If you were to involve yourself in trade show exhibits, you need to take into account renting of displays as it would require less budget if you would put it side by side with purchasing your own booths. This way, you will not need to think of its maintenance, transportation to different sites and security in storage. Whether it is rented or bought, it is very important in your attendance to the show. It will play a significant part in enticing people to go over your booth and make sales.
So, follow some trade show booth rental tips offered by experts that will give you a successful experience at each show you attend.
Find a display that can be easily transported or set-up
Opt for lightweight displays
Look for flexible displays
Get creative and impressive designs
Create an environment that customers will remember
Even if there are numerous on-call exhibit rentals that are just hanging around the locality of the venue of the show, there are still chances wherein you have to transfer the booth to and fro the site of the show. This is why you ought to get one that can be easily set up. Besides, the rental firm may not send someone to install it for you. There will be extra charge if they would. As long as the booth is in your possession, it will be your responsibility. One more thing, the booth will signify your company even if it is just a rental so you have to make sure that it is in perfect condition. Take into account the quality of the booth upon choosing which to employ.
With all the milestones in the technology, it has vastly improved the roster of display options made available to companies. Innumerable designs have been invented by the rental companies such as curved and straight modular displays. You can even come across ones that are made from high-quality aluminum. They will fuel your imagination and allow you to customize your booth in order to make it appear that it is yours. Just mix and match them until it gets tailored fit to your needs. Keep in mind to get a robust display.
It is of paramount importance that you carefully lay out the floor plan of your booth. This is to allocate carefully the space that will be given to you. It will also be great if some parts of the displays will serve many purposes. For instance, the dividers can serve as free standing displays where you can out in interactive screens and other equipments which can clients use to browse on something. You can also set aside a space where you can entertain leads that are highly interested with your products and/or services.
It is also vital that you present exhibits that are not only informative but is striking and clutter-free as well. You should get rid of unnecessary things that would only eat up space. Keep in mind that your booth should have aesthetic value as it is where the clients and leads will look at. One more thing, the clutters may only affect the flow of human traffic, not to mention that it will not be pleasing to the eyes of your audience; thus, causing them to leave your booth and move to another. Choose a booth that will be able to handle all your needed tools.
Since the organizers will not likely reveal to you which companies would attend the trade show with you, you would have no clue if there will be direct competitors. You can eliminate or have an edge in the competition by coming up with an alluring booth that conveys your marketing message that can be easily understood. Keep the audience coming through installing gobo lights, 3D or laser displays or even huge banners. This will keep your booth visible even from a distance. If this wouldnt grab their attention, you can perform interactive games such as quiz shows or you may give perks they will surely love.
They also love freebies, so get some pens, pencils, sweets or chocolates all with your company name embossed boldly. This will draw people to your display, entertain and engage them and send them away happy. This could partly be converted into sales in the future. The booth display must be a place where customers can freely interact with friendly sales people. So, make sure you have qualified personnel and informative marketing literature. An innovative and imaginative trade show display can be done with excellent rental facilities available. So, explore this possibility before investing in buying an entire booth and exhibit materials.
Article by Mark Delacruz of PopAndExhibits, who is a specialist in exhibit displays. For more information on trade show exhibits and displays and trade show booth rental, visit his site today.
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