Taking part in trade shows is gainful only if your products can garner enough interest among the visitors at the fair. Nonetheless, unless the booth is striking enough to attract their attention, your products, however good that might be, will not have any exposure. Therefore, it is imperative that you should pay especial attention to the selection of the displays as well as to the get up of your booth. However, you need not always buy everything down right. Trade show exhibits are also available on rent. In fact, sometime it is more gainful to rent the items than to buy them. Today we will talk about the relative advantages and disadvantages of buying and renting of trade show exhibits.
Judge Your Resources Resources can be of two types, financial and human. Both these categories should come into play when you decide whether to make out right purchase of trade show exhibits or to rent them. Making out right purchase may involve heavy investment right at the beginning; what is more, you may need human resources to set up or dismantle the booth. Renting the booth is always cheaper; moreover, if you give out the contract on turnkey basis, everything will be taken care of by the booth rentals; you will get a professionally built ready-made booth right on time. You just need to select the design; it will be the responsibility of the rental company to execute it.
What are your needs? The looks of the booth is of paramount importance. However, there are more things to think of just like your needs. Your mark should be incorporated in the booth. Is it something that the rental companies can give you? If you were to buy, can you find someone who has enough skills to come up with a booth that will live up to your expectations? If you do, can you agree on the highest price that you can afford? What will be the arrangements should you decide or rent? These are just some questions that you ought to answer.
How Frequently You Plan To Participate In Trade Shows This is also an important question. If you do not frequently take part in trade shows, renting the trade show exhibits may be a better idea. The cost will much less and what is more, you do not have to bother about transportation and storage of materials. On the other hand, if you participate in the trade show quite frequently, you will do much better to own some of the pieces at least. Hiring displaying at frequent intervals is anything but cost effective.
Disposal Of Old Trade Show Exhibits If you take care of them, used trade show exhibits too can fetch you a relatively handsome return. Therefore, before you opt for rental purely on financial compulsions, do consider such an option as well. Indeed, making outright purchase may turn out to be costly, but it has quite a lot of advantages. Now, if you can recoup some of the expenses in this way, you should at least seriously consider it.
Making Sensible Purchases Requires Time Do you have time on hand for selection of trade show exhibits? If you do not have that, opting for the exhibit rentals is possibly your only solution. Therefore, along with other aspects, look at your timetable as well. If you find you will not be able to provide as much time as is necessary, it is far better to contact some well-established agency and offer them the job on turnkey basis. Your job will be limited only to providing specification and they will take care of rest.
Customization customization is very important in marketing your products and this ought to be manifested in exhibit rentals too. You can be more confident in this matter when you purchase your own although rental firms can offer this option too. However, you may be charged with higher rates.
The decision on whether to rent out or purchase your own booth is yours to be made. By giving it a good thought, you will soon come up with a right decision.
Article by Mark Delacruz of PopAndExhibits, who is a specialist in exhibit displays. For more information on booth display rental and trade show displays, visit his site today.
Sunday, February 5, 2012
Freebies Can Better Your Sales; Remember Them While Selecting The Trade Show Booth Rental
Freebies are good motivators for people who attend trade show exhibits. Naturally, this will cost you a little more. But if you will take some risks and play well, you would see that you havent made a better investment. This is not to suggest that you rely on handing out freebies alone. Of course, there are other important factors to look into as well such as marketing strategy. Nevertheless, you cannot just hand over free items to everyone who attends or you will spend more than you have to. This article offers you a few guidelines and a few ideas on what to give to your prospective clients
Freebies Should Be Useful Many companies offer gifts; however, most of these gifts land up inside the waste bin soon enough. Make sure this does not happen to your gifts too; unless the customers have them in front of their eyes for some time at least, there is no pint in spending money on them. That is why you should take care to select something your visitors can use if not everyday, at least often enough. Remember that the gifts need not be something grand or expensive; if selected carefully, smaller items can do the trick as well.
Ensure to have the companys name engraved on it. the name of your company must be engraved or imprinted on your freebies. This is because such items also serve other purposes. For instance, it can introduce your product to other people in the future without you having to spend a dime. Suppose you gave a pen to an exhibit attendee and that persons officemate borrowed it, chances are the officemate will ask about you. Also, it will help the recipients to recall you every time they are seeing that item.
Different Gifts For Different Categories Of Customers Freebies are not free for you; they do cost quite a lot and so you must make sure you get proper return from the investment. Secondly, not every gift will be suitable for every customer. For example, a customer, who is sure to buy a high-end product, will not think much of a use-and-throw ballpoint pen. He needs to be offered something more substantial. Contrarily, a casual visitor to your booth cannot be offered something very expensive. That is why it is wise to choose different types of gifts for different categories of customers. Therefore, as you look for the right kind of trade show booth rental, also look for different categories of gifts.
A Few Ideas
Below are few ideas on what you can give without having to spend all your resources. Remember though that they should be compatible to the nature of your business if you want a better brand recall.
Pens and/or highlighters Pens make good gifts. They are not only useful, but also come in different price range and so you can buy them for different categories of customers. What is more, they require very little storage space. You see, because of the cost factor, most people hire small exhibit rentals and so space is eternally a problem. Pens take very little space and so they are often the most sought after gifts. You can also consider highlighters because of the same reason. However, the later will be useful only for avid readers or the academics; so be careful.
Custom Coffee Mugs Coffee mugs too make attractive as well as useful gifts. However, they will naturally be little more expensive than ballpoint pens or highlighters. On the pro side, these are more conspicuous and so if you have your name imprinted on them, they will make better mementoes than pens.
Flashlights torches can come very handy. It is being placed in a strategic position at home as it is one of the essential items in a household so whenever it will be needed, you can count on the high possibility that your company will be remembered by the persons you will give them to. Additionally, it isnt only night time that it can be used but whenever one has to crawl in the dark.
T-shirts These too are highly appreciated as gifts. However, if you want to make any impression, you must have quality products and that will naturally increase the price. Therefore, think of its financial viabilities before you start distributing it on mass scale. Indeed, good T-shirts with your name stylishly imprinted may make nice gifts, but such gifts should be reserved for few only.
Notepads However, if you do not want to spend so much and yet want to make an impression, a notepad with your name imprinted on it can be a grand idea. As printing notepads is relatively cheaper, they make useful yet cost effective gifts.
Article by Mark Delacruz of PopAndExhibits, who is a specialist in exhibit displays. For more information on trade show exhibit and trade show displays, visit his site today.
Freebies Should Be Useful Many companies offer gifts; however, most of these gifts land up inside the waste bin soon enough. Make sure this does not happen to your gifts too; unless the customers have them in front of their eyes for some time at least, there is no pint in spending money on them. That is why you should take care to select something your visitors can use if not everyday, at least often enough. Remember that the gifts need not be something grand or expensive; if selected carefully, smaller items can do the trick as well.
Ensure to have the companys name engraved on it. the name of your company must be engraved or imprinted on your freebies. This is because such items also serve other purposes. For instance, it can introduce your product to other people in the future without you having to spend a dime. Suppose you gave a pen to an exhibit attendee and that persons officemate borrowed it, chances are the officemate will ask about you. Also, it will help the recipients to recall you every time they are seeing that item.
Different Gifts For Different Categories Of Customers Freebies are not free for you; they do cost quite a lot and so you must make sure you get proper return from the investment. Secondly, not every gift will be suitable for every customer. For example, a customer, who is sure to buy a high-end product, will not think much of a use-and-throw ballpoint pen. He needs to be offered something more substantial. Contrarily, a casual visitor to your booth cannot be offered something very expensive. That is why it is wise to choose different types of gifts for different categories of customers. Therefore, as you look for the right kind of trade show booth rental, also look for different categories of gifts.
A Few Ideas
Below are few ideas on what you can give without having to spend all your resources. Remember though that they should be compatible to the nature of your business if you want a better brand recall.
Pens and/or highlighters Pens make good gifts. They are not only useful, but also come in different price range and so you can buy them for different categories of customers. What is more, they require very little storage space. You see, because of the cost factor, most people hire small exhibit rentals and so space is eternally a problem. Pens take very little space and so they are often the most sought after gifts. You can also consider highlighters because of the same reason. However, the later will be useful only for avid readers or the academics; so be careful.
Custom Coffee Mugs Coffee mugs too make attractive as well as useful gifts. However, they will naturally be little more expensive than ballpoint pens or highlighters. On the pro side, these are more conspicuous and so if you have your name imprinted on them, they will make better mementoes than pens.
Flashlights torches can come very handy. It is being placed in a strategic position at home as it is one of the essential items in a household so whenever it will be needed, you can count on the high possibility that your company will be remembered by the persons you will give them to. Additionally, it isnt only night time that it can be used but whenever one has to crawl in the dark.
T-shirts These too are highly appreciated as gifts. However, if you want to make any impression, you must have quality products and that will naturally increase the price. Therefore, think of its financial viabilities before you start distributing it on mass scale. Indeed, good T-shirts with your name stylishly imprinted may make nice gifts, but such gifts should be reserved for few only.
Notepads However, if you do not want to spend so much and yet want to make an impression, a notepad with your name imprinted on it can be a grand idea. As printing notepads is relatively cheaper, they make useful yet cost effective gifts.
Article by Mark Delacruz of PopAndExhibits, who is a specialist in exhibit displays. For more information on trade show exhibit and trade show displays, visit his site today.
Things to Remember When Participating to Trade Show Exhibits
May be earlier there was no such thing as trade shows, but it is a fact that, the business community has always been using fairs and shows as platform for promoting their goods and services. However, the benefits the trade shows can offer is far greater than what an ordinary fair can. This is because these are actually organized to promote specific industries and so the exposure one gets through these shows is far more specific. However, how much benefit you can actually take home depends on some important factors and what kind of trade show exhibits you choose is one of them. Here are some tips you can follow if you want to make the event successful.
Make sure that the size of the display is just right. the size of your display will affect the flow of traffic into your booth. This is because it is most likely the first thing that they will see. It can make them be enticed or repelled. Make it huge and the prospective clients may feel that it is quite intimidating. If you do the exact opposite, it might be unnoticeable. This of course would result in low traffic; meaning, low number of prospective clients that you can convince that you have the right product and lower sales. In a larger scale, it may also lead to losses.
Dont leave any clutter to your trade show booth rental. your booth should be clutter-free. It is ideal that you have enough room where the possible customers can wander comfortably as they have a look and feel of your goods. In addition, you should at least have a space where you can talk to particular hot leads or the persons who displayed big interest in buying your products. Any object that you will not need there in the booth should be set aside. Most importantly, you ought to ensure that there is nothing that the customers can trip over, may it be cords or anything else.
Making Sure That You Have Everything At Hand However, before everything else, there are some preparations that you should undergo. You should first make a checklist of all that you need. Indeed, unless you do that, you may find some vital item missing at the vital moment. The scope for such omissions can increase as the D-day gets nearer and therefore, make such lists as early as possible. It will also be most helpful if you can pack them up few days in advance, cross checking as each item goes into the container. That way you will be saved from running to and from the office to fetch things at breakneck speed.
Fix Your Priorities Before That Remember, this is an industry-specific fair and so most exhibitors will be targeting the same set of customers. That is why it is important to fix the marketing strategies so very carefully. First, ask yourself why you are there. Is it to sell or just to promote? Then decide who your target customers are. The trade show exhibits will largely depend on that. Also, take note of available resources. Train your personnel if necessary. They too have a big role to play.
Making Most Of The Little Time That Your Potential Customers Will Be Spending Inside Your Booth As I have already said, using the right kind of trade show exhibits can attract the attention of your potential customers; but mere exhibits cannot engage them. Even if they enter your booth, unless they find something interesting, they are likely to walk away. Therefore, you need to make most of the little time they are going spend at your booth. You must have trained staff for that. Some high tech exhibit rentals too can help you in that. Moreover, you can offer them leaflets, which they can study later on.
Make a follow-up on your leads. most companies do not make a follow-up on their leads at the end of the event because a relative percentage of them are quite clueless on when to do it. Worse, some would not do it at all. Let a day or two pass after the exhibit and give them a call and/or send them an email about your offer to purchase the product. Right timing is the key to high customer turnout.
Therefore, we see that all round planning is essential for making your participation at the trade show successful. However, some trade show booth rental agencies work on turnkey basis. You can offer the job to them as well. They have the expertise.
Article by Mark Delacruz of PopAndExhibits, who is a specialist in exhibit displays. For more information on trade show exhibits and exhibit rental, visit his site today.
Make sure that the size of the display is just right. the size of your display will affect the flow of traffic into your booth. This is because it is most likely the first thing that they will see. It can make them be enticed or repelled. Make it huge and the prospective clients may feel that it is quite intimidating. If you do the exact opposite, it might be unnoticeable. This of course would result in low traffic; meaning, low number of prospective clients that you can convince that you have the right product and lower sales. In a larger scale, it may also lead to losses.
Dont leave any clutter to your trade show booth rental. your booth should be clutter-free. It is ideal that you have enough room where the possible customers can wander comfortably as they have a look and feel of your goods. In addition, you should at least have a space where you can talk to particular hot leads or the persons who displayed big interest in buying your products. Any object that you will not need there in the booth should be set aside. Most importantly, you ought to ensure that there is nothing that the customers can trip over, may it be cords or anything else.
Making Sure That You Have Everything At Hand However, before everything else, there are some preparations that you should undergo. You should first make a checklist of all that you need. Indeed, unless you do that, you may find some vital item missing at the vital moment. The scope for such omissions can increase as the D-day gets nearer and therefore, make such lists as early as possible. It will also be most helpful if you can pack them up few days in advance, cross checking as each item goes into the container. That way you will be saved from running to and from the office to fetch things at breakneck speed.
Fix Your Priorities Before That Remember, this is an industry-specific fair and so most exhibitors will be targeting the same set of customers. That is why it is important to fix the marketing strategies so very carefully. First, ask yourself why you are there. Is it to sell or just to promote? Then decide who your target customers are. The trade show exhibits will largely depend on that. Also, take note of available resources. Train your personnel if necessary. They too have a big role to play.
Making Most Of The Little Time That Your Potential Customers Will Be Spending Inside Your Booth As I have already said, using the right kind of trade show exhibits can attract the attention of your potential customers; but mere exhibits cannot engage them. Even if they enter your booth, unless they find something interesting, they are likely to walk away. Therefore, you need to make most of the little time they are going spend at your booth. You must have trained staff for that. Some high tech exhibit rentals too can help you in that. Moreover, you can offer them leaflets, which they can study later on.
Make a follow-up on your leads. most companies do not make a follow-up on their leads at the end of the event because a relative percentage of them are quite clueless on when to do it. Worse, some would not do it at all. Let a day or two pass after the exhibit and give them a call and/or send them an email about your offer to purchase the product. Right timing is the key to high customer turnout.
Therefore, we see that all round planning is essential for making your participation at the trade show successful. However, some trade show booth rental agencies work on turnkey basis. You can offer the job to them as well. They have the expertise.
Article by Mark Delacruz of PopAndExhibits, who is a specialist in exhibit displays. For more information on trade show exhibits and exhibit rental, visit his site today.
Wednesday, December 28, 2011
Identify Which Type Of Trade Show Exhibits Will Suit Your Companys Image The Best
Choosing the appropriate trade show exhibits is of paramount importance in your likelihood of making it successful. Below are five kinds of exhibits that you ought to identify as it will make you decide which one you should go for depending on needs.
Personalized
Custom-made modular
Movable
Pre-owned
Rental
The personalized booths are built according in the requirements of the space that will be provided to you by the organizers of the trade show. You will have a say in the materials that will be used in the setting up of the booth. Honestly, of all the five types, this can be considered the best option especially when you are to make known a significant event or launching pioneering product.
A custom unit is very expensive to build and can be used only in specific spaces. The custom modular exhibit is cheaper than the custom model. This offers the owners flexibility in reconfiguring or redesigning the booth. This is especially useful when the size of the booth space changes from show to show as it normally does. The unit has inter-changeable components like counters, back walls, exterior panels and display pedestals. Custom modular units are usually lightweight and hence easy to assemble and take down.
Another good thing about it is that it comes in packages that are not bulky; thus, it can be transferred from one place to another without much hassle. In addition, it doesnt eat up much storage space. Normally, custom modular exhibits are made up of Plexiglas, high quality fabrics and aluminum. This is the perfect choice if you are after flexibility, affordability and quality booths. There are firms that put up for sale pre-owned displays. You can also often save money without sacrificing the impressive display that they long for.
Quite a few enterprises which have a hefty budget tend to keep their own booth and would just refurbish it from time to time. They would rather sell their old booths to firms that deal with displays and use the money to buy a brand new one. Depending on the deal that you are eyeing on, you may save money from buying pre-owned booths. For one, you would no longer have to think about hiring and paying people that will construct the display. All you need is to alter it according to your preferences and requirements. For all you know, there may be some visual or other old materials that you will find still usable, saving you more money, effort and time. Companies who cut costs can opt for such booths.
As for portable booths, it is the least inexpensive type among five. If you are the type who participates into multiple shows every year, this is the best for you. They are very portable as they are lightweight. In addition, you can install and disassemble it with no trouble. In addition, it provides flexibility too just like custom modular as it has detachable panels that come with the basic skeletal frame. You can set it up like an island or tabletop displays without hassle. Counters, alcoves, backlights and other similar items can be used to improve the overall look of the booth.
Since it is so flexible, portable units can be used in various types of spaces and being easy to store and transport are the most economical of all units. First-time exhibitors who do not have a large budget can go in for this option. Those who participate in smaller trade shows in far off regional areas can get a portable booth. The best and most economical option is the trade show booth rental. This is the perfect solution for start-ups or those who participate in limited shows.
Exhibit rentals are also an economical choice. Imagine if you are to partake into multiple trade shows that will be held in different sites and you possess only one or two booths. Will you think it would be a worthy investment to purchase multiple booths just for that single occasion? Going for the booth rentals will grant you a number of advantages. One of which is that you will have to spend less. Another is flexibility and wide range of choices. Rental firms also offer personalization. This may have slightly higher rates than usual but you can be sure that it will tailor fit the specifications to your needs.
When you buy a display unit, you need to spend on maintenance, transportation and disposal costs. When you rent, you do not have these costs but just the rental costs. Renting booths also means you can participate in several shows at the same time and save on transporting your exhibits from city to city. So, explore all these alternatives and go with the one that suits your companys needs the best.
Article by Mark Delacruz of PopAndExhibits, who is a specialist in exhibit displays. For more information on trade show displays and booth display rental, visit his site today.
Personalized
Custom-made modular
Movable
Pre-owned
Rental
The personalized booths are built according in the requirements of the space that will be provided to you by the organizers of the trade show. You will have a say in the materials that will be used in the setting up of the booth. Honestly, of all the five types, this can be considered the best option especially when you are to make known a significant event or launching pioneering product.
A custom unit is very expensive to build and can be used only in specific spaces. The custom modular exhibit is cheaper than the custom model. This offers the owners flexibility in reconfiguring or redesigning the booth. This is especially useful when the size of the booth space changes from show to show as it normally does. The unit has inter-changeable components like counters, back walls, exterior panels and display pedestals. Custom modular units are usually lightweight and hence easy to assemble and take down.
Another good thing about it is that it comes in packages that are not bulky; thus, it can be transferred from one place to another without much hassle. In addition, it doesnt eat up much storage space. Normally, custom modular exhibits are made up of Plexiglas, high quality fabrics and aluminum. This is the perfect choice if you are after flexibility, affordability and quality booths. There are firms that put up for sale pre-owned displays. You can also often save money without sacrificing the impressive display that they long for.
Quite a few enterprises which have a hefty budget tend to keep their own booth and would just refurbish it from time to time. They would rather sell their old booths to firms that deal with displays and use the money to buy a brand new one. Depending on the deal that you are eyeing on, you may save money from buying pre-owned booths. For one, you would no longer have to think about hiring and paying people that will construct the display. All you need is to alter it according to your preferences and requirements. For all you know, there may be some visual or other old materials that you will find still usable, saving you more money, effort and time. Companies who cut costs can opt for such booths.
As for portable booths, it is the least inexpensive type among five. If you are the type who participates into multiple shows every year, this is the best for you. They are very portable as they are lightweight. In addition, you can install and disassemble it with no trouble. In addition, it provides flexibility too just like custom modular as it has detachable panels that come with the basic skeletal frame. You can set it up like an island or tabletop displays without hassle. Counters, alcoves, backlights and other similar items can be used to improve the overall look of the booth.
Since it is so flexible, portable units can be used in various types of spaces and being easy to store and transport are the most economical of all units. First-time exhibitors who do not have a large budget can go in for this option. Those who participate in smaller trade shows in far off regional areas can get a portable booth. The best and most economical option is the trade show booth rental. This is the perfect solution for start-ups or those who participate in limited shows.
Exhibit rentals are also an economical choice. Imagine if you are to partake into multiple trade shows that will be held in different sites and you possess only one or two booths. Will you think it would be a worthy investment to purchase multiple booths just for that single occasion? Going for the booth rentals will grant you a number of advantages. One of which is that you will have to spend less. Another is flexibility and wide range of choices. Rental firms also offer personalization. This may have slightly higher rates than usual but you can be sure that it will tailor fit the specifications to your needs.
When you buy a display unit, you need to spend on maintenance, transportation and disposal costs. When you rent, you do not have these costs but just the rental costs. Renting booths also means you can participate in several shows at the same time and save on transporting your exhibits from city to city. So, explore all these alternatives and go with the one that suits your companys needs the best.
Article by Mark Delacruz of PopAndExhibits, who is a specialist in exhibit displays. For more information on trade show displays and booth display rental, visit his site today.
Revolutionary Means to Entice Audience in Trade Show Exhibits
Those who plan trade show exhibits will take a lot of effort to identify the goals they plan to achieve by participating in a show, the type of displays and booths to use and the kind of target audience they wish to attract. They will spend hours renting out the best trade show booth rental, build eye-popping exhibits and use their best marketing professionals to deal with customers. Then they may sit back and wait for the customers to come by. While seasoned exhibitors will know that all these preparations are not enough to attract foot traffic to their booth, a newcomer may consider the groundwork that they have done is sufficient.
There may be instances where trade shows will be indeed large. In fact, it may eve give room to your direct rivals. You shouldnt be surprised if they will be sitting next to you. But the real folly of such kind of setup is that because there are too many booths in the venue, the customers may miss yours. Your marketing team would benefit from the strategies below, drawing more people into your trade show booth rental.
Booths location
Banners at the entrance of the site of the show
Upbeat music
Aesthetic value of the visuals
Attention-getters and ushers
Presentation of your frontliners
Freebies
Inventive allocation of space
If you want to generate as much traffic as you want, it would be best to secure a good spot in the site where the trade show will be held. It can be in the point not very far from the entrance or exit. Regardless of your preference, you ought to guarantee that you will be placed along the primary pathways or you would risk being missed out by the audience. You must bear in mind that people tend to go to directions where there is commotion as they perceive there is something to see in there. In addition, they have very little interest. They wouldnt bother to look at the booths in the back if they think that lane presents similar products. Not pleasant spots can be remedied by catchy entrance banners.
Your banner may have multihued lights in order to steal the attention of the audience. If you deem it fit, it may even have your enterprises name printed in bold letters. Include your booth number so that they will know where to find you. It will be helpful if you will play music that can make enliven their dampen spirits. It will keep them walking around to find your booth. Keep the music in appropriate volume so that it would not affect the conversation between the audience and your marketing team. Too loud sounds are more likely to make their heads ache. Your visuals should be fascinating as well. You may install 3D designs or huge monitors.
It is imperative that you have competent marketing team who could draw people into your booth. They are normally referred to as people movers. As their name implicates, they will move audience into your place by convincing them to engage into your activities. This will be the chance of your frontliners to talk about your products and services, what is in it for them and why the leads should buy from you. It will be bets to give the prospective clients brochures they can read later on. Of course it should contain your contact details.
Have a visitors book where they can leave their information, if so desired, and they can be contacted later. Depending on the products being sold, you can even have a live presentation. For example, if you are a company that sells healthy snacks for the family, you can have a presenter who speaks about the products, gives everyone present a complimentary hat or balloon with the company name printed, and have a lucky draw that will win them a years supply of healthy snacks.
Include the audience into your activities. It is one of the surefire ways to make them feel that hey are important. Awarding of freebies is another good way to increase your chances of converting leads into clients. In addition, your exhibit rentals should be enthralling too. It ought to be different from the rest in order to further generate traffic to your booth. You can achieve it through checking on the aesthetic value of every part including the flooring as you will be noticed by everyone who would enter.
Little creativity can be your ray of light. Take for instance the inventiveness of one US firm who partook in trade show exhibit in Chicago. They had a concept that resembles the famous footprints in the sand parable. Their flooring was fully carpeted with sands on it. They put in 3-dimensional footprints that the visitors could follow. It would take them along some popular Chicago landmarks and all the way through Lake Michigan. Certainly, it enhanced the whole looks of their booths and many people took time to make that little adventure. Little dab of imagination can get you somewhere too. For all you know, it will take you to generation of sales.
Article by Mark Delacruz of PopAndExhibits, who is a specialist in exhibit displays. For more information on displays and exhibits and trade show rentals, visit his site today.
There may be instances where trade shows will be indeed large. In fact, it may eve give room to your direct rivals. You shouldnt be surprised if they will be sitting next to you. But the real folly of such kind of setup is that because there are too many booths in the venue, the customers may miss yours. Your marketing team would benefit from the strategies below, drawing more people into your trade show booth rental.
Booths location
Banners at the entrance of the site of the show
Upbeat music
Aesthetic value of the visuals
Attention-getters and ushers
Presentation of your frontliners
Freebies
Inventive allocation of space
If you want to generate as much traffic as you want, it would be best to secure a good spot in the site where the trade show will be held. It can be in the point not very far from the entrance or exit. Regardless of your preference, you ought to guarantee that you will be placed along the primary pathways or you would risk being missed out by the audience. You must bear in mind that people tend to go to directions where there is commotion as they perceive there is something to see in there. In addition, they have very little interest. They wouldnt bother to look at the booths in the back if they think that lane presents similar products. Not pleasant spots can be remedied by catchy entrance banners.
Your banner may have multihued lights in order to steal the attention of the audience. If you deem it fit, it may even have your enterprises name printed in bold letters. Include your booth number so that they will know where to find you. It will be helpful if you will play music that can make enliven their dampen spirits. It will keep them walking around to find your booth. Keep the music in appropriate volume so that it would not affect the conversation between the audience and your marketing team. Too loud sounds are more likely to make their heads ache. Your visuals should be fascinating as well. You may install 3D designs or huge monitors.
It is imperative that you have competent marketing team who could draw people into your booth. They are normally referred to as people movers. As their name implicates, they will move audience into your place by convincing them to engage into your activities. This will be the chance of your frontliners to talk about your products and services, what is in it for them and why the leads should buy from you. It will be bets to give the prospective clients brochures they can read later on. Of course it should contain your contact details.
Have a visitors book where they can leave their information, if so desired, and they can be contacted later. Depending on the products being sold, you can even have a live presentation. For example, if you are a company that sells healthy snacks for the family, you can have a presenter who speaks about the products, gives everyone present a complimentary hat or balloon with the company name printed, and have a lucky draw that will win them a years supply of healthy snacks.
Include the audience into your activities. It is one of the surefire ways to make them feel that hey are important. Awarding of freebies is another good way to increase your chances of converting leads into clients. In addition, your exhibit rentals should be enthralling too. It ought to be different from the rest in order to further generate traffic to your booth. You can achieve it through checking on the aesthetic value of every part including the flooring as you will be noticed by everyone who would enter.
Little creativity can be your ray of light. Take for instance the inventiveness of one US firm who partook in trade show exhibit in Chicago. They had a concept that resembles the famous footprints in the sand parable. Their flooring was fully carpeted with sands on it. They put in 3-dimensional footprints that the visitors could follow. It would take them along some popular Chicago landmarks and all the way through Lake Michigan. Certainly, it enhanced the whole looks of their booths and many people took time to make that little adventure. Little dab of imagination can get you somewhere too. For all you know, it will take you to generation of sales.
Article by Mark Delacruz of PopAndExhibits, who is a specialist in exhibit displays. For more information on displays and exhibits and trade show rentals, visit his site today.
Explore Ways To Make Your Exhibit Rentals Pay Off
If you were to involve yourself in trade show exhibits, you need to take into account renting of displays as it would require less budget if you would put it side by side with purchasing your own booths. This way, you will not need to think of its maintenance, transportation to different sites and security in storage. Whether it is rented or bought, it is very important in your attendance to the show. It will play a significant part in enticing people to go over your booth and make sales.
So, follow some trade show booth rental tips offered by experts that will give you a successful experience at each show you attend.
Find a display that can be easily transported or set-up
Opt for lightweight displays
Look for flexible displays
Get creative and impressive designs
Create an environment that customers will remember
Even if there are numerous on-call exhibit rentals that are just hanging around the locality of the venue of the show, there are still chances wherein you have to transfer the booth to and fro the site of the show. This is why you ought to get one that can be easily set up. Besides, the rental firm may not send someone to install it for you. There will be extra charge if they would. As long as the booth is in your possession, it will be your responsibility. One more thing, the booth will signify your company even if it is just a rental so you have to make sure that it is in perfect condition. Take into account the quality of the booth upon choosing which to employ.
With all the milestones in the technology, it has vastly improved the roster of display options made available to companies. Innumerable designs have been invented by the rental companies such as curved and straight modular displays. You can even come across ones that are made from high-quality aluminum. They will fuel your imagination and allow you to customize your booth in order to make it appear that it is yours. Just mix and match them until it gets tailored fit to your needs. Keep in mind to get a robust display.
It is of paramount importance that you carefully lay out the floor plan of your booth. This is to allocate carefully the space that will be given to you. It will also be great if some parts of the displays will serve many purposes. For instance, the dividers can serve as free standing displays where you can out in interactive screens and other equipments which can clients use to browse on something. You can also set aside a space where you can entertain leads that are highly interested with your products and/or services.
It is also vital that you present exhibits that are not only informative but is striking and clutter-free as well. You should get rid of unnecessary things that would only eat up space. Keep in mind that your booth should have aesthetic value as it is where the clients and leads will look at. One more thing, the clutters may only affect the flow of human traffic, not to mention that it will not be pleasing to the eyes of your audience; thus, causing them to leave your booth and move to another. Choose a booth that will be able to handle all your needed tools.
Since the organizers will not likely reveal to you which companies would attend the trade show with you, you would have no clue if there will be direct competitors. You can eliminate or have an edge in the competition by coming up with an alluring booth that conveys your marketing message that can be easily understood. Keep the audience coming through installing gobo lights, 3D or laser displays or even huge banners. This will keep your booth visible even from a distance. If this wouldnt grab their attention, you can perform interactive games such as quiz shows or you may give perks they will surely love.
They also love freebies, so get some pens, pencils, sweets or chocolates all with your company name embossed boldly. This will draw people to your display, entertain and engage them and send them away happy. This could partly be converted into sales in the future. The booth display must be a place where customers can freely interact with friendly sales people. So, make sure you have qualified personnel and informative marketing literature. An innovative and imaginative trade show display can be done with excellent rental facilities available. So, explore this possibility before investing in buying an entire booth and exhibit materials.
Article by Mark Delacruz of PopAndExhibits, who is a specialist in exhibit displays. For more information on trade show exhibits and displays and trade show booth rental, visit his site today.
So, follow some trade show booth rental tips offered by experts that will give you a successful experience at each show you attend.
Find a display that can be easily transported or set-up
Opt for lightweight displays
Look for flexible displays
Get creative and impressive designs
Create an environment that customers will remember
Even if there are numerous on-call exhibit rentals that are just hanging around the locality of the venue of the show, there are still chances wherein you have to transfer the booth to and fro the site of the show. This is why you ought to get one that can be easily set up. Besides, the rental firm may not send someone to install it for you. There will be extra charge if they would. As long as the booth is in your possession, it will be your responsibility. One more thing, the booth will signify your company even if it is just a rental so you have to make sure that it is in perfect condition. Take into account the quality of the booth upon choosing which to employ.
With all the milestones in the technology, it has vastly improved the roster of display options made available to companies. Innumerable designs have been invented by the rental companies such as curved and straight modular displays. You can even come across ones that are made from high-quality aluminum. They will fuel your imagination and allow you to customize your booth in order to make it appear that it is yours. Just mix and match them until it gets tailored fit to your needs. Keep in mind to get a robust display.
It is of paramount importance that you carefully lay out the floor plan of your booth. This is to allocate carefully the space that will be given to you. It will also be great if some parts of the displays will serve many purposes. For instance, the dividers can serve as free standing displays where you can out in interactive screens and other equipments which can clients use to browse on something. You can also set aside a space where you can entertain leads that are highly interested with your products and/or services.
It is also vital that you present exhibits that are not only informative but is striking and clutter-free as well. You should get rid of unnecessary things that would only eat up space. Keep in mind that your booth should have aesthetic value as it is where the clients and leads will look at. One more thing, the clutters may only affect the flow of human traffic, not to mention that it will not be pleasing to the eyes of your audience; thus, causing them to leave your booth and move to another. Choose a booth that will be able to handle all your needed tools.
Since the organizers will not likely reveal to you which companies would attend the trade show with you, you would have no clue if there will be direct competitors. You can eliminate or have an edge in the competition by coming up with an alluring booth that conveys your marketing message that can be easily understood. Keep the audience coming through installing gobo lights, 3D or laser displays or even huge banners. This will keep your booth visible even from a distance. If this wouldnt grab their attention, you can perform interactive games such as quiz shows or you may give perks they will surely love.
They also love freebies, so get some pens, pencils, sweets or chocolates all with your company name embossed boldly. This will draw people to your display, entertain and engage them and send them away happy. This could partly be converted into sales in the future. The booth display must be a place where customers can freely interact with friendly sales people. So, make sure you have qualified personnel and informative marketing literature. An innovative and imaginative trade show display can be done with excellent rental facilities available. So, explore this possibility before investing in buying an entire booth and exhibit materials.
Article by Mark Delacruz of PopAndExhibits, who is a specialist in exhibit displays. For more information on trade show exhibits and displays and trade show booth rental, visit his site today.
Growing Companies Can Opt For A Trade Show Booth Rental
A trade show is a great way for a company to promote itself to a wider audience. New companies who are interested in establishing their names in the minds of customers must take part in trade shows. New companies may not have the wherewithal to spend a lot on their trade show exhibits. One way out is to go in for a trade show booth rental that can work out much cheaper for many reasons. Many exhibit rental companies provide custom made booth displays that companies can rent out for the duration of the shows.
Most exhibitors are puzzled as to whether they should opt for exhibit rentals or buy an entire booth. The general advise given by experts is that if you take part in multiple shows using the same exhibits then it is best to purchase one or else rent it. To help companies decide whether to rent or buy, here are some good reasons to go with a rental.
Start ups with less capital outlay
Those who want large displays
Not enough exhibit inventory for simultaneous shows
Different marketing strategies
Size requirements
International exhibitors
Even enterprises which have old booths from the previous trade show exhibits they have partaken in may have problems with restoring its splendor. In some cases, it would be cheaper to buy or rent a new one than to refurbish an old exhibit. Smaller companies share the same problem, the only difference is that there is nothing to restore but they cannot buy new one as well. Lack of budget is the most common reason why firms decide to rent out. Of course, you will have the freedom to customize your very own exhibits once you have enough resources. Owning one wouldnt be impossible especially if you will do well in the show.
IPO executives would often prefer to have as little as possible capital assets on their balance sheet. This is why they would definitely deem procuring a booth as a superfluous venture. As for some firms, they might have a liking for colossal and bulky displays but they dont have enough budgets to spend. This is another group who should consider hiring a rental firm. In some cases, organizers conduct simultaneous trade shows in different venues and the participants will be compelled to partake in both sites. It would not be a great investment for your firm to buy multiple booths just for rare occasions.
There are times when a firm deals with wide range of products/services. For instance, a corporation may be engaged with a line of clothing and snacks. There will be probabilities that they will need to partake to entirely different trade shows just to market all the products. It will be their best bet to take into account the hiring of rental companies for their booths. In addition, they have no power over the size of venue and the magnitude of the show. Renting out will give them the flexibility to adjust their needs and choices.
In this fashion, you will determine what size of booth you will request for the rental firm after you have asked for specifications from the organizers. Also, you will have the freedom to choose from a wide range of booths. You can choose to settle on pop-up displays or modular choices, whatever you will deem fit for the occasion. It might never be wise to invest all your capital in purchasing booths particularly if you are participating on trade shows often. Depending on your circumstances, owning exhibits may be a worthy investment. Discern well whether or not to rent out.
Even so, such firms may consider opting for rentals because they will prefer that their intended audience would see something new every time. In the case of companies which take their chances in international trade show exhibits, their best bet is to settle on rental companies rather than bring their very own. Aside from saving money from transportation and storage, they will have fewer hassles in paperwork and customs. It would be a relief to not think much about the logistics. Renting out a pop-up and modular display often constitute only a third of amount of a new one.
Another great advantage of renting rather than purchasing display exhibits are the variety you have at your disposal when you rent. With improvement in technology, you can find a range of interesting and striking display options like sophisticated double-decker island displays or fun-looking pop-up ones. So, rent a trade show booth display and save not purchasing cost, insurance fees, storage costs, refurbishment costs, transportation costs and finally disposal costs when the unit needs to be replaced.
Article by Mark Delacruz of PopAndExhibits, who is a specialist in exhibit displays. For more information on displays and exhibits and trade show display, visit his site today.
Most exhibitors are puzzled as to whether they should opt for exhibit rentals or buy an entire booth. The general advise given by experts is that if you take part in multiple shows using the same exhibits then it is best to purchase one or else rent it. To help companies decide whether to rent or buy, here are some good reasons to go with a rental.
Start ups with less capital outlay
Those who want large displays
Not enough exhibit inventory for simultaneous shows
Different marketing strategies
Size requirements
International exhibitors
Even enterprises which have old booths from the previous trade show exhibits they have partaken in may have problems with restoring its splendor. In some cases, it would be cheaper to buy or rent a new one than to refurbish an old exhibit. Smaller companies share the same problem, the only difference is that there is nothing to restore but they cannot buy new one as well. Lack of budget is the most common reason why firms decide to rent out. Of course, you will have the freedom to customize your very own exhibits once you have enough resources. Owning one wouldnt be impossible especially if you will do well in the show.
IPO executives would often prefer to have as little as possible capital assets on their balance sheet. This is why they would definitely deem procuring a booth as a superfluous venture. As for some firms, they might have a liking for colossal and bulky displays but they dont have enough budgets to spend. This is another group who should consider hiring a rental firm. In some cases, organizers conduct simultaneous trade shows in different venues and the participants will be compelled to partake in both sites. It would not be a great investment for your firm to buy multiple booths just for rare occasions.
There are times when a firm deals with wide range of products/services. For instance, a corporation may be engaged with a line of clothing and snacks. There will be probabilities that they will need to partake to entirely different trade shows just to market all the products. It will be their best bet to take into account the hiring of rental companies for their booths. In addition, they have no power over the size of venue and the magnitude of the show. Renting out will give them the flexibility to adjust their needs and choices.
In this fashion, you will determine what size of booth you will request for the rental firm after you have asked for specifications from the organizers. Also, you will have the freedom to choose from a wide range of booths. You can choose to settle on pop-up displays or modular choices, whatever you will deem fit for the occasion. It might never be wise to invest all your capital in purchasing booths particularly if you are participating on trade shows often. Depending on your circumstances, owning exhibits may be a worthy investment. Discern well whether or not to rent out.
Even so, such firms may consider opting for rentals because they will prefer that their intended audience would see something new every time. In the case of companies which take their chances in international trade show exhibits, their best bet is to settle on rental companies rather than bring their very own. Aside from saving money from transportation and storage, they will have fewer hassles in paperwork and customs. It would be a relief to not think much about the logistics. Renting out a pop-up and modular display often constitute only a third of amount of a new one.
Another great advantage of renting rather than purchasing display exhibits are the variety you have at your disposal when you rent. With improvement in technology, you can find a range of interesting and striking display options like sophisticated double-decker island displays or fun-looking pop-up ones. So, rent a trade show booth display and save not purchasing cost, insurance fees, storage costs, refurbishment costs, transportation costs and finally disposal costs when the unit needs to be replaced.
Article by Mark Delacruz of PopAndExhibits, who is a specialist in exhibit displays. For more information on displays and exhibits and trade show display, visit his site today.
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