There is no doubt that exhibit rentals are economic alternatives as purchasing and owning a booth would come with several more charges. Its advantages are wonderful as it doesnt start and end from financial reasons. For one, it can also give you numerous options and more free time to spend on other things that you have to attend to. However, it isnt that as good as it seems to be as there are also a few pitfalls that you should avoid. If you want to make renting out work for you favorably, you ought to steer clear from the following colossal mistakes.
Average Planning Make sure the rental agency you have contacted is capable of doing an A-class job. Just because one has opened up a rental agency, does not mean that he is expert in his job. Often second-rate planning as well as improper execution of plans leads to a very mediocre output. If you want to rectify the matter later on, you may have to spend unnecessary amount. This can be avoided if you go through their portfolios before you offer the job to them. Also, take time off your busy schedule to enquire how the work is progressing. That will be a big help.
Appointing inexperienced people since you would pay the rental firm, it would be best if you can ask for experienced people too so that you can have the best value out of your money. Sometimes, there are instances when a newbie will be told to do your design. Ask for a guarantee that yours will only be handled by artists who have the sufficient competence and experience. Remember that your design should be pleasing enough to attract the customers and able to convey the marketing message that you have in mind. Otherwise, you might have low human traffic.
Understanding Of Requirements It is not enough to have a finely designed booth; it has to be compatible as much to your products as to your target customer. Indeed, the size, shape and the get up of the booth should be just right for that. If the booth is too fine or too large, your target customer may actually hesitate to walk in and if they are too insignificant, they may just ignore it. Are you sure that the rental agency you have contacted understand this? Talk to the person in charge of your portfolio in details about such things and provide all the specifications correctly. Also, follow up regularly to make sure every thing is on the right track. Remember, making too many changes at the last hour will be difficult.
Settling for less there are times when businesses would settle for less when it comes to their booths just for the sake of saving up. Remember that attending in such events is like investing so once you decide to dish out your almighty dollar; you should decide to give it your best shot. It doesnt leave a thing from going on a date with a girl you have been eyeing on only to blow your chance away. If the quality of the slightly expensive booth is way better than the more economical ones, opt for the first alternative as you will have higher chances of generating more sales.
Reading The Contract Paper Thoroughly Very few of us actually read the contract paper carefully. As a business man you should know that, once you actually sign on the dotted line, you will be bound by all the clauses as well as limitations written therein. Therefore, do read the contract paper carefully, especially those concerning breakage and destruction due to calamities such as fire. Do you have any responsibilities if such things occur?
Transacting with bogus trade show booth rental companies this may be the most colossal problem that you may commit as you will waste every single penny that you will dish out in the event that you have transacted with a bogus. You can always verify their authenticity through coordinating with the proper authorities. This is why it is of paramount importance that you have their contact details so that the verification process will not take long.
As I said, offering the job to competent exhibit rentals has quite a few advantages and if you follow the above tips, you can do so without any qualms.
Article by Mark Delacruz of PopAndExhibits, who is a specialist in exhibit displays. For more information on trade show exhibit rental and trade show display, visit his site today.
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