Trade shows are nothing but simple options thru which companies exhibit their own products and / or services. Trade shows can also include industry related items too. For instance, computer hardware exhibit will have companies which make this specific item participate in it. If it is a general home life trade show it can be used for accessing kitchen accessories, bathroom accessories, television, washing machines etc will be displayed. No matter what type of product, trade show exhibits are ideal ways of marketing your products.
An integral part of all trade shows apart from the trade show exhibits, is the booth. This is the place that is designated for each company where they can display their products, have games, competitions and such. Some marketing managers always have the dilemma if they should opt to buy or go with a trade show booth rental. There are many reasons why people choose to go with a rental rather than buying a trade show booth and the main reason is lack of capital. If a company takes part in one or two shows a year, it is a waste to invest in a new booth.
Buying a booth and the cost associated with it does not end only here. You have to also consider the costs surrounding it such as maintenance costs, storage costs, insurance costs, refurbishing costs, transportation costs and also disposal costs. Companies which are started recently may not consider buying it as a expenditure as they may have to take part in a few of them before gaining complete exposure to trade shows. This is the main reason why companies prefer to rent booths. Also, the space and size of the trade show booth is yet another reason for their belief.
If you buy a 10-foot booth and try to participate in a show on a venue which is smaller in size, you may end up not using your booth and renting them on that trade show. However, to avoid this situation, you might as well rent a booth depending on the size of the trade show exhibit. Also, international exhibitors cannot transport their trade show equipments to another country as that could be an expensive affair. Modular and custom exhibit rentals can come at a handy price than buying them.
What is more, there are so many different types of modular exhibit rentals available that you can choose different styles for each show instead of having a standard, mundane display each time. All in all, trade show booth rental always works out cheaper unless yours is a large multi-national company with unlimited marketing budget. Most cities where trade shows are hosted have exhibit rental companies where everything from A-Z to set-up a trade show booth is available. What is more, when you use the same rental company each time, you can get good discounts as a valued customer.
Trade show giveaways are a great way to promote a business and these can be simple or elaborate gifts depending on the budget. Some popular giveaways at trade shows include:
Gourmet food
Company products
Stationery
Fun gifts.
Get small colorful tins in the company colors and with the company logo printed prominently. Fill this with peppermints, candies, cookies, popcorn or other food that people will love to take. Company product samples also make good gifts besides showcasing the products themselves. Always have a contact number for people to provide a feedback.
Giving products as samples can be very good option for companies which makes food products. For instance, if the company is set out to make baby food, confectionery, then such items can be wrapped in small pack and given as giveaways to customers. Stationary company products such as pens, pencils, staplers etc can be given as free gifts to attract business. Fun giveaways such as balloons, toys etc can be given with the company logo printed on them to sell your company name amongst public.
While selecting the item as gifts for trade shows, always remember:
Cost
Appropriateness
Quality
Looks.
Do remember that your action should be in line with the budget allotted and try to get cost effective items that are obtained in bulk order so that you can avail a discount for the same. The product should not harm any thoughts, gender or racist in nature. It should be a gift which should attract all yet should not harm anyone. The gifts can have your company name embossed on it to get more attention. Giveaways such as diaries, pens can be registered in the minds of the people to get attached to your company product. Thus, get the right gifts to get more customers.
Article by Mark Delacruz of PopAndExhibits, who is a specialist in exhibit displays. For more information on trade show display and exhibit rental, visit his site today.
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