Those who plan trade show exhibits will take a lot of effort to identify the goals they plan to achieve by participating in a show, the type of displays and booths to use and the kind of target audience they wish to attract. They will spend hours renting out the best trade show booth rental, build eye-popping exhibits and use their best marketing professionals to deal with customers. Then they may sit back and wait for the customers to come by. While seasoned exhibitors will know that all these preparations are not enough to attract foot traffic to their booth, a newcomer may consider the groundwork that they have done is sufficient.
There may be instances where trade shows will be indeed large. In fact, it may eve give room to your direct rivals. You shouldnt be surprised if they will be sitting next to you. But the real folly of such kind of setup is that because there are too many booths in the venue, the customers may miss yours. Your marketing team would benefit from the strategies below, drawing more people into your trade show booth rental.
Booths location
Banners at the entrance of the site of the show
Upbeat music
Aesthetic value of the visuals
Attention-getters and ushers
Presentation of your frontliners
Freebies
Inventive allocation of space
If you want to generate as much traffic as you want, it would be best to secure a good spot in the site where the trade show will be held. It can be in the point not very far from the entrance or exit. Regardless of your preference, you ought to guarantee that you will be placed along the primary pathways or you would risk being missed out by the audience. You must bear in mind that people tend to go to directions where there is commotion as they perceive there is something to see in there. In addition, they have very little interest. They wouldnt bother to look at the booths in the back if they think that lane presents similar products. Not pleasant spots can be remedied by catchy entrance banners.
Your banner may have multihued lights in order to steal the attention of the audience. If you deem it fit, it may even have your enterprises name printed in bold letters. Include your booth number so that they will know where to find you. It will be helpful if you will play music that can make enliven their dampen spirits. It will keep them walking around to find your booth. Keep the music in appropriate volume so that it would not affect the conversation between the audience and your marketing team. Too loud sounds are more likely to make their heads ache. Your visuals should be fascinating as well. You may install 3D designs or huge monitors.
It is imperative that you have competent marketing team who could draw people into your booth. They are normally referred to as people movers. As their name implicates, they will move audience into your place by convincing them to engage into your activities. This will be the chance of your frontliners to talk about your products and services, what is in it for them and why the leads should buy from you. It will be bets to give the prospective clients brochures they can read later on. Of course it should contain your contact details.
Have a visitors book where they can leave their information, if so desired, and they can be contacted later. Depending on the products being sold, you can even have a live presentation. For example, if you are a company that sells healthy snacks for the family, you can have a presenter who speaks about the products, gives everyone present a complimentary hat or balloon with the company name printed, and have a lucky draw that will win them a years supply of healthy snacks.
Include the audience into your activities. It is one of the surefire ways to make them feel that hey are important. Awarding of freebies is another good way to increase your chances of converting leads into clients. In addition, your exhibit rentals should be enthralling too. It ought to be different from the rest in order to further generate traffic to your booth. You can achieve it through checking on the aesthetic value of every part including the flooring as you will be noticed by everyone who would enter.
Little creativity can be your ray of light. Take for instance the inventiveness of one US firm who partook in trade show exhibit in Chicago. They had a concept that resembles the famous footprints in the sand parable. Their flooring was fully carpeted with sands on it. They put in 3-dimensional footprints that the visitors could follow. It would take them along some popular Chicago landmarks and all the way through Lake Michigan. Certainly, it enhanced the whole looks of their booths and many people took time to make that little adventure. Little dab of imagination can get you somewhere too. For all you know, it will take you to generation of sales.
Article by Mark Delacruz of PopAndExhibits, who is a specialist in exhibit displays. For more information on displays and exhibits and trade show rentals, visit his site today.
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