Freebies are good motivators for people who attend trade show exhibits. Naturally, this will cost you a little more. But if you will take some risks and play well, you would see that you havent made a better investment. This is not to suggest that you rely on handing out freebies alone. Of course, there are other important factors to look into as well such as marketing strategy. Nevertheless, you cannot just hand over free items to everyone who attends or you will spend more than you have to. This article offers you a few guidelines and a few ideas on what to give to your prospective clients
Freebies Should Be Useful Many companies offer gifts; however, most of these gifts land up inside the waste bin soon enough. Make sure this does not happen to your gifts too; unless the customers have them in front of their eyes for some time at least, there is no pint in spending money on them. That is why you should take care to select something your visitors can use if not everyday, at least often enough. Remember that the gifts need not be something grand or expensive; if selected carefully, smaller items can do the trick as well.
Ensure to have the companys name engraved on it. the name of your company must be engraved or imprinted on your freebies. This is because such items also serve other purposes. For instance, it can introduce your product to other people in the future without you having to spend a dime. Suppose you gave a pen to an exhibit attendee and that persons officemate borrowed it, chances are the officemate will ask about you. Also, it will help the recipients to recall you every time they are seeing that item.
Different Gifts For Different Categories Of Customers Freebies are not free for you; they do cost quite a lot and so you must make sure you get proper return from the investment. Secondly, not every gift will be suitable for every customer. For example, a customer, who is sure to buy a high-end product, will not think much of a use-and-throw ballpoint pen. He needs to be offered something more substantial. Contrarily, a casual visitor to your booth cannot be offered something very expensive. That is why it is wise to choose different types of gifts for different categories of customers. Therefore, as you look for the right kind of trade show booth rental, also look for different categories of gifts.
A Few Ideas
Below are few ideas on what you can give without having to spend all your resources. Remember though that they should be compatible to the nature of your business if you want a better brand recall.
Pens and/or highlighters Pens make good gifts. They are not only useful, but also come in different price range and so you can buy them for different categories of customers. What is more, they require very little storage space. You see, because of the cost factor, most people hire small exhibit rentals and so space is eternally a problem. Pens take very little space and so they are often the most sought after gifts. You can also consider highlighters because of the same reason. However, the later will be useful only for avid readers or the academics; so be careful.
Custom Coffee Mugs Coffee mugs too make attractive as well as useful gifts. However, they will naturally be little more expensive than ballpoint pens or highlighters. On the pro side, these are more conspicuous and so if you have your name imprinted on them, they will make better mementoes than pens.
Flashlights torches can come very handy. It is being placed in a strategic position at home as it is one of the essential items in a household so whenever it will be needed, you can count on the high possibility that your company will be remembered by the persons you will give them to. Additionally, it isnt only night time that it can be used but whenever one has to crawl in the dark.
T-shirts These too are highly appreciated as gifts. However, if you want to make any impression, you must have quality products and that will naturally increase the price. Therefore, think of its financial viabilities before you start distributing it on mass scale. Indeed, good T-shirts with your name stylishly imprinted may make nice gifts, but such gifts should be reserved for few only.
Notepads However, if you do not want to spend so much and yet want to make an impression, a notepad with your name imprinted on it can be a grand idea. As printing notepads is relatively cheaper, they make useful yet cost effective gifts.
Article by Mark Delacruz of PopAndExhibits, who is a specialist in exhibit displays. For more information on trade show exhibit and trade show displays, visit his site today.
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