow-up on the leads that you have generated so that you can turn them into customers. It will be a good idea to prepare information packets beforehand that will be handed out at the end of the exhibit in order to sustain their interest in your products. You have to get hold of the leads, hot and cold.
Just having a foolproof plan is not enough. Proper execution is a must if you want to have successful trade show exhibits.
Article by Mark Delacruz of PopAndExhibits, who is a specialist in exhibit displays. For more information on trade show display and trade show exhibits, visit his site today.
Write down specific goals. You cannot count on the idea that you already have your objectives fixed in your mind as there will be certainly lots on it as you do all the preparations. It is most likely that it will be buried and forgotten. So better you write it down in a piece of paper and put it somewhere you can always see. Make the written objectives specific like increased sales and more leads generated. When your aims are specific and clear, it would be easy for you to reach them. This is because you are clear on what are you doing and what you want to achieve.
Set reasonable budget. of course you cannot pull off a trade show if you will not spend a single penny. However, it would not be wise either to consume all your money just for it. Remember that its success is not dependent on how much money you are willing to shell out. Like other resources, you need to utilize it well. The process of setting up a reasonable budget starts from making an estimate cost of each department such as logistics and staff. Do not forget to make room for miscellaneous expenditures so that you can be sure that everything will be covered.
Come up with spectacular booths. Depending on your staffs skills, you may have to rely on a trade show booth rental. Theres really nothing wrong in going for it especially if you fell that it will really help you more in achieving your goals and so long as your budget allows it. Keep in mind that booths will play a big role in the success of the exhibit. If you want to use graphics, make sure that they effectively depict your sales message. Your display functions not just a decoration piece but something that will entice your target market to come to your booths.
Coach your employees. Your staff will be your men in the frontlines. They are the people who interact with the consumer all the time. They play a very important role in the realization of your objectives. You allow them to share with you the same desire to achieve your goals. In order to achieve this, you should invest in them through honing their skills. This will put you both in win-win situation. They can reinforce their proficiency and your chances in obtaining success will increase effectively. So finance their training.
Pay attention to logistics. Logistics is very important and it should be handled well. No matter where the venue of the show is, plan to get there quite early. You are not the attendee so you cannot be late. Time is of the essence and you must ensure that you will not fall behind the schedule. Make the necessary travel arrangements for your booths and employees. Also make sure that all the needed supplies are in your boxes a day before the exhibit. Have a backup plan so that in the event that your prior arrangements fail, you will not have a problem.
Make a follow-up on your leads. your efforts will not end after you have returned exhibit rentals. You need to make a follow-up on the leads that you have generated so that you can turn them into customers. It will be a good idea to prepare information packets beforehand that will be handed out at the end of the exhibit in order to sustain their interest in your products. You have to get hold of the leads, hot and cold.
Just having a foolproof plan is not enough. Proper execution is a must if you want to have successful trade show exhibits.
Article by Mark Delacruz of PopAndExhibits, who is a specialist in exhibit displays. For more information on trade show display and trade show exhibits, visit his site today.
How To Choose Trade Show Booth Rental Company
With the changes that took place in the marketing world, trade show booth rental companies have sprung up like mushrooms. Not only that they have been marketing themselves but they offer services as well. This would help other companies to market the latters respective businesses. They take off some workloads from you at certain price. If you are willing to pay an extra, you better be sure of which rental firm you will deal with or you will be on the losing side. Here are the essential factors that you should consider.
Tenure the length of stay of the firm in the business indicates not just its strength. From this, you can draw inferences about them. Their tenure could signal important things that need to be looked upon such as the basis of such stability. They could have been continuously enjoying it not just because of their expertise but their good relationship as well with their customers. In order to make your enquiry more beneficial, obtain the views of its two clients; the internal ones which are their employees and the external which refers to their previous customers. This way, you would be able to get the two sides of the tale.
Expertise their expertise is very crucial factor in choosing which enterprise you should cast your lot in. It is in their level of know-how that you will have an idea how much they can help you or if they can do the job in the first place. This can assist you to streamline your options. You ought to go to the one who have more experience. Keep in mind though that those are most likely the ones who ask for higher rates so it would be wise to look in your budget first. Otherwise, you might be surprised that you would be maxed out budget-wise.
Support system If you want to rent a booth, the service the company would be needed till the trade show exhibits ends. This is why you should be very keen on how their support system works. Depending on the scope of the services that they will render, you may have to reach them every now and then. Delays and changes on plans are inevitable so they should be reliable. Otherwise, you will be left alone on your own, trying to figure out things by yourself and would still pay them the same amount you agreed on.
Available packages you also ought to know all the available packages that the rental enterprise offers you. Determine if there are other services that they include and their limitations as well. Ask yourself if it does suit your needs. Ensure that it will comply with your exhibiting requirements. It will be wise to ask if the firm if the packages are preset or if they would allow some modifications. The ones which allow customization may be your best bet. Always go for the firms which are flexible enough. This way, there will be more chances that your wishes will be accommodated.
Rates rates and the terms of payment are of paramount importance too. Your aim is to find a firm that will give you the best booths and service in the lowest possible price. Customization would call for extra payments and it is quite natural. What you should be particular with are the things stated in the terms and conditions. They may charge you with additional services they will render especially if they are not accountable with the reason for it. In addition, you must be clear with the firm regarding the terms of payment. When should you give the full payment?
Authenticity It is not surprising that exhibit rentals cost an almighty dollar. Make sure that you are only transacting with the firm that is authentic. Check with the proper authorities about their legitimacy so that you will not be hoaxed. This will require extra effort but it certainly pays off as in the unfortunate event that you will get into trouble with the rental enterprise, you would know where and how to reach them.
Go through these tips carefully. You will have higher chances of landing into a good trade show booth rental company. You can work with them and make your exhibit more successful.
Article by Mark Delacruz of PopAndExhibits, who is a specialist in exhibit displays. For more information on trade show display and display rental, visit his site today.
Tenure the length of stay of the firm in the business indicates not just its strength. From this, you can draw inferences about them. Their tenure could signal important things that need to be looked upon such as the basis of such stability. They could have been continuously enjoying it not just because of their expertise but their good relationship as well with their customers. In order to make your enquiry more beneficial, obtain the views of its two clients; the internal ones which are their employees and the external which refers to their previous customers. This way, you would be able to get the two sides of the tale.
Expertise their expertise is very crucial factor in choosing which enterprise you should cast your lot in. It is in their level of know-how that you will have an idea how much they can help you or if they can do the job in the first place. This can assist you to streamline your options. You ought to go to the one who have more experience. Keep in mind though that those are most likely the ones who ask for higher rates so it would be wise to look in your budget first. Otherwise, you might be surprised that you would be maxed out budget-wise.
Support system If you want to rent a booth, the service the company would be needed till the trade show exhibits ends. This is why you should be very keen on how their support system works. Depending on the scope of the services that they will render, you may have to reach them every now and then. Delays and changes on plans are inevitable so they should be reliable. Otherwise, you will be left alone on your own, trying to figure out things by yourself and would still pay them the same amount you agreed on.
Available packages you also ought to know all the available packages that the rental enterprise offers you. Determine if there are other services that they include and their limitations as well. Ask yourself if it does suit your needs. Ensure that it will comply with your exhibiting requirements. It will be wise to ask if the firm if the packages are preset or if they would allow some modifications. The ones which allow customization may be your best bet. Always go for the firms which are flexible enough. This way, there will be more chances that your wishes will be accommodated.
Rates rates and the terms of payment are of paramount importance too. Your aim is to find a firm that will give you the best booths and service in the lowest possible price. Customization would call for extra payments and it is quite natural. What you should be particular with are the things stated in the terms and conditions. They may charge you with additional services they will render especially if they are not accountable with the reason for it. In addition, you must be clear with the firm regarding the terms of payment. When should you give the full payment?
Authenticity It is not surprising that exhibit rentals cost an almighty dollar. Make sure that you are only transacting with the firm that is authentic. Check with the proper authorities about their legitimacy so that you will not be hoaxed. This will require extra effort but it certainly pays off as in the unfortunate event that you will get into trouble with the rental enterprise, you would know where and how to reach them.
Go through these tips carefully. You will have higher chances of landing into a good trade show booth rental company. You can work with them and make your exhibit more successful.
Article by Mark Delacruz of PopAndExhibits, who is a specialist in exhibit displays. For more information on trade show display and display rental, visit his site today.
Trade Show Exhibits Their Benefits
Trade show exhibits have been a popular medium that most businesses, regardless of the nature, use in order to reach their existing clients and generate new ones. While conducting an exhibit can cost you a fortune, nobody can argue that it is worth the risk provided that you pull it off well. It will provide you benefits that can give your business a boost for the time being. The benefits can also last longer depending on your actions. Below are more than a few of the advantages of conducting such an endeavor that will surely make your sales go upward.
Lead generation Smaller business benefit more in trade shows that feature other bigger firms as well as the former can generate more hot and cold leads. There are so many ways to convince people to pay your booth some of their attention. But it is quite difficult to draw large number of persons to the venue. Fortunately, they are already there at your disposal. It is most likely that the other booths customers can also be in your target market even if the nature of yours and their business is not the same so take advantage of the situation.
Strengthening your present customer base While it is important to widen your customer base by generating leads, it is also important to give your existing clients some of your time. Remember that even if they have bought your product once, it would not mean that they will make a purchase again. Maintaining constant relationship with them is very important. It pays to have long-term clients. An adage says that when you have done a customer wrong, hed tell it to ten other people, do him good and hell tell it to other five. Earning their loyalty pays as they can even recommend you to others.
Platform to launch new service or product Choosing whether to have a trade show booth rental or customized one done by your team is important as your display would matter. Exhibits are always a good means to launch a new service or product that you will offer. It will give you an opportunity to market your businesses to a wide range of audiences including your existing customers. You will need all the help you can get as you should not blow your chance up. Regardless of your decision, you would still spend some dime so you might as well maximize your money.
Company branding Participating in the trade shows will certainly give your customers the idea that you continue to be strong in your position. Your business and your products will be reiterated in their minds. It will certainly give them the assurance that they can put their trust in your business especially if you will pull off one spectacular presentation. In addition, you will have a look on the competition and gauge where you lie if you consider all the essential factors. Depending on your assessment, you can improve your marketing strategies in order to maintain your position or to go Up.
Speeding up your market research Market research is very integral part in generating sales continuously and trade shows are always effective in speeding up this endeavor. Through the event, you can gather feedbacks real-time. You can make an evaluation whether your new product had favorable response with the customers or it would need an improvement. You also will be able to know if your market has emerging needs that you should address at once. Hand out questionnaires or have pep talks with the consumers.
Promotion Most of the firms join in such shows primarily to promote their businesses and so displays would play a big role. You may utilize exhibit rentals or set up yourself your booth. You will not be the only one in the show as there are high possibilities that there will be other firms as well. Depending on the location also, there might be stalls that will have to fight with for the attention of your target market. While it is true that the importance of your products and services are paramount, you cannot ignore the aesthetic quality of your booth as it will be the one to be seen by people.
There can be a number of reasons why you should attend trade show exhibits. The benefits in the abovementioned list are just a few of them.
Article by Mark Delacruz of PopAndExhibits, who is a specialist in exhibit displays. For more information on trade show displays and trade show display rental, visit his site today.
Lead generation Smaller business benefit more in trade shows that feature other bigger firms as well as the former can generate more hot and cold leads. There are so many ways to convince people to pay your booth some of their attention. But it is quite difficult to draw large number of persons to the venue. Fortunately, they are already there at your disposal. It is most likely that the other booths customers can also be in your target market even if the nature of yours and their business is not the same so take advantage of the situation.
Strengthening your present customer base While it is important to widen your customer base by generating leads, it is also important to give your existing clients some of your time. Remember that even if they have bought your product once, it would not mean that they will make a purchase again. Maintaining constant relationship with them is very important. It pays to have long-term clients. An adage says that when you have done a customer wrong, hed tell it to ten other people, do him good and hell tell it to other five. Earning their loyalty pays as they can even recommend you to others.
Platform to launch new service or product Choosing whether to have a trade show booth rental or customized one done by your team is important as your display would matter. Exhibits are always a good means to launch a new service or product that you will offer. It will give you an opportunity to market your businesses to a wide range of audiences including your existing customers. You will need all the help you can get as you should not blow your chance up. Regardless of your decision, you would still spend some dime so you might as well maximize your money.
Company branding Participating in the trade shows will certainly give your customers the idea that you continue to be strong in your position. Your business and your products will be reiterated in their minds. It will certainly give them the assurance that they can put their trust in your business especially if you will pull off one spectacular presentation. In addition, you will have a look on the competition and gauge where you lie if you consider all the essential factors. Depending on your assessment, you can improve your marketing strategies in order to maintain your position or to go Up.
Speeding up your market research Market research is very integral part in generating sales continuously and trade shows are always effective in speeding up this endeavor. Through the event, you can gather feedbacks real-time. You can make an evaluation whether your new product had favorable response with the customers or it would need an improvement. You also will be able to know if your market has emerging needs that you should address at once. Hand out questionnaires or have pep talks with the consumers.
Promotion Most of the firms join in such shows primarily to promote their businesses and so displays would play a big role. You may utilize exhibit rentals or set up yourself your booth. You will not be the only one in the show as there are high possibilities that there will be other firms as well. Depending on the location also, there might be stalls that will have to fight with for the attention of your target market. While it is true that the importance of your products and services are paramount, you cannot ignore the aesthetic quality of your booth as it will be the one to be seen by people.
There can be a number of reasons why you should attend trade show exhibits. The benefits in the abovementioned list are just a few of them.
Article by Mark Delacruz of PopAndExhibits, who is a specialist in exhibit displays. For more information on trade show displays and trade show display rental, visit his site today.
Tips To Make Trade Show Exhibits Successful
Some companies hesitate in conducting trade show exhibits due to the fear of facing inevitable unfortunate events such as the immediate results of plummeting of economy. However, you dont allow such things to bring down your spirits. You always have a place in market. All you need is to pull it off well. You do not need a special card. A successful exhibit relies only on proper planning and its execution. This article will help you emerge as winner as you turn your leads to customers.
Make sure you hit the target market. While it is important that the groups of people in your target market are defined, it would not be enough. You need to know who are in their immediate circle especially if those individuals are the decision-makers. For example, if you are selling products for kids and teens, you cannot afford to ignore the parents. It is the parents who decide mostly what their kids would buy. If you want to conduct activities for kids in your booth to attract them, include the parents in it as well. This way, they can be persuaded as well to buy from you.
Inform your attendees ahead of time. promotion is very essential particularly when you are having a show. Your attendees must be informed ahead of time. Bear in mind that they have too much on their plate as well and you just cannot ask them to go especially if they have already booked an event on the same date. Create a buzz if you must. Months prior to your show, send out the word and remind them every now and then. Do not forget to get hold of your existing clients. Ask them to bring friends with them. Tell the people what good their attendance will do for them to make your invitation more convincing.
Ensure that your display would be interesting. Picture paints a thousand words and so does your booth. You must make sure that it will capture the attention of your market. Ask the service of trade show booth rental firms in case if your team cannot come up with a great display. Of course, its concept must be based on the nature of your business so that it will not be in conflict with your branding. It must be unique. There is every possibility that you will not be the only firm in the show unless it is yours so you need to exert efforts to be recognized in the sea of different booths.
Train your staff well. One of the biggest blunders that the companies commit is neglecting the development of the skills of their staffs. You must train your employees well. Remember that they only stand in frontlines, meeting your clients and lead. Your sales will shot up or decline, depending on how they handle the situations. They will not have enough time to convince the potential buyers to purchase a product. Therefore they will need the right skills and wisdom in handling the situations effectively and to make most of their time. Invest in your resources. Take all the steps to make your employees an asset in order to have positive returns.
Make a follow-up on your leads immediately. after the show, you should make a follow-up on your leads and existing consumers. Remember that not everyone will buy your product or avail of your services on the spot. Most people will take time to think about it especially if they are considering important factors such as their budget. Do not tarry that long though or you will lose their interest before you know it. Send them something that will not just remind them but to entice as well to make a purchase from you.
Handle the logistics well. the logistics should be handled greatly as the day of the show comes near and of course in the date of the exhibit. The best thing to do is to set a timetable of all the things that should be done. For instance, months before the show, you should already have found a location, made a deal with firms that will take care of your exhibit rentals and informed your target market.
Paying attention to the tips mentioned above will certainly pay off. Not only you will have wider customer base, you generate more sales as well. Trade show exhibits are popular tool for the success of your business.
Article by Mark Delacruz of PopAndExhibits, who is a specialist in exhibit displays. For more information on displays and exhibits and trade show display, visit his site today.
Make sure you hit the target market. While it is important that the groups of people in your target market are defined, it would not be enough. You need to know who are in their immediate circle especially if those individuals are the decision-makers. For example, if you are selling products for kids and teens, you cannot afford to ignore the parents. It is the parents who decide mostly what their kids would buy. If you want to conduct activities for kids in your booth to attract them, include the parents in it as well. This way, they can be persuaded as well to buy from you.
Inform your attendees ahead of time. promotion is very essential particularly when you are having a show. Your attendees must be informed ahead of time. Bear in mind that they have too much on their plate as well and you just cannot ask them to go especially if they have already booked an event on the same date. Create a buzz if you must. Months prior to your show, send out the word and remind them every now and then. Do not forget to get hold of your existing clients. Ask them to bring friends with them. Tell the people what good their attendance will do for them to make your invitation more convincing.
Ensure that your display would be interesting. Picture paints a thousand words and so does your booth. You must make sure that it will capture the attention of your market. Ask the service of trade show booth rental firms in case if your team cannot come up with a great display. Of course, its concept must be based on the nature of your business so that it will not be in conflict with your branding. It must be unique. There is every possibility that you will not be the only firm in the show unless it is yours so you need to exert efforts to be recognized in the sea of different booths.
Train your staff well. One of the biggest blunders that the companies commit is neglecting the development of the skills of their staffs. You must train your employees well. Remember that they only stand in frontlines, meeting your clients and lead. Your sales will shot up or decline, depending on how they handle the situations. They will not have enough time to convince the potential buyers to purchase a product. Therefore they will need the right skills and wisdom in handling the situations effectively and to make most of their time. Invest in your resources. Take all the steps to make your employees an asset in order to have positive returns.
Make a follow-up on your leads immediately. after the show, you should make a follow-up on your leads and existing consumers. Remember that not everyone will buy your product or avail of your services on the spot. Most people will take time to think about it especially if they are considering important factors such as their budget. Do not tarry that long though or you will lose their interest before you know it. Send them something that will not just remind them but to entice as well to make a purchase from you.
Handle the logistics well. the logistics should be handled greatly as the day of the show comes near and of course in the date of the exhibit. The best thing to do is to set a timetable of all the things that should be done. For instance, months before the show, you should already have found a location, made a deal with firms that will take care of your exhibit rentals and informed your target market.
Paying attention to the tips mentioned above will certainly pay off. Not only you will have wider customer base, you generate more sales as well. Trade show exhibits are popular tool for the success of your business.
Article by Mark Delacruz of PopAndExhibits, who is a specialist in exhibit displays. For more information on displays and exhibits and trade show display, visit his site today.
Sunday, October 23, 2011
Get To Know Everything About Trade Show Exhibits And Taste Success.
This kind of trade show exhibits will help reach a huge crowd .Within a span of two to three hours you will be able to attract a huge crowd. This is the time where you have to make a quick and correct decision like inviting the media people. It does not matter you are a neophyte or old hand at trade show exhibits, It is crucial to make a few marketing strategies this will definitely lead you to success.
What is the outline to exhibit a trade show?
Audience to be attracted?
How to pull up the new customer?
How to concentrate into sales?
Plenty of reasons are there where a company participates in the trade. These companies participate to launch a new product, introduce a breakthrough innovation, introduce changes to the company profile like a new acquisition or merger etc. are the variable types were the companies participate in the trade exhibits. Even the companies will participate only to sell the product. Trade exhibits will help you to the new customers in person; you will have a great chance of meeting a big crowd. This is the time were you have overcome all the hurdles. Meet the press get some mileage in the print and television media. When you are confident about the product, where the object for participation is fulfilled, Now you have to make sure that your trade show exhibits reflects your marketing strategies and this will certainly help you to achieve your goal.
Trade show will have various types of visitors. They have to interact with them. Many visitors will enter the trade show for time pass. It will be highly difficult to make them to get a product; you have to decide who is going to be the targeted audiences. To attract them you have to be well versed in the product and its working type. You should be able to give them clear picture of what you are trying to convey. If your team consists of experienced people you can certainly win. If you have people with the aggressive marketers without proper knowledge will not be success one. For example if you have decided to sell the software products you have to make sure that, couple of software engineers who can explain the product and its uses to fellow software engineers.
Apart from being able to interact with truly serious customers, they will also be able to distinguish between those who are serious and not and therefore not waste time. The best way to attract customers to your trade show booth rental is to make the booth as innovative and interesting as you possibly can. There are so many new display technologies that can be used to draw attention to your booth. These include laser displays, 3D visuals, a large interactive TV screen, holographic displays and more. This is where it is better to use a booth rental and order these items with a local supplier.
Getting to transport booth displays and getting them set up is a humungous challenge. Rather than buying one, you can opt for booth rental where the company which organizes the trade shows takes complete responsibility in having the booth set up for you as per your wish. Also, there is a possibility of getting overhanging designs which can help people locate your booth. They can be strung to a colored gobo lights and goes up and down thru a tension fabric. The frequent change of color can be very appealing to people and can be considered as an attractive option.
Expert advice can be availed from suppliers of exhibit rentals. At times you knowledge or information about a particular city can really help you nail down the show. One of the better ways thru which you can attract people is by giving free gifts. The gifts can be inexpensive as a stationery item or expensive chocolates. Regardless of the item you give as gifts, it is critical that you have your company name, logo, color and contact number on it so that it will help those to call anyone if any help or support needed or it can be used a forum to provide general feedback to the company.
You can see even before the trade show begins, you can easily identify potential customers such as other companies who could be interested in your products or services. You can alert them thru e-mails or pre-mailers that gives the receiver information about the trade show event such as timing and location, etc. The last strategy towards this point is to follow up on the leads generated which will result in potential sales.
For this, you need qualified personnel who will be able to identify viable client and weed out the ones who will not be interested in your products. First, they must get details of customers name and contact address. Then using simple spreadsheets, they can classify people based on good prospective customers, not so good and poor prospects. Now, use sales people to follow up on the first and second categories. A well-planned strategy can ensure you maximize your sales and get good return on your trade show investment.
Article by Mark Delacruz of PopAndExhibits, who is a specialist in exhibit displays. For more information on displays and exhibits and booth display rental, visit his site today.
What is the outline to exhibit a trade show?
Audience to be attracted?
How to pull up the new customer?
How to concentrate into sales?
Plenty of reasons are there where a company participates in the trade. These companies participate to launch a new product, introduce a breakthrough innovation, introduce changes to the company profile like a new acquisition or merger etc. are the variable types were the companies participate in the trade exhibits. Even the companies will participate only to sell the product. Trade exhibits will help you to the new customers in person; you will have a great chance of meeting a big crowd. This is the time were you have overcome all the hurdles. Meet the press get some mileage in the print and television media. When you are confident about the product, where the object for participation is fulfilled, Now you have to make sure that your trade show exhibits reflects your marketing strategies and this will certainly help you to achieve your goal.
Trade show will have various types of visitors. They have to interact with them. Many visitors will enter the trade show for time pass. It will be highly difficult to make them to get a product; you have to decide who is going to be the targeted audiences. To attract them you have to be well versed in the product and its working type. You should be able to give them clear picture of what you are trying to convey. If your team consists of experienced people you can certainly win. If you have people with the aggressive marketers without proper knowledge will not be success one. For example if you have decided to sell the software products you have to make sure that, couple of software engineers who can explain the product and its uses to fellow software engineers.
Apart from being able to interact with truly serious customers, they will also be able to distinguish between those who are serious and not and therefore not waste time. The best way to attract customers to your trade show booth rental is to make the booth as innovative and interesting as you possibly can. There are so many new display technologies that can be used to draw attention to your booth. These include laser displays, 3D visuals, a large interactive TV screen, holographic displays and more. This is where it is better to use a booth rental and order these items with a local supplier.
Getting to transport booth displays and getting them set up is a humungous challenge. Rather than buying one, you can opt for booth rental where the company which organizes the trade shows takes complete responsibility in having the booth set up for you as per your wish. Also, there is a possibility of getting overhanging designs which can help people locate your booth. They can be strung to a colored gobo lights and goes up and down thru a tension fabric. The frequent change of color can be very appealing to people and can be considered as an attractive option.
Expert advice can be availed from suppliers of exhibit rentals. At times you knowledge or information about a particular city can really help you nail down the show. One of the better ways thru which you can attract people is by giving free gifts. The gifts can be inexpensive as a stationery item or expensive chocolates. Regardless of the item you give as gifts, it is critical that you have your company name, logo, color and contact number on it so that it will help those to call anyone if any help or support needed or it can be used a forum to provide general feedback to the company.
You can see even before the trade show begins, you can easily identify potential customers such as other companies who could be interested in your products or services. You can alert them thru e-mails or pre-mailers that gives the receiver information about the trade show event such as timing and location, etc. The last strategy towards this point is to follow up on the leads generated which will result in potential sales.
For this, you need qualified personnel who will be able to identify viable client and weed out the ones who will not be interested in your products. First, they must get details of customers name and contact address. Then using simple spreadsheets, they can classify people based on good prospective customers, not so good and poor prospects. Now, use sales people to follow up on the first and second categories. A well-planned strategy can ensure you maximize your sales and get good return on your trade show investment.
Article by Mark Delacruz of PopAndExhibits, who is a specialist in exhibit displays. For more information on displays and exhibits and booth display rental, visit his site today.
One Of The Easiest Cost Effective Method of Marketing Is Trade Show Exhibit Rentals.
Trade shows are nothing but simple options thru which companies exhibit their own products and / or services. Trade shows can also include industry related items too. For instance, computer hardware exhibit will have companies which make this specific item participate in it. If it is a general home life trade show it can be used for accessing kitchen accessories, bathroom accessories, television, washing machines etc will be displayed. No matter what type of product, trade show exhibits are ideal ways of marketing your products.
An integral part of all trade shows apart from the trade show exhibits, is the booth. This is the place that is designated for each company where they can display their products, have games, competitions and such. Some marketing managers always have the dilemma if they should opt to buy or go with a trade show booth rental. There are many reasons why people choose to go with a rental rather than buying a trade show booth and the main reason is lack of capital. If a company takes part in one or two shows a year, it is a waste to invest in a new booth.
Buying a booth and the cost associated with it does not end only here. You have to also consider the costs surrounding it such as maintenance costs, storage costs, insurance costs, refurbishing costs, transportation costs and also disposal costs. Companies which are started recently may not consider buying it as a expenditure as they may have to take part in a few of them before gaining complete exposure to trade shows. This is the main reason why companies prefer to rent booths. Also, the space and size of the trade show booth is yet another reason for their belief.
If you buy a 10-foot booth and try to participate in a show on a venue which is smaller in size, you may end up not using your booth and renting them on that trade show. However, to avoid this situation, you might as well rent a booth depending on the size of the trade show exhibit. Also, international exhibitors cannot transport their trade show equipments to another country as that could be an expensive affair. Modular and custom exhibit rentals can come at a handy price than buying them.
What is more, there are so many different types of modular exhibit rentals available that you can choose different styles for each show instead of having a standard, mundane display each time. All in all, trade show booth rental always works out cheaper unless yours is a large multi-national company with unlimited marketing budget. Most cities where trade shows are hosted have exhibit rental companies where everything from A-Z to set-up a trade show booth is available. What is more, when you use the same rental company each time, you can get good discounts as a valued customer.
Trade show giveaways are a great way to promote a business and these can be simple or elaborate gifts depending on the budget. Some popular giveaways at trade shows include:
Gourmet food
Company products
Stationery
Fun gifts.
Get small colorful tins in the company colors and with the company logo printed prominently. Fill this with peppermints, candies, cookies, popcorn or other food that people will love to take. Company product samples also make good gifts besides showcasing the products themselves. Always have a contact number for people to provide a feedback.
Giving products as samples can be very good option for companies which makes food products. For instance, if the company is set out to make baby food, confectionery, then such items can be wrapped in small pack and given as giveaways to customers. Stationary company products such as pens, pencils, staplers etc can be given as free gifts to attract business. Fun giveaways such as balloons, toys etc can be given with the company logo printed on them to sell your company name amongst public.
While selecting the item as gifts for trade shows, always remember:
Cost
Appropriateness
Quality
Looks.
Do remember that your action should be in line with the budget allotted and try to get cost effective items that are obtained in bulk order so that you can avail a discount for the same. The product should not harm any thoughts, gender or racist in nature. It should be a gift which should attract all yet should not harm anyone. The gifts can have your company name embossed on it to get more attention. Giveaways such as diaries, pens can be registered in the minds of the people to get attached to your company product. Thus, get the right gifts to get more customers.
Article by Mark Delacruz of PopAndExhibits, who is a specialist in exhibit displays. For more information on trade show display and exhibit rental, visit his site today.
An integral part of all trade shows apart from the trade show exhibits, is the booth. This is the place that is designated for each company where they can display their products, have games, competitions and such. Some marketing managers always have the dilemma if they should opt to buy or go with a trade show booth rental. There are many reasons why people choose to go with a rental rather than buying a trade show booth and the main reason is lack of capital. If a company takes part in one or two shows a year, it is a waste to invest in a new booth.
Buying a booth and the cost associated with it does not end only here. You have to also consider the costs surrounding it such as maintenance costs, storage costs, insurance costs, refurbishing costs, transportation costs and also disposal costs. Companies which are started recently may not consider buying it as a expenditure as they may have to take part in a few of them before gaining complete exposure to trade shows. This is the main reason why companies prefer to rent booths. Also, the space and size of the trade show booth is yet another reason for their belief.
If you buy a 10-foot booth and try to participate in a show on a venue which is smaller in size, you may end up not using your booth and renting them on that trade show. However, to avoid this situation, you might as well rent a booth depending on the size of the trade show exhibit. Also, international exhibitors cannot transport their trade show equipments to another country as that could be an expensive affair. Modular and custom exhibit rentals can come at a handy price than buying them.
What is more, there are so many different types of modular exhibit rentals available that you can choose different styles for each show instead of having a standard, mundane display each time. All in all, trade show booth rental always works out cheaper unless yours is a large multi-national company with unlimited marketing budget. Most cities where trade shows are hosted have exhibit rental companies where everything from A-Z to set-up a trade show booth is available. What is more, when you use the same rental company each time, you can get good discounts as a valued customer.
Trade show giveaways are a great way to promote a business and these can be simple or elaborate gifts depending on the budget. Some popular giveaways at trade shows include:
Gourmet food
Company products
Stationery
Fun gifts.
Get small colorful tins in the company colors and with the company logo printed prominently. Fill this with peppermints, candies, cookies, popcorn or other food that people will love to take. Company product samples also make good gifts besides showcasing the products themselves. Always have a contact number for people to provide a feedback.
Giving products as samples can be very good option for companies which makes food products. For instance, if the company is set out to make baby food, confectionery, then such items can be wrapped in small pack and given as giveaways to customers. Stationary company products such as pens, pencils, staplers etc can be given as free gifts to attract business. Fun giveaways such as balloons, toys etc can be given with the company logo printed on them to sell your company name amongst public.
While selecting the item as gifts for trade shows, always remember:
Cost
Appropriateness
Quality
Looks.
Do remember that your action should be in line with the budget allotted and try to get cost effective items that are obtained in bulk order so that you can avail a discount for the same. The product should not harm any thoughts, gender or racist in nature. It should be a gift which should attract all yet should not harm anyone. The gifts can have your company name embossed on it to get more attention. Giveaways such as diaries, pens can be registered in the minds of the people to get attached to your company product. Thus, get the right gifts to get more customers.
Article by Mark Delacruz of PopAndExhibits, who is a specialist in exhibit displays. For more information on trade show display and exhibit rental, visit his site today.
Trained Personnel Play A pivotal Role In Carrying The Message In Trade Show Exhibits.
An integral part of all presentations at trade show exhibits is the personnel who represent the company. These people will be the face of the company and will carry the marketing message and philosophy of a company. Potential customers who visit the trade show booth must feel comfortable talking to these personnel. Indifferent and arrogant staff will put off people and they will just walk off. So, here are tips to train staff who can manage a booth effectively.
Goals
Message
Image
Role play
Promotions
Staff meeting
Rewards.
First identify the right staff that can be trained to man trade show booths. Educate them about goals of your company for the trade show. Increasing visibility, launch of a new product, making sales, generating leads or establishing contacts all these require different marketing strategies. Use different trade shows to promote different messages. Rather than try and sell all the goals of a company each time, focus on a couple of messages for each show.
Then train your staff on how to highlight these messages to clients. Explain to your staff the kind of image of the company you want them to put forth. Walk them through video presentations and tell them how to explain products on display and how to use brochures and other pamphlets to increase sales. Staff should take on the role of friendly, enthusiastic people who are respectful of their customers and willing to listen to them patiently. The trade show booth rental must be an inviting place where people enjoy spending a few minutes.
You can use different types of promotions to attract people to your trade show booth rental. You can give free gifts, conduct small contests, quizzes or video presentations to engage customers. Just listening to long sales talk can be boring for people. Some interactive demos can interest them to spend more time. The goal is to ensure people visit and spend time at a booth, for the longer they spend, great are the chances of it being converted into a sale.
Whether you have your own booth or trade show booth exhibit rentals, make your familiar with the booth, exhibits and the exhibition hall itself. Once you have decided to participate in a trade show, visit the venue as early as possible, try, and book the most prominent location. The day before the show commences, conduct a meeting with all staff, talk them through the presentation. Explain them how to use the exhibits and draw customers to your booth. Employees who are walked through a typical booth scenario will be able to perform better.
Never leave the booth unmanned during the entire time the trade show is open. Staff must take staggered breaks, so that someone is at the booth at all times. As CEO it is your duty to visit the trade show exhibit a few times and see how your staff are doing and plan new strategies if you find it essential. At the end of each trade show, entertain them to an evening out. This will allow your staff to feel appreciated and also to strengthen the bond.
As already mentioned, the way to attract customers to your exhibit rentals is by not just giving sales talks but having games with prizes and free gifts. Fun games with assured gifts will draw customers for human psychology is such that they enjoy getting free stuff however small. A quiz about the company's products is a good way to make sales. Have a banner with a few salient points mentioned and once people have read it, draw them over to a table to answer a quiz. Give gifts based on the number of questions answered.
Even someone who has not answered any question can be given a small gift. In this way, you will get people to read about your product. Free gifts like cookies, candies, notepads, pens and such with the company logo printed along with contact details is always a great attraction at trade shows. So, find new and innovative ways to attract clients and increase company sales.
Article by Mark Delacruz of PopAndExhibits, who is a specialist in exhibit displays. For more information on trade show exhibits and trade show display, visit his site today.
Goals
Message
Image
Role play
Promotions
Staff meeting
Rewards.
First identify the right staff that can be trained to man trade show booths. Educate them about goals of your company for the trade show. Increasing visibility, launch of a new product, making sales, generating leads or establishing contacts all these require different marketing strategies. Use different trade shows to promote different messages. Rather than try and sell all the goals of a company each time, focus on a couple of messages for each show.
Then train your staff on how to highlight these messages to clients. Explain to your staff the kind of image of the company you want them to put forth. Walk them through video presentations and tell them how to explain products on display and how to use brochures and other pamphlets to increase sales. Staff should take on the role of friendly, enthusiastic people who are respectful of their customers and willing to listen to them patiently. The trade show booth rental must be an inviting place where people enjoy spending a few minutes.
You can use different types of promotions to attract people to your trade show booth rental. You can give free gifts, conduct small contests, quizzes or video presentations to engage customers. Just listening to long sales talk can be boring for people. Some interactive demos can interest them to spend more time. The goal is to ensure people visit and spend time at a booth, for the longer they spend, great are the chances of it being converted into a sale.
Whether you have your own booth or trade show booth exhibit rentals, make your familiar with the booth, exhibits and the exhibition hall itself. Once you have decided to participate in a trade show, visit the venue as early as possible, try, and book the most prominent location. The day before the show commences, conduct a meeting with all staff, talk them through the presentation. Explain them how to use the exhibits and draw customers to your booth. Employees who are walked through a typical booth scenario will be able to perform better.
Never leave the booth unmanned during the entire time the trade show is open. Staff must take staggered breaks, so that someone is at the booth at all times. As CEO it is your duty to visit the trade show exhibit a few times and see how your staff are doing and plan new strategies if you find it essential. At the end of each trade show, entertain them to an evening out. This will allow your staff to feel appreciated and also to strengthen the bond.
As already mentioned, the way to attract customers to your exhibit rentals is by not just giving sales talks but having games with prizes and free gifts. Fun games with assured gifts will draw customers for human psychology is such that they enjoy getting free stuff however small. A quiz about the company's products is a good way to make sales. Have a banner with a few salient points mentioned and once people have read it, draw them over to a table to answer a quiz. Give gifts based on the number of questions answered.
Even someone who has not answered any question can be given a small gift. In this way, you will get people to read about your product. Free gifts like cookies, candies, notepads, pens and such with the company logo printed along with contact details is always a great attraction at trade shows. So, find new and innovative ways to attract clients and increase company sales.
Article by Mark Delacruz of PopAndExhibits, who is a specialist in exhibit displays. For more information on trade show exhibits and trade show display, visit his site today.
Trade Show Exhibit Rentals Helps Companies Establish Their Brand
Newly established companies that wish to launch their products quickly can achieve this goal by participating in trade show exhibits. This is a forum for established companies to keep themselves in the forefront of their competition and also launch new products. Trade show exhibits showcase the products and services of businesses and helps them to make direct contact with new customers. Instead of waiting for customers to read or see advertisements and then contact them, trade shows are places where people come directly to see new products and perhaps even to make a purchase.
You must also aware of the fact that trade shows are places where you will face off against your fiercest rivals. So, you must make sure you draw attention to your display. After all, trade show exhibits are forms of advertisements and to stand out in the crowd, your exhibit must be unique. Statistics reveal the fact that the visitors will spend only an average of three seconds before a booth and walk off. So you must make sure that your exhibit will catch the attention of the visitors.
So, here are some trade show ideas that will possibly take you ahead of your competition. You exhibit must display professionalism, look interesting enough to engage the attention of customers and showcase the products or services your company deals in. So, have these tips for booth ideas:
Presentation
Company logo
Aesthetic display of products
Visual presentations
Personnel
Organize space
Stationary
Brochures
Lighting
You must cover the table presentations in your booth with excellent quality cloth that looks official and attractive. You need to display your company logo prominently on banners and various places. The products must be displayed on the table so aesthetically. The display must be uncluttered with larger products displayed at the back and smaller ones in front. You must deploy personnel in your booth who have excellent marketing professionalism.
The personnel should engage in pleasant conversation with visitors, speak about your products in a simple language and collect contact information from them. Your booth should never be unmanned. The staff must always be courteous, however irritating a visitor maybe. Confrontation with customers is not good. So make sure your personnel have enough patience to hear and answer all queries in a knowledgeable manner.
If the trade show booth rental you have is large, then you can always have a small conference table set up where meetings with customers can take place. If on the other hand, the space is small, organize it such that displays can be seen and yet people can walk around comfortably without bumping into each other. Stationery, dustbins, water coolers must be kept for peoples convenience. Plenty of brochures, pamphlets or booklets about products on display must be kept to distribute to customers. Very often, people who visit trade shows will not take a decision to buy a product at once but want to watch a demo and decide later. Product literature will help them in this decision making process.
Even if you get trade show booth rental, make sure that you have your own lighting if you cannot hire it. It will enable them to see all corners of the booth display easily. Trade show booth rental sometimes work out cheaper than owning your own booth, maintaining, storing and transporting it all over the country. Whether you rent or have you own really depends on how many trade shows you attend each year and also your marketing budget.
If you decide to go with trade show booth rental rather than purchasing a booth, most big cities have established booth rental companies. In fact, there is an entire industry that is established on all trade show requirements. Here, you can get different sizes and types of booths, exhibit rentals that are manufactured from vinyl, plastic, fabric, acrylic and such. The choice of your booth rental must depend on your own budget and the display area you are allotted at the exhibition center. Low cost, excellent booth displays are available, so scout the market and get the right one.
Article by Mark Delacruz of PopAndExhibits, who is a specialist in exhibit displays. For more information on displays and exhibits and display rental, visit his site today.
You must also aware of the fact that trade shows are places where you will face off against your fiercest rivals. So, you must make sure you draw attention to your display. After all, trade show exhibits are forms of advertisements and to stand out in the crowd, your exhibit must be unique. Statistics reveal the fact that the visitors will spend only an average of three seconds before a booth and walk off. So you must make sure that your exhibit will catch the attention of the visitors.
So, here are some trade show ideas that will possibly take you ahead of your competition. You exhibit must display professionalism, look interesting enough to engage the attention of customers and showcase the products or services your company deals in. So, have these tips for booth ideas:
Presentation
Company logo
Aesthetic display of products
Visual presentations
Personnel
Organize space
Stationary
Brochures
Lighting
You must cover the table presentations in your booth with excellent quality cloth that looks official and attractive. You need to display your company logo prominently on banners and various places. The products must be displayed on the table so aesthetically. The display must be uncluttered with larger products displayed at the back and smaller ones in front. You must deploy personnel in your booth who have excellent marketing professionalism.
The personnel should engage in pleasant conversation with visitors, speak about your products in a simple language and collect contact information from them. Your booth should never be unmanned. The staff must always be courteous, however irritating a visitor maybe. Confrontation with customers is not good. So make sure your personnel have enough patience to hear and answer all queries in a knowledgeable manner.
If the trade show booth rental you have is large, then you can always have a small conference table set up where meetings with customers can take place. If on the other hand, the space is small, organize it such that displays can be seen and yet people can walk around comfortably without bumping into each other. Stationery, dustbins, water coolers must be kept for peoples convenience. Plenty of brochures, pamphlets or booklets about products on display must be kept to distribute to customers. Very often, people who visit trade shows will not take a decision to buy a product at once but want to watch a demo and decide later. Product literature will help them in this decision making process.
Even if you get trade show booth rental, make sure that you have your own lighting if you cannot hire it. It will enable them to see all corners of the booth display easily. Trade show booth rental sometimes work out cheaper than owning your own booth, maintaining, storing and transporting it all over the country. Whether you rent or have you own really depends on how many trade shows you attend each year and also your marketing budget.
If you decide to go with trade show booth rental rather than purchasing a booth, most big cities have established booth rental companies. In fact, there is an entire industry that is established on all trade show requirements. Here, you can get different sizes and types of booths, exhibit rentals that are manufactured from vinyl, plastic, fabric, acrylic and such. The choice of your booth rental must depend on your own budget and the display area you are allotted at the exhibition center. Low cost, excellent booth displays are available, so scout the market and get the right one.
Article by Mark Delacruz of PopAndExhibits, who is a specialist in exhibit displays. For more information on displays and exhibits and display rental, visit his site today.
How To Minimize Costs Of Trade Show Exhibits While Maximizing Returns
A trade show provides a great opportunity for a company to highlight it new products and to reach more customers in a short space of time. This is undoubtedly one of the best ways to reach a larger audience, check out the competition and introduce the media also to the products and services of a company. A favorable write up in the newspapers or in television news channels about your exhibits is great publicity for your company.
Creating trade show exhibits on a budget is not that easy for all companies having a specific marketing budget. Hence, a smart marketing manager will try to minimize expenditure on trade show exhibits while trying to maximize returns. So, here are some tips that can help improve returns:
Have smaller scale exhibits
Know when to invest on new booths
Give a classic makeover
Have banners at prominent places
Spend wisely.
Trade show booths are expensive to buy. It is better to get smaller size booths if it serves the purpose. Keep in view the products you want to display and how many people are expected to visit the booth at the same time. A small booth is okay if the people will keep moving continuously. If you are going for a trade show for the first time, go for an 8-foot booth that will have enough space. If you are planning to have occasional trade shows, then go for trade show booth rental. This will help you save money from buying and storing a booth.
Most big cities where a trade show is held regularly have trade show booth rental companies and you can get all your supplies from them. If on the other hand you already own a booth, then you must know when to replace it and buy the latest model that will bring notice to your trade show exhibit. A great mistake that people make is putting off buying a booth. This is a bad idea for nothing looks works or speaks poorly of a company and its image than a booth that is dilapidated and falling apart.
Investing in a booth takes a lot of money, so go with a design that is classic and will not get out dated within a year and needs to be replaced. Make sure the booth you buy or rent will echo the image of your company. Another option to investing in expensive booths is to go with large banner stands. When designed well and displayed 3 or more at a time in a neat alignment, this can make a good trade show exhibit. What is more, banners are cheap to make, easy to transport and store when not in use. What is more, banners can be re-done every year to give a new look to your displays.
Finally, always keep your budget in mind and spend wisely. Make a list of trade show exhibit items you need and get only essential items. Make sure you buy trade show exhibit items that you really need and not ones that will wear out soon. For this, it is better to buy from reputed companies even if you pay a little more. For then you will know that you will get quality products that will last long.
There are so many types of trade show booths that are available. You need to know about in order to make the right choice. Pop-up exhibit rentals will make your presence felt at a trade show. These pop-up exhibits come in unique 3D designs and you can have different features incorporated like lighted displays, musical set up etc. These displays are easy to store, transport and set up, for they are foldable units.
Table exhibit rentals are perfect for smaller trade show halls where space is a constraint. They are well designed, look great on a table and are cheap to rent. Table displays are often used along with a full scale display when there is enough space. Modular exhibit rentals are the most popular ones. They come in sections which can be rearranged each time to bring a new look. They are easy to take down, set up, transport and store. The choice of exhibit rentals really depends on the type of products on display and the marketing budget.
Article by Mark Delacruz of PopAndExhibits, who is a specialist in exhibit displays. For more information on displays and exhibits and trade show booth rentals, visit his site today.
Creating trade show exhibits on a budget is not that easy for all companies having a specific marketing budget. Hence, a smart marketing manager will try to minimize expenditure on trade show exhibits while trying to maximize returns. So, here are some tips that can help improve returns:
Have smaller scale exhibits
Know when to invest on new booths
Give a classic makeover
Have banners at prominent places
Spend wisely.
Trade show booths are expensive to buy. It is better to get smaller size booths if it serves the purpose. Keep in view the products you want to display and how many people are expected to visit the booth at the same time. A small booth is okay if the people will keep moving continuously. If you are going for a trade show for the first time, go for an 8-foot booth that will have enough space. If you are planning to have occasional trade shows, then go for trade show booth rental. This will help you save money from buying and storing a booth.
Most big cities where a trade show is held regularly have trade show booth rental companies and you can get all your supplies from them. If on the other hand you already own a booth, then you must know when to replace it and buy the latest model that will bring notice to your trade show exhibit. A great mistake that people make is putting off buying a booth. This is a bad idea for nothing looks works or speaks poorly of a company and its image than a booth that is dilapidated and falling apart.
Investing in a booth takes a lot of money, so go with a design that is classic and will not get out dated within a year and needs to be replaced. Make sure the booth you buy or rent will echo the image of your company. Another option to investing in expensive booths is to go with large banner stands. When designed well and displayed 3 or more at a time in a neat alignment, this can make a good trade show exhibit. What is more, banners are cheap to make, easy to transport and store when not in use. What is more, banners can be re-done every year to give a new look to your displays.
Finally, always keep your budget in mind and spend wisely. Make a list of trade show exhibit items you need and get only essential items. Make sure you buy trade show exhibit items that you really need and not ones that will wear out soon. For this, it is better to buy from reputed companies even if you pay a little more. For then you will know that you will get quality products that will last long.
There are so many types of trade show booths that are available. You need to know about in order to make the right choice. Pop-up exhibit rentals will make your presence felt at a trade show. These pop-up exhibits come in unique 3D designs and you can have different features incorporated like lighted displays, musical set up etc. These displays are easy to store, transport and set up, for they are foldable units.
Table exhibit rentals are perfect for smaller trade show halls where space is a constraint. They are well designed, look great on a table and are cheap to rent. Table displays are often used along with a full scale display when there is enough space. Modular exhibit rentals are the most popular ones. They come in sections which can be rearranged each time to bring a new look. They are easy to take down, set up, transport and store. The choice of exhibit rentals really depends on the type of products on display and the marketing budget.
Article by Mark Delacruz of PopAndExhibits, who is a specialist in exhibit displays. For more information on displays and exhibits and trade show booth rentals, visit his site today.
Wednesday, October 5, 2011
To Make A Mark Use The Expertise Of The Trade Show Booth Rental Companies.
When you think of trade shows, do you often think that they are meant for only big companies and you are too small to get into one of those? Not really. If you think and apply yourself in the right spirit you can always reach wherever you want to. By participating in trade shows, there is a lot to gain from it. They can offer:-
Trade show can be very beneficial for even small business.
The trade show exhibits helps people get in to the booths of trade shows.
First let us understand the type of trade shows that are available. First there is a type of open to the public depending on the nature of the product. If your product is generally made to the generally public then the product can participate in such a trade show. One must also know that if the product is kept in a booth that is designed for the rich, then the low income people may not even step in and similarly if the booth is designed otherwise, the high end income people may not participate. Thus, it is important to have the balance in getting all sections of people.
The other type of trade show is industry specific. It is open only to people from the specific industry and to the press. If your products are industry related, not of interest to the public, you should opt for such shows only. Participation in such industry-related trade shows has quite a few advantages. Firstly, you will be able to display your product in front of more people and thus can have a scope for improving your customer base. More than that, you can be aware of all the developments that are taking place within the industry and thus can streamline your products accordingly.
As informed earlier, trade show exhibits are very important. If you cannot understand the usage of it, you need to. They are the ones that are used in various trade shows for putting up different products. They are printed in softer and harder substances. Softer ones are usually made of vinyl or fabric and the harder ones are made of plastic or acrylic. The harder ones are not the favorites amongst people. The purpose of having trade show exhibit is simply to make use of them as a point of reference for people to get into the booth so that they can be heard about the product.
It is important to know that the exhibits are primarily used for drawing attention and hence the color and designs should be changed constantly depending on the intended target. Based on the audience you are intending to attract and the type of product, the design and color should change accordingly. Larger companies do own their exhibit, however if you are entering in it for the first time, it is better to get trade show booth rental help.
It is true that for those attending the trade show on regular basis outright purchases may turn out far cheaper. However, it also involves storage of those properties, transportation to and from the site as well as installation and dismantling. Of course, these are not any issue for the bigger establishments who take part in such shows regularly; they have the entire infrastructure ready. If you are indeed a small fry as you claim to be, renting is a better option.
If you rent, you can enjoy certain benefits. First of all, renting is certainly cheaper option compared with the option of buying them. Also, if you are unsure whether you would be able to scope it out and participate, then making an investment is not an ideal choice. Exhibit rentals do give you the same with costing less. Also, they allow you to make changes to every trade show you participate which is important as you would have to change depending on the product and target audience.
Also you need to remember that storage is not a problem as you do not own them. If you give this as turnkey basis, exhibit rentals will give you material, designing your booth, transportation of materials, installation, dismantling them etc., will be done by them. Also you will get the expertise from them with no additional money paid to them. This could be a very big advantage especially if you are doing it the first time. Get to speak to them first in understanding what is involved in it and then do what is needed to boost your business. This is for all and not only for people who can afford it.
Article by Mark Delacruz of PopAndExhibits, who is a specialist in exhibit displays. For more information on displays and exhibits and exhibit rentals, visit his site today.
Trade show can be very beneficial for even small business.
The trade show exhibits helps people get in to the booths of trade shows.
First let us understand the type of trade shows that are available. First there is a type of open to the public depending on the nature of the product. If your product is generally made to the generally public then the product can participate in such a trade show. One must also know that if the product is kept in a booth that is designed for the rich, then the low income people may not even step in and similarly if the booth is designed otherwise, the high end income people may not participate. Thus, it is important to have the balance in getting all sections of people.
The other type of trade show is industry specific. It is open only to people from the specific industry and to the press. If your products are industry related, not of interest to the public, you should opt for such shows only. Participation in such industry-related trade shows has quite a few advantages. Firstly, you will be able to display your product in front of more people and thus can have a scope for improving your customer base. More than that, you can be aware of all the developments that are taking place within the industry and thus can streamline your products accordingly.
As informed earlier, trade show exhibits are very important. If you cannot understand the usage of it, you need to. They are the ones that are used in various trade shows for putting up different products. They are printed in softer and harder substances. Softer ones are usually made of vinyl or fabric and the harder ones are made of plastic or acrylic. The harder ones are not the favorites amongst people. The purpose of having trade show exhibit is simply to make use of them as a point of reference for people to get into the booth so that they can be heard about the product.
It is important to know that the exhibits are primarily used for drawing attention and hence the color and designs should be changed constantly depending on the intended target. Based on the audience you are intending to attract and the type of product, the design and color should change accordingly. Larger companies do own their exhibit, however if you are entering in it for the first time, it is better to get trade show booth rental help.
It is true that for those attending the trade show on regular basis outright purchases may turn out far cheaper. However, it also involves storage of those properties, transportation to and from the site as well as installation and dismantling. Of course, these are not any issue for the bigger establishments who take part in such shows regularly; they have the entire infrastructure ready. If you are indeed a small fry as you claim to be, renting is a better option.
If you rent, you can enjoy certain benefits. First of all, renting is certainly cheaper option compared with the option of buying them. Also, if you are unsure whether you would be able to scope it out and participate, then making an investment is not an ideal choice. Exhibit rentals do give you the same with costing less. Also, they allow you to make changes to every trade show you participate which is important as you would have to change depending on the product and target audience.
Also you need to remember that storage is not a problem as you do not own them. If you give this as turnkey basis, exhibit rentals will give you material, designing your booth, transportation of materials, installation, dismantling them etc., will be done by them. Also you will get the expertise from them with no additional money paid to them. This could be a very big advantage especially if you are doing it the first time. Get to speak to them first in understanding what is involved in it and then do what is needed to boost your business. This is for all and not only for people who can afford it.
Article by Mark Delacruz of PopAndExhibits, who is a specialist in exhibit displays. For more information on displays and exhibits and exhibit rentals, visit his site today.
Only Way To Make People Enter Your Exhibits Is To Have Bright and Beautiful Trade Show Exhibits.
Exhibits and Trade shows goes hand in hand. If you are looking for an option to move the crowd towards your point of sale or booth, then trade show exhibit is the ideal choice for you. Let us get to know the various trade show exhibits that are available in detail.
Tabletop exhibits They are very simple and easy to operate. Metal frames and graphic panels are attached to it and can be folded or retracted easily. Very effective and very easy to fold after use as well.
Table covers These table covers come with printable designs which can be used for displaying your product in a large exhibit as well.
Pipe and Drape They are created with a base plate upon which the metals posts are affixed vertically as cross beams. The cross beams are typically used to display the fabric.
Pop-Up Exhibits The graphic panels are attached to the flexible spring loaded rollers. The display can be pulled up when needed and tied to the back to the roller for ease of use.
Banner Stand These gets fixed to the frame on which the graphic is attached.
Panel and Frame System These are framed with aluminum extortions which are made with number of different styles and designs. They can be used for all type of trade shows. They can be fixed only by a on-sight labor and removed by them; so you may need expert help here.
There are two other exhibits known as modular exhibits and custom exhibits. Modular exhibit is a combination between pop-up display and a panel and frame system. To know this completely, you may be safe to say that this can be used under an instance where standardized units or dimensions are used; however they do offer flexibility and variety to the user. Though there are number of limitations on this type, they do offer lot of benefits.
Custom exhibit type do not have any such constraints. All are designed and structured to meet the needs of a specific customer. They often consist of hard wall panels to provide adequate space for additional exhibits or activities. Although there are other trade show booth rental services given on rent, larger companies generally like to have their own pieces.
If you own your trade-show exhibit they are comparatively cheaper than getting them for rent. They have their own set of advantages. First of all you need to have enough space to store them. Moving them from one location to another is also another issue especially in the case of modular or custom exhibits. One must give pad wrapping and take recourse to exhibit crates, skids and dollies for transportation of these structures.
Those who participate in frequent trade shows might find transporting them and storing them as tough proposition. For such people, renting could be the ideal choice. These days, you can get all types of custom designed types of exhibits for your needs and hence you have to evaluate each option before going for outright purchase. Once you buy it, it then becomes your responsibility. If you rent it, then it becomes the renting company's responsibility to transport it to the location of your choice.
Also, they do come in packages such as setting up and removing them once used is included in the renting agreement. This could be a great relief to the exhibitor. Exhibit rentals basically work on turnkey basis. As they are trained to set up and remove them on time with efficiency, they usually charge less and offer discounts too.
However, it is always wiser to have basic idea about different styles of configuration as well as different types of trade show exhibits available today. We have already talked about the later. Let us now talk a little about different types configurations. The Linear or In-Line booths are the simplest of them all. The exhibits are set in a line on either side or at the back. They are suitable for smaller booths.
For larger booths, we have Peninsular, Split Island and Island exhibits. Where the exhibits are arranged in a U-shape using the three side of the booth, the arrangement is called Peninsular Configuration or even Peninsular Exhibits. When two Peninsular Booth shares a common back wall with another Peninsular Booth, it is called Split Island Booth. On the other hand, if the booth is exposed to aisles on all four sides it is called Island Booth. Whatever configuration you choose, you must not overcrowd you booth. Contrarily, you must leave any space for your customers to move about comfortably; otherwise, they will not stop to listen to the sale pitches.
Article by Mark Delacruz of PopAndExhibits, who is a specialist in exhibit displays. For more information on trade show display and display rental, visit his site today.
Tabletop exhibits They are very simple and easy to operate. Metal frames and graphic panels are attached to it and can be folded or retracted easily. Very effective and very easy to fold after use as well.
Table covers These table covers come with printable designs which can be used for displaying your product in a large exhibit as well.
Pipe and Drape They are created with a base plate upon which the metals posts are affixed vertically as cross beams. The cross beams are typically used to display the fabric.
Pop-Up Exhibits The graphic panels are attached to the flexible spring loaded rollers. The display can be pulled up when needed and tied to the back to the roller for ease of use.
Banner Stand These gets fixed to the frame on which the graphic is attached.
Panel and Frame System These are framed with aluminum extortions which are made with number of different styles and designs. They can be used for all type of trade shows. They can be fixed only by a on-sight labor and removed by them; so you may need expert help here.
There are two other exhibits known as modular exhibits and custom exhibits. Modular exhibit is a combination between pop-up display and a panel and frame system. To know this completely, you may be safe to say that this can be used under an instance where standardized units or dimensions are used; however they do offer flexibility and variety to the user. Though there are number of limitations on this type, they do offer lot of benefits.
Custom exhibit type do not have any such constraints. All are designed and structured to meet the needs of a specific customer. They often consist of hard wall panels to provide adequate space for additional exhibits or activities. Although there are other trade show booth rental services given on rent, larger companies generally like to have their own pieces.
If you own your trade-show exhibit they are comparatively cheaper than getting them for rent. They have their own set of advantages. First of all you need to have enough space to store them. Moving them from one location to another is also another issue especially in the case of modular or custom exhibits. One must give pad wrapping and take recourse to exhibit crates, skids and dollies for transportation of these structures.
Those who participate in frequent trade shows might find transporting them and storing them as tough proposition. For such people, renting could be the ideal choice. These days, you can get all types of custom designed types of exhibits for your needs and hence you have to evaluate each option before going for outright purchase. Once you buy it, it then becomes your responsibility. If you rent it, then it becomes the renting company's responsibility to transport it to the location of your choice.
Also, they do come in packages such as setting up and removing them once used is included in the renting agreement. This could be a great relief to the exhibitor. Exhibit rentals basically work on turnkey basis. As they are trained to set up and remove them on time with efficiency, they usually charge less and offer discounts too.
However, it is always wiser to have basic idea about different styles of configuration as well as different types of trade show exhibits available today. We have already talked about the later. Let us now talk a little about different types configurations. The Linear or In-Line booths are the simplest of them all. The exhibits are set in a line on either side or at the back. They are suitable for smaller booths.
For larger booths, we have Peninsular, Split Island and Island exhibits. Where the exhibits are arranged in a U-shape using the three side of the booth, the arrangement is called Peninsular Configuration or even Peninsular Exhibits. When two Peninsular Booth shares a common back wall with another Peninsular Booth, it is called Split Island Booth. On the other hand, if the booth is exposed to aisles on all four sides it is called Island Booth. Whatever configuration you choose, you must not overcrowd you booth. Contrarily, you must leave any space for your customers to move about comfortably; otherwise, they will not stop to listen to the sale pitches.
Article by Mark Delacruz of PopAndExhibits, who is a specialist in exhibit displays. For more information on trade show display and display rental, visit his site today.
Trade Show Booth Rental Companies Can Give You A Better Output At Cost That You Can Afford
If you are new in the market and want to establish yourself quickly, taking part in trade shows can help you to reach your goal very quickly. Established business houses too can use such shows to retain their market share or to launch new products. Actually, such shows give the business houses an opportunity to establish direct contact with their present or prospective customers and to receive direct feedback from them. This enables the companies to formulate their market strategy more confidently and develop products accordingly.
However, this will be possible only if you can draw the attention of your customers. It is up to you to draw their attention, not vice-a-verse. Unless you can keep them engaged, they will spend just three seconds in front of your booth and then walk away. If you choose trade show exhibits with care, they can help you do just that. Therefore, you should be a little careful while choosing them.
When you choose the exhibits, remember that:
They should have bold images and catch phrases displayed prominently on them.
Such images and phrases should be able to draw the attention of the attendees and lure them inside the booth so that the sales personnel have a chance to deliver their share of sales pitches and hand out brochures.
The exhibits can vary in size, cost and complexity, but they must be designed to visually represent your specific interest.
What are trade show exhibits? these are actually graphics printed on variety of materials such as fabric, vinyl, plastics or acrylics; they can also come in various styles such as tabletop displays, table or throw covers, pop-up displays, banner stands, pipe and drapes, pipe and frame system etc. Then again, there are modular displays that use the entire space for the display of your products. You choice should ideally depend upon your need, but sometimes budget is a constraint. In such a case, instead of buying every thing out right, you can try for exhibit rentals.
Yes, trade show exhibits are available on rent as well. However, before we go into that let us talk a little about the booth spaces because your choice should depend also on that. A typical booth is 10X10 in dimension; but if you want larger space, you can hire them in multiple of that. In other words, you can rent two booths side by side and get a space that is 20X10; four booths can get you a space 20X20 and so on. Now, it is natural that a 20X20 booth will require different type of display system than a 10X10 booth will. That is why many companies demand custom trade show exhibits to fulfill their requirement.
Today, an entire industry has grown up around the design and the sale of trade show exhibits. There companies are of two categories. Some are direct sellers, while others are trade show booth rental companies, who provide everything on rent. Some have big showrooms in big cities while others operate only through the internet. While most exhibits are available through shops and internet, the custom-built trade show exhibits are generally sold or rented out only through shops.
The custom exhibits are fabricated from a variety of materials. The design of the booth and needs of the exhibitor: these are the two main decisive factors here. These exhibits often incorporate hard wall panels to separate spaces and to create rooms. Often, stages, workstations and different types of display components have to be incorporated in the design. Big companies usually make outright purchases; but as already mentioned, they are also available on rent.
Once upon a time, the trade show display business was dominated by the notion of owning one's display properties, but not anymore. The exhibit rentals allow a variety of designs. Since the same exhibits are used again and again, with a little modification or up gradation, they cost much less. However, such rented exhibits will require an on-site labor, but most exhibit rentals include them in the package itself. If you are here for the first time, offer the job to any reliable rental company on the turnkey basis. If you are not sure who to contact, talk to the trade show organizers.
Article by Mark Delacruz of PopAndExhibits, who is a specialist in exhibit displays. For more information on displays and exhibits and trade show booth rental, visit his site today.
However, this will be possible only if you can draw the attention of your customers. It is up to you to draw their attention, not vice-a-verse. Unless you can keep them engaged, they will spend just three seconds in front of your booth and then walk away. If you choose trade show exhibits with care, they can help you do just that. Therefore, you should be a little careful while choosing them.
When you choose the exhibits, remember that:
They should have bold images and catch phrases displayed prominently on them.
Such images and phrases should be able to draw the attention of the attendees and lure them inside the booth so that the sales personnel have a chance to deliver their share of sales pitches and hand out brochures.
The exhibits can vary in size, cost and complexity, but they must be designed to visually represent your specific interest.
What are trade show exhibits? these are actually graphics printed on variety of materials such as fabric, vinyl, plastics or acrylics; they can also come in various styles such as tabletop displays, table or throw covers, pop-up displays, banner stands, pipe and drapes, pipe and frame system etc. Then again, there are modular displays that use the entire space for the display of your products. You choice should ideally depend upon your need, but sometimes budget is a constraint. In such a case, instead of buying every thing out right, you can try for exhibit rentals.
Yes, trade show exhibits are available on rent as well. However, before we go into that let us talk a little about the booth spaces because your choice should depend also on that. A typical booth is 10X10 in dimension; but if you want larger space, you can hire them in multiple of that. In other words, you can rent two booths side by side and get a space that is 20X10; four booths can get you a space 20X20 and so on. Now, it is natural that a 20X20 booth will require different type of display system than a 10X10 booth will. That is why many companies demand custom trade show exhibits to fulfill their requirement.
Today, an entire industry has grown up around the design and the sale of trade show exhibits. There companies are of two categories. Some are direct sellers, while others are trade show booth rental companies, who provide everything on rent. Some have big showrooms in big cities while others operate only through the internet. While most exhibits are available through shops and internet, the custom-built trade show exhibits are generally sold or rented out only through shops.
The custom exhibits are fabricated from a variety of materials. The design of the booth and needs of the exhibitor: these are the two main decisive factors here. These exhibits often incorporate hard wall panels to separate spaces and to create rooms. Often, stages, workstations and different types of display components have to be incorporated in the design. Big companies usually make outright purchases; but as already mentioned, they are also available on rent.
Once upon a time, the trade show display business was dominated by the notion of owning one's display properties, but not anymore. The exhibit rentals allow a variety of designs. Since the same exhibits are used again and again, with a little modification or up gradation, they cost much less. However, such rented exhibits will require an on-site labor, but most exhibit rentals include them in the package itself. If you are here for the first time, offer the job to any reliable rental company on the turnkey basis. If you are not sure who to contact, talk to the trade show organizers.
Article by Mark Delacruz of PopAndExhibits, who is a specialist in exhibit displays. For more information on displays and exhibits and trade show booth rental, visit his site today.
Trade Show Booth Rental Companies Can Help You to Achieve Grand Effect At Reason Cost
It is true that you can improve your sales and increase your market share if you participate in a trade show; but, you can get much better results if you have the right kind of trade show exhibits. In fact, you may not even see any sale during the actual tenure of the show; but you can certainly see the positive results of it after sometime. Here are some of the reasons why a business house takes part in such a show:
To increase direct sales
To create impression about the product so that overall sale can improve
To launch a new product
To make the customers aware of recently launched or about to be launched product
To clear any misconception they may have about any product
Therefore, more than direct sales, it is the interaction between you and your customers that will huge impact on your trade. With this kind of interaction, you can have their reactions first hand. Moreover, if you can impress them, they may buy your product right there and even if they do not do that, they are sure to remember you when the time comes.
Unfortunately, impressing an individual in a trade show is not easy. Experts say that you will have to do that within three seconds or he will be gone. Indeed, very few visit trade show with the intention of examining each product. They stop to enquire only if something catches their eyes and they find it interesting. As a seller it is up to you to make your stall look attractive and your products interesting. Proper trade show exhibits helps you to just that.
Anything and everything that can be used to fill up a temporary stall in the fair ground can be can be called a trade show exhibit. The organizers generally let out empty space to the participators to allow them to furnish and design the space according to their wish. Sometimes, they even provide some basic fixtures such as tables and the rest should be provided by the participating companies.
Most companies while setting up stalls at trade fairs use their own graphics printed on a wide variety of substances such as fabric, vinyl, acrylic and plastic. Such exhibits can be used extensively and repeatedly. If you plan to take part in such shows regularly, you can make outright purchase. However, this trend is changing very fast. Today, we have trade show booth rental companies, who not only rent out the exhibits, but also can provide you the whole set up at a very reasonable rate. They are cheap, convenient and also offer their expertise. Hence most companies opt for them.
Indeed, for the trade show booth rental companies, it is their business to provide the right kind of displays and well-established companies have been doing that for ages. Consequently, they have developed an expertise that you and I can never have. Even newer companies can do a better job than you can because experts who have earlier been working elsewhere generally operate these companies. Therefore, if you are thinking of taking part in a trade show, consider the rental companies first.
Most rental companies work on turnkey basis and naturally charge fees for the expertise and their services. Contact such exhibit rentals for a quote and then decide what you should do. If you cannot afford that, hire selected objects. Today you can have every type or quality of trade show exhibits on rent and so it no matter whether you want high-end products or affordable ones; you can easily hire them at your price for a perfect display.
Yet, renting may be an expensive affair, because purchasing the property involves one-time cost while renting involves repeated payment for the same piece of exhibit. However, the advantage you have is, you have no headaches to endure. Most exhibit rentals have stock properties that they rent out to the exhibitor in a standard configuration, or a modified version. Anyway, the rentals use the stock to provide a basic structure for the exhibitor and then augment them with custom graphic and other displays. They also provide the on-site labor to install or dismantle the booth. You just choose the design and then walk in with your products. The exhibit rentals take care of everything else.
Article by Mark Delacruz of PopAndExhibits, who is a specialist in exhibit displays. For more information on trade show displays and exhibit rental, visit his site today.
To increase direct sales
To create impression about the product so that overall sale can improve
To launch a new product
To make the customers aware of recently launched or about to be launched product
To clear any misconception they may have about any product
Therefore, more than direct sales, it is the interaction between you and your customers that will huge impact on your trade. With this kind of interaction, you can have their reactions first hand. Moreover, if you can impress them, they may buy your product right there and even if they do not do that, they are sure to remember you when the time comes.
Unfortunately, impressing an individual in a trade show is not easy. Experts say that you will have to do that within three seconds or he will be gone. Indeed, very few visit trade show with the intention of examining each product. They stop to enquire only if something catches their eyes and they find it interesting. As a seller it is up to you to make your stall look attractive and your products interesting. Proper trade show exhibits helps you to just that.
Anything and everything that can be used to fill up a temporary stall in the fair ground can be can be called a trade show exhibit. The organizers generally let out empty space to the participators to allow them to furnish and design the space according to their wish. Sometimes, they even provide some basic fixtures such as tables and the rest should be provided by the participating companies.
Most companies while setting up stalls at trade fairs use their own graphics printed on a wide variety of substances such as fabric, vinyl, acrylic and plastic. Such exhibits can be used extensively and repeatedly. If you plan to take part in such shows regularly, you can make outright purchase. However, this trend is changing very fast. Today, we have trade show booth rental companies, who not only rent out the exhibits, but also can provide you the whole set up at a very reasonable rate. They are cheap, convenient and also offer their expertise. Hence most companies opt for them.
Indeed, for the trade show booth rental companies, it is their business to provide the right kind of displays and well-established companies have been doing that for ages. Consequently, they have developed an expertise that you and I can never have. Even newer companies can do a better job than you can because experts who have earlier been working elsewhere generally operate these companies. Therefore, if you are thinking of taking part in a trade show, consider the rental companies first.
Most rental companies work on turnkey basis and naturally charge fees for the expertise and their services. Contact such exhibit rentals for a quote and then decide what you should do. If you cannot afford that, hire selected objects. Today you can have every type or quality of trade show exhibits on rent and so it no matter whether you want high-end products or affordable ones; you can easily hire them at your price for a perfect display.
Yet, renting may be an expensive affair, because purchasing the property involves one-time cost while renting involves repeated payment for the same piece of exhibit. However, the advantage you have is, you have no headaches to endure. Most exhibit rentals have stock properties that they rent out to the exhibitor in a standard configuration, or a modified version. Anyway, the rentals use the stock to provide a basic structure for the exhibitor and then augment them with custom graphic and other displays. They also provide the on-site labor to install or dismantle the booth. You just choose the design and then walk in with your products. The exhibit rentals take care of everything else.
Article by Mark Delacruz of PopAndExhibits, who is a specialist in exhibit displays. For more information on trade show displays and exhibit rental, visit his site today.
Trade Show Booth Rental Companies Offer You Products On Hire And Expert Advice As Well
Organizing trade shows to allow the customers to know about different products and boost their sales is not a new phenomenon. However, earlier the emphasis was more on the products than on the booths. But, later, it was felt that where the infrastructure was better, booths were larger, airier and more attractive, the sales too were higher. The organizers after much deliberation came to the following conclusion:
Better infrastructure, good and attractive ambience bring larger crowds which in turn translates into better sales. Many people step into the booths just out of curiosity and then stay back without making an enquiry or purchase.
Cleverly designed trade show exhibits offer better viewing and hence better sales.
That is what the organizers thought! However, let us look at it from the point of view of the participating companies. Good trade show exhibits may bring in more viewers, but they do not come cheap; it is not surprising that they often dither about the whole concept will it actually be profitable for them?
If you too have the such doubts in your mind, let me assure you, many companies take part in these trade shows every year not only in their own city but elsewhere too. If they don't get any advantages out of these, why do they take risks. Still you are not convinced, just attend one on experimental basis. Don't buy the exhibits; simply observe the trade show booth rental companies that provide all types of booths and exhibits on hire.
In fact, some companies prefer going for rental booths to outright purchase. Though buying the products may turn out to be cheaper in the end, but it also requires proper storage space, transportation and work force for installations and dismantling. Moreover, the situation may require you to set up a different type of booths from the one you actually have; rental gives the option to choose according to your need.
Most of the companies buy some basic staff and hire the rest while setting up stalls in different trade shows. Some trade show booth rentals hire out individual objects, while others prefer to work on turnkey basis, The later one costs more, but they obviously do a better job as they have the expertise, which you don't have. That is why if you have adequate financial resources, you can offer them the job on turnkey basis and observe how thy work. Later on you can try on your on.
Today in every field, we have experts taking up jobs from the non-professionals and providing better output. Even among these skilled and proficient people we have some focusing on some aspects only. Naturally the whole output is far better if we leave the entire work to them; but that will cost more. Therefore, before you actually start searching for the exhibit rentals look at your financial capabilities as well as your goal.
First you decide what should be displayed in your booth; also decide the size of the booth you want. Most of all, decide how much you can really afford to spend on trade shows and exhibits without feeling the pinch. A properly organized trade show is the best sales instrument you can have; it works better than newspaper or TV advertisements. However, if you choose the trade show correctly, you can allow your potential customer to attract towards your show.
That takes us to the next point; you must choose the tradeshow carefully. In other words, the trade show must be compatible to your targeted audience. If the trade show has been organized with a specific industry in mind and you do not belong to that, it is better to stay away from it. However, sometimes a small presence in such an event may draw the customers attention more. You see, those coming to sample cars may find your fitness products interesting or your insurance products useful. That is just a possibility. Some may advise you to avoid new trade show, but if they are organized in a locale suitable for your target customers, there is no reason why you should do that. In short, treat each case individually and that is the only rule you should follow.
Article by Mark Delacruz of PopAndExhibits, who is a specialist in exhibit displays. For more information on trade show exhibits and displays and trade show booth rental, visit his site today.
Better infrastructure, good and attractive ambience bring larger crowds which in turn translates into better sales. Many people step into the booths just out of curiosity and then stay back without making an enquiry or purchase.
Cleverly designed trade show exhibits offer better viewing and hence better sales.
That is what the organizers thought! However, let us look at it from the point of view of the participating companies. Good trade show exhibits may bring in more viewers, but they do not come cheap; it is not surprising that they often dither about the whole concept will it actually be profitable for them?
If you too have the such doubts in your mind, let me assure you, many companies take part in these trade shows every year not only in their own city but elsewhere too. If they don't get any advantages out of these, why do they take risks. Still you are not convinced, just attend one on experimental basis. Don't buy the exhibits; simply observe the trade show booth rental companies that provide all types of booths and exhibits on hire.
In fact, some companies prefer going for rental booths to outright purchase. Though buying the products may turn out to be cheaper in the end, but it also requires proper storage space, transportation and work force for installations and dismantling. Moreover, the situation may require you to set up a different type of booths from the one you actually have; rental gives the option to choose according to your need.
Most of the companies buy some basic staff and hire the rest while setting up stalls in different trade shows. Some trade show booth rentals hire out individual objects, while others prefer to work on turnkey basis, The later one costs more, but they obviously do a better job as they have the expertise, which you don't have. That is why if you have adequate financial resources, you can offer them the job on turnkey basis and observe how thy work. Later on you can try on your on.
Today in every field, we have experts taking up jobs from the non-professionals and providing better output. Even among these skilled and proficient people we have some focusing on some aspects only. Naturally the whole output is far better if we leave the entire work to them; but that will cost more. Therefore, before you actually start searching for the exhibit rentals look at your financial capabilities as well as your goal.
First you decide what should be displayed in your booth; also decide the size of the booth you want. Most of all, decide how much you can really afford to spend on trade shows and exhibits without feeling the pinch. A properly organized trade show is the best sales instrument you can have; it works better than newspaper or TV advertisements. However, if you choose the trade show correctly, you can allow your potential customer to attract towards your show.
That takes us to the next point; you must choose the tradeshow carefully. In other words, the trade show must be compatible to your targeted audience. If the trade show has been organized with a specific industry in mind and you do not belong to that, it is better to stay away from it. However, sometimes a small presence in such an event may draw the customers attention more. You see, those coming to sample cars may find your fitness products interesting or your insurance products useful. That is just a possibility. Some may advise you to avoid new trade show, but if they are organized in a locale suitable for your target customers, there is no reason why you should do that. In short, treat each case individually and that is the only rule you should follow.
Article by Mark Delacruz of PopAndExhibits, who is a specialist in exhibit displays. For more information on trade show exhibits and displays and trade show booth rental, visit his site today.
Thursday, September 8, 2011
Get Tips For Innovative And Interesting Themes For Trade Show Exhibits
A trade show is a place where a companys profile can soar or it can be a waste of time and resources. It all depends on how trade show exhibits and booths are decorated and organized. An ordinary trade show exhibit is a recipe for disaster since these are places where at a time even 300-400 companies can showcase their products and services. If companies want the maximum foot traffic to their booth, they must go all out to attract customers in any way possible.
Before going for the exhibits at a trade show, companies think about the size, type and design of booths. Some companies go with their own portable booths while others opt for a trade show booth rental. Portable booths are simple to set up and can be done up attractively and come in three types:
Modular displays
Self-supporting display booth
Kiosk
The first is a basic booth and is the most flexible one. It consists of interrelated modular displays that can be kept on a table. It can be arranged to create different effects.
The advantage of the modular units is that they can be added or removed based on the size of the trade show booth space that will vary from venue to venue. Since it can be easily transported, set up and removed, it is easy to take from one city to another. It can also be used on top of a table and hence more visible to the public. It is the least expensive of portable booths and new businesses with not much of an expo budget can opt for this initially. It is not as impressive as other types of booth displays and must be used only if price is a constraint.
The self-supporting display booth is more attractive. It is usually a pre-fabricated pop-up model and takes slightly more time to set-up and remove. Companies who dont want to transport these around can rent these booths from local event managers. These booths are ideal where there is lot of booth space to set-up and still have enough space for other displays, presentations, contests and so on.
Kiosk-style booths are the most expensive but give the best visual impact too. Many established companies feel that the extra cost is worth it as aggressive marketing and exclusive designs are possible with these. After all, a trade show is to make ones presence felt and hence the kiosk-style booth is ideal choice many companies although it is more difficult to put up and remove as against the other two types of portable booths. If company directors plan to buy their own portable booths, it is better to go with an established manufacturer to get the reliable one and that comes with its own carry case.
Once you have decided on the type of booth, think of the trade show exhibits. To attract the customers, companies can:
Arrange Live demonstrations
Have interesting Giveaways
Conduct Contests
Provide Edibles
Live demonstrations attract the customers to a trade show exhibit to a great extent. This let the customers see how the product is used in real life. If the product is too large to give a live demonstration at a venue, you can use computer to give a presentation.
A traditional way of attracting people to exhibit rentals is through giveaways. People always prefer a promotional product to freebies. So it gives greater publicity to the product. You can even have different giveaways all promoting your company and product and give them according to the age group of the booth visitors. A popular trade show contest is the prize wheel that can be customized to a companys requirements.
Visitors enjoy turning the wheel and winning a prize and the noise and crowd that it generates will ensure your booth is a popular spot at the show. Giving snacks to visitors is also a popular way to attract them. Simple and fun food like cookies, candies or a drink is always popular at these venues especially if kids tag along. Above all ensure the personnel manning the booth are sociable, welcoming and interesting people who can engage the attention of the visitors.
Article by Mark Delacruz of PopAndExhibits, who is a specialist in exhibit displays. For more information on trade show displays and trade show exhibit rental, visit his site today.
Before going for the exhibits at a trade show, companies think about the size, type and design of booths. Some companies go with their own portable booths while others opt for a trade show booth rental. Portable booths are simple to set up and can be done up attractively and come in three types:
Modular displays
Self-supporting display booth
Kiosk
The first is a basic booth and is the most flexible one. It consists of interrelated modular displays that can be kept on a table. It can be arranged to create different effects.
The advantage of the modular units is that they can be added or removed based on the size of the trade show booth space that will vary from venue to venue. Since it can be easily transported, set up and removed, it is easy to take from one city to another. It can also be used on top of a table and hence more visible to the public. It is the least expensive of portable booths and new businesses with not much of an expo budget can opt for this initially. It is not as impressive as other types of booth displays and must be used only if price is a constraint.
The self-supporting display booth is more attractive. It is usually a pre-fabricated pop-up model and takes slightly more time to set-up and remove. Companies who dont want to transport these around can rent these booths from local event managers. These booths are ideal where there is lot of booth space to set-up and still have enough space for other displays, presentations, contests and so on.
Kiosk-style booths are the most expensive but give the best visual impact too. Many established companies feel that the extra cost is worth it as aggressive marketing and exclusive designs are possible with these. After all, a trade show is to make ones presence felt and hence the kiosk-style booth is ideal choice many companies although it is more difficult to put up and remove as against the other two types of portable booths. If company directors plan to buy their own portable booths, it is better to go with an established manufacturer to get the reliable one and that comes with its own carry case.
Once you have decided on the type of booth, think of the trade show exhibits. To attract the customers, companies can:
Arrange Live demonstrations
Have interesting Giveaways
Conduct Contests
Provide Edibles
Live demonstrations attract the customers to a trade show exhibit to a great extent. This let the customers see how the product is used in real life. If the product is too large to give a live demonstration at a venue, you can use computer to give a presentation.
A traditional way of attracting people to exhibit rentals is through giveaways. People always prefer a promotional product to freebies. So it gives greater publicity to the product. You can even have different giveaways all promoting your company and product and give them according to the age group of the booth visitors. A popular trade show contest is the prize wheel that can be customized to a companys requirements.
Visitors enjoy turning the wheel and winning a prize and the noise and crowd that it generates will ensure your booth is a popular spot at the show. Giving snacks to visitors is also a popular way to attract them. Simple and fun food like cookies, candies or a drink is always popular at these venues especially if kids tag along. Above all ensure the personnel manning the booth are sociable, welcoming and interesting people who can engage the attention of the visitors.
Article by Mark Delacruz of PopAndExhibits, who is a specialist in exhibit displays. For more information on trade show displays and trade show exhibit rental, visit his site today.
Trade Show Exhibit Rentals Can Be Efficient And Economic Options
Several companies try to have an expo budget that includes hotel rooms, travel cost, cost of shipping, cost of purchasing trade show exhibits and other miscellaneous expenses. Very often, if company directors decide on attending several trade shows in different cities, the cost can go high. Yet this can also be considered an investment in the future of the company. But most companies try to cut costs wherever possible. One option they consider is to rent, lease or purchase exhibit rentals.
Trade show exhibit rentals are a great way to minimize the cost and maximize exposure at all trade shows. Use trade show exhibit rentals after considering some key factors:
Number of trade shows the company want to participate in
Size of the venue
Shipping costs
Storage and handling costs
Going for rentals or purchasing own platform depends on the number of trade shows your company plans to participate in. If they plan for a large number of expos, then buying a display platform is cheaper option than going for a rental one.
On the other hand, if they plan to attend just a select trade shows a year, they can go in for exhibit rentals. These help you to save money and also save platform storage and maintenance costs and many other attendant hassles. These platforms can be quite large, finding the ideal storage place is difficult, and permanent storage options can work out quite expensive. Another reason to opt for going with a trade show booth rental company as against buying your own platform is the size of trade show venues. No two venues are the same some can be large with a lot of floor space and others cramped.
In such cases, it is not easy for a company to buy and store multiple sizes of platforms. Opting for a trade show booth rental company is a better, more sensible and cheaper option. Most exhibit rental companies have different sizes, shapes and designs of display platforms and choosing the best suited one is not that difficult for company personnel. First visit the venue along with a representative from the rental company, try and book a spot in the most ideal location, discuss with the rental company representative as to which booth style and size will suit the space and then rent that particular platform.
If you want to have your own exhibit platform it is an expensive exercise. You have to bear additional shipping costs, handling costs at airports, storage costs at the trade show venue etc., Otherwise, if you use a permanent rental company, they will handle all these. On the other hand, you can choose to go with display rental companies at different cities where the expo is being held. This is a better idea as it will eliminate all transport costs. For established companies it may not necessary to take part in many trade shows. However, there are times when any company will need to make its presence felt. One such occasion is when they are launching a new product or service. Trade show is a great place to attract consumers and seeing a product in person can be a great way to convince them to buy rather than reading about it in a magazine advertisement.
An attractive booth made from panels or frames is easy to set up and dismantle. An eye-catching booth is necessary so that people will choose to visit it over many other booths. After all, a trade show venue is a place where many companies that produce similar products e.g. televisions display their wares. The more interesting or unique the booth decoration and exhibits, the more likely it is that visitors will head to this booth. The more the foot traffic, the more likely is it that it will translate to future sales.
A high quality trade show booth exhibit always delivers. This is one fact. Another critical factor is the personnel manning the booth. They should be knowledgeable and friendly as they are the interface between the business and visitors. The visitors will form a favorable or negative opinion about the company and its products based on the reception they receive at the booth. So, consider all these factors when you plan to participate in a trade show.
Article by Mark Delacruz of PopAndExhibits, who is a specialist in exhibit displays. For more information on trade show display and trade show rentals, visit his site today.
Trade show exhibit rentals are a great way to minimize the cost and maximize exposure at all trade shows. Use trade show exhibit rentals after considering some key factors:
Number of trade shows the company want to participate in
Size of the venue
Shipping costs
Storage and handling costs
Going for rentals or purchasing own platform depends on the number of trade shows your company plans to participate in. If they plan for a large number of expos, then buying a display platform is cheaper option than going for a rental one.
On the other hand, if they plan to attend just a select trade shows a year, they can go in for exhibit rentals. These help you to save money and also save platform storage and maintenance costs and many other attendant hassles. These platforms can be quite large, finding the ideal storage place is difficult, and permanent storage options can work out quite expensive. Another reason to opt for going with a trade show booth rental company as against buying your own platform is the size of trade show venues. No two venues are the same some can be large with a lot of floor space and others cramped.
In such cases, it is not easy for a company to buy and store multiple sizes of platforms. Opting for a trade show booth rental company is a better, more sensible and cheaper option. Most exhibit rental companies have different sizes, shapes and designs of display platforms and choosing the best suited one is not that difficult for company personnel. First visit the venue along with a representative from the rental company, try and book a spot in the most ideal location, discuss with the rental company representative as to which booth style and size will suit the space and then rent that particular platform.
If you want to have your own exhibit platform it is an expensive exercise. You have to bear additional shipping costs, handling costs at airports, storage costs at the trade show venue etc., Otherwise, if you use a permanent rental company, they will handle all these. On the other hand, you can choose to go with display rental companies at different cities where the expo is being held. This is a better idea as it will eliminate all transport costs. For established companies it may not necessary to take part in many trade shows. However, there are times when any company will need to make its presence felt. One such occasion is when they are launching a new product or service. Trade show is a great place to attract consumers and seeing a product in person can be a great way to convince them to buy rather than reading about it in a magazine advertisement.
An attractive booth made from panels or frames is easy to set up and dismantle. An eye-catching booth is necessary so that people will choose to visit it over many other booths. After all, a trade show venue is a place where many companies that produce similar products e.g. televisions display their wares. The more interesting or unique the booth decoration and exhibits, the more likely it is that visitors will head to this booth. The more the foot traffic, the more likely is it that it will translate to future sales.
A high quality trade show booth exhibit always delivers. This is one fact. Another critical factor is the personnel manning the booth. They should be knowledgeable and friendly as they are the interface between the business and visitors. The visitors will form a favorable or negative opinion about the company and its products based on the reception they receive at the booth. So, consider all these factors when you plan to participate in a trade show.
Article by Mark Delacruz of PopAndExhibits, who is a specialist in exhibit displays. For more information on trade show display and trade show rentals, visit his site today.
Subscribe to:
Posts (Atom)