A trade show provides a great opportunity for a company to highlight it new products and to reach more customers in a short space of time. This is undoubtedly one of the best ways to reach a larger audience, check out the competition and introduce the media also to the products and services of a company. A favorable write up in the newspapers or in television news channels about your exhibits is great publicity for your company.
Creating trade show exhibits on a budget is not that easy for all companies having a specific marketing budget. Hence, a smart marketing manager will try to minimize expenditure on trade show exhibits while trying to maximize returns. So, here are some tips that can help improve returns:
Have smaller scale exhibits
Know when to invest on new booths
Give a classic makeover
Have banners at prominent places
Spend wisely.
Trade show booths are expensive to buy. It is better to get smaller size booths if it serves the purpose. Keep in view the products you want to display and how many people are expected to visit the booth at the same time. A small booth is okay if the people will keep moving continuously. If you are going for a trade show for the first time, go for an 8-foot booth that will have enough space. If you are planning to have occasional trade shows, then go for trade show booth rental. This will help you save money from buying and storing a booth.
Most big cities where a trade show is held regularly have trade show booth rental companies and you can get all your supplies from them. If on the other hand you already own a booth, then you must know when to replace it and buy the latest model that will bring notice to your trade show exhibit. A great mistake that people make is putting off buying a booth. This is a bad idea for nothing looks works or speaks poorly of a company and its image than a booth that is dilapidated and falling apart.
Investing in a booth takes a lot of money, so go with a design that is classic and will not get out dated within a year and needs to be replaced. Make sure the booth you buy or rent will echo the image of your company. Another option to investing in expensive booths is to go with large banner stands. When designed well and displayed 3 or more at a time in a neat alignment, this can make a good trade show exhibit. What is more, banners are cheap to make, easy to transport and store when not in use. What is more, banners can be re-done every year to give a new look to your displays.
Finally, always keep your budget in mind and spend wisely. Make a list of trade show exhibit items you need and get only essential items. Make sure you buy trade show exhibit items that you really need and not ones that will wear out soon. For this, it is better to buy from reputed companies even if you pay a little more. For then you will know that you will get quality products that will last long.
There are so many types of trade show booths that are available. You need to know about in order to make the right choice. Pop-up exhibit rentals will make your presence felt at a trade show. These pop-up exhibits come in unique 3D designs and you can have different features incorporated like lighted displays, musical set up etc. These displays are easy to store, transport and set up, for they are foldable units.
Table exhibit rentals are perfect for smaller trade show halls where space is a constraint. They are well designed, look great on a table and are cheap to rent. Table displays are often used along with a full scale display when there is enough space. Modular exhibit rentals are the most popular ones. They come in sections which can be rearranged each time to bring a new look. They are easy to take down, set up, transport and store. The choice of exhibit rentals really depends on the type of products on display and the marketing budget.
Article by Mark Delacruz of PopAndExhibits, who is a specialist in exhibit displays. For more information on displays and exhibits and trade show booth rentals, visit his site today.
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