A trade show is a great way for a company to promote itself to a wider audience. New companies who are interested in establishing their names in the minds of customers must take part in trade shows. New companies may not have the wherewithal to spend a lot on their trade show exhibits. One way out is to go in for a trade show booth rental that can work out much cheaper for many reasons. Many exhibit rental companies provide custom made booth displays that companies can rent out for the duration of the shows.
Most exhibitors are puzzled as to whether they should opt for exhibit rentals or buy an entire booth. The general advise given by experts is that if you take part in multiple shows using the same exhibits then it is best to purchase one or else rent it. To help companies decide whether to rent or buy, here are some good reasons to go with a rental.
Start ups with less capital outlay
Those who want large displays
Not enough exhibit inventory for simultaneous shows
Different marketing strategies
Size requirements
International exhibitors
Even enterprises which have old booths from the previous trade show exhibits they have partaken in may have problems with restoring its splendor. In some cases, it would be cheaper to buy or rent a new one than to refurbish an old exhibit. Smaller companies share the same problem, the only difference is that there is nothing to restore but they cannot buy new one as well. Lack of budget is the most common reason why firms decide to rent out. Of course, you will have the freedom to customize your very own exhibits once you have enough resources. Owning one wouldnt be impossible especially if you will do well in the show.
IPO executives would often prefer to have as little as possible capital assets on their balance sheet. This is why they would definitely deem procuring a booth as a superfluous venture. As for some firms, they might have a liking for colossal and bulky displays but they dont have enough budgets to spend. This is another group who should consider hiring a rental firm. In some cases, organizers conduct simultaneous trade shows in different venues and the participants will be compelled to partake in both sites. It would not be a great investment for your firm to buy multiple booths just for rare occasions.
There are times when a firm deals with wide range of products/services. For instance, a corporation may be engaged with a line of clothing and snacks. There will be probabilities that they will need to partake to entirely different trade shows just to market all the products. It will be their best bet to take into account the hiring of rental companies for their booths. In addition, they have no power over the size of venue and the magnitude of the show. Renting out will give them the flexibility to adjust their needs and choices.
In this fashion, you will determine what size of booth you will request for the rental firm after you have asked for specifications from the organizers. Also, you will have the freedom to choose from a wide range of booths. You can choose to settle on pop-up displays or modular choices, whatever you will deem fit for the occasion. It might never be wise to invest all your capital in purchasing booths particularly if you are participating on trade shows often. Depending on your circumstances, owning exhibits may be a worthy investment. Discern well whether or not to rent out.
Even so, such firms may consider opting for rentals because they will prefer that their intended audience would see something new every time. In the case of companies which take their chances in international trade show exhibits, their best bet is to settle on rental companies rather than bring their very own. Aside from saving money from transportation and storage, they will have fewer hassles in paperwork and customs. It would be a relief to not think much about the logistics. Renting out a pop-up and modular display often constitute only a third of amount of a new one.
Another great advantage of renting rather than purchasing display exhibits are the variety you have at your disposal when you rent. With improvement in technology, you can find a range of interesting and striking display options like sophisticated double-decker island displays or fun-looking pop-up ones. So, rent a trade show booth display and save not purchasing cost, insurance fees, storage costs, refurbishment costs, transportation costs and finally disposal costs when the unit needs to be replaced.
Article by Mark Delacruz of PopAndExhibits, who is a specialist in exhibit displays. For more information on displays and exhibits and trade show display, visit his site today.
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