If you are new in the market and want to establish yourself quickly, taking part in trade shows can help you to reach your goal very quickly. Established business houses too can use such shows to retain their market share or to launch new products. Actually, such shows give the business houses an opportunity to establish direct contact with their present or prospective customers and to receive direct feedback from them. This enables the companies to formulate their market strategy more confidently and develop products accordingly.
However, this will be possible only if you can draw the attention of your customers. It is up to you to draw their attention, not vice-a-verse. Unless you can keep them engaged, they will spend just three seconds in front of your booth and then walk away. If you choose trade show exhibits with care, they can help you do just that. Therefore, you should be a little careful while choosing them.
When you choose the exhibits, remember that:
They should have bold images and catch phrases displayed prominently on them.
Such images and phrases should be able to draw the attention of the attendees and lure them inside the booth so that the sales personnel have a chance to deliver their share of sales pitches and hand out brochures.
The exhibits can vary in size, cost and complexity, but they must be designed to visually represent your specific interest.
What are trade show exhibits? these are actually graphics printed on variety of materials such as fabric, vinyl, plastics or acrylics; they can also come in various styles such as tabletop displays, table or throw covers, pop-up displays, banner stands, pipe and drapes, pipe and frame system etc. Then again, there are modular displays that use the entire space for the display of your products. You choice should ideally depend upon your need, but sometimes budget is a constraint. In such a case, instead of buying every thing out right, you can try for exhibit rentals.
Yes, trade show exhibits are available on rent as well. However, before we go into that let us talk a little about the booth spaces because your choice should depend also on that. A typical booth is 10X10 in dimension; but if you want larger space, you can hire them in multiple of that. In other words, you can rent two booths side by side and get a space that is 20X10; four booths can get you a space 20X20 and so on. Now, it is natural that a 20X20 booth will require different type of display system than a 10X10 booth will. That is why many companies demand custom trade show exhibits to fulfill their requirement.
Today, an entire industry has grown up around the design and the sale of trade show exhibits. There companies are of two categories. Some are direct sellers, while others are trade show booth rental companies, who provide everything on rent. Some have big showrooms in big cities while others operate only through the internet. While most exhibits are available through shops and internet, the custom-built trade show exhibits are generally sold or rented out only through shops.
The custom exhibits are fabricated from a variety of materials. The design of the booth and needs of the exhibitor: these are the two main decisive factors here. These exhibits often incorporate hard wall panels to separate spaces and to create rooms. Often, stages, workstations and different types of display components have to be incorporated in the design. Big companies usually make outright purchases; but as already mentioned, they are also available on rent.
Once upon a time, the trade show display business was dominated by the notion of owning one's display properties, but not anymore. The exhibit rentals allow a variety of designs. Since the same exhibits are used again and again, with a little modification or up gradation, they cost much less. However, such rented exhibits will require an on-site labor, but most exhibit rentals include them in the package itself. If you are here for the first time, offer the job to any reliable rental company on the turnkey basis. If you are not sure who to contact, talk to the trade show organizers.
Article by Mark Delacruz of PopAndExhibits, who is a specialist in exhibit displays. For more information on displays and exhibits and trade show booth rental, visit his site today.
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